Mats, stains, and thin spots happen slowly, so replacement keeps getting pushed off.
Flooring play · Replacement leads
Carpet replacement leads: find the homes whose floors are 15 years old.
Builder-grade carpet wears out on a schedule. Spur finds owner-occupied homes old enough for original carpet and long-time owners who haven't replaced it, then writes and mails an offer built around the age of the floors.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Joel Marquez9340 Bridle Creek RdScottsdale, AZ 85255Scan for a free measure
Joel M. requested LVP samples · 5 min ago
AI-written for this owner · Mailed in 2 days
1995–2010the build years most likely to have original carpet
10+ yrsowned, so floors haven't been redone
Per ownerthe age of their floors named on the card
The problem
Worn carpet doesn't call you; it just gets vacuumed harder.
A general homeowner list doesn't tell you which houses are 15 years into builder carpet.
When the owner finally looks, the first results are national chains.
How it works
From list to mailbox in one workflow.
Five steps from a build-year filter to a booked measure.
app.usespur.com
See it in Spur
A replacement-lead list for flooring
Sample Scottsdale, AZ list: owner-occupied homes built 2004–2009 and owned 10+ years. Names are partly masked.
Zip 85255Owner-occupiedBuilt 2004–2009Owned 10+ yrs2,200+ sq ft
- Joel M.9340 Bridle Creek RdBuilt 2007 · 3,100 sq ftOwned 16 yrsLikely original carpet
- Nina & Bo C.9352 Bridle Creek RdBuilt 2007 · 3,300 sq ftOwned 14 yrsTwo stories
- Ellen V.8720 Desert Quail LnBuilt 2005 · 2,450 sq ftOwned 18 yrsLikely original carpet
- Hector & Lupe D.8736 Desert Quail LnBuilt 2006 · 2,800 sq ftOwned 12 yrsStairs
- Mark A.9015 Palo Brea WayBuilt 2008 · 2,600 sq ftOwned 10 yrsLikely original carpet
AI draft for Joel M. · 9340 Bridle Creek Rd
Hi Joel,
Homes on Bridle Creek were built around 2007, and builder-grade carpet usually shows its age by now, especially in hallways and on the stairs.
We'll come to your house with luxury vinyl plank, engineered hardwood, and new carpet samples, measure for free, and send a written quote. Most whole-house installs take two to three days.
Scan the code to book your measure.
Dee Alvarez · Red Rock Flooring · (480) 555-0156
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to target carpet replacement by age
Carpet replacement is the most predictable flooring lead because the product ages on a known curve. Residential carpet commonly lasts 10 to 15 years, and builder-grade carpet in high-traffic areas can look worn sooner. A house built in 2006 with the same owner is almost certainly on the original carpet, and the owner has likely noticed it.
Build year and ownership length are your two best filters. Owner-occupied homes built roughly 1995 to 2010 and owned 10 years or more are the core list. A buyer who moved in more recently may already have replaced the floors, so ownership length separates likely candidates from false positives. Square footage and number of stories size the job.
Know what replaces it. Many owners now choose luxury vinyl plank for water resistance and durability, engineered hardwood for living areas, and new carpet in bedrooms. A card that names all three signals that you give advice rather than push a single product, and makes the in-home measure the natural next step.
Stairs and hallways tell the story. Wear shows up there first, so cards that mention stairs, hallways, and entry paths feel observant and true. Avoid claiming you can see the homeowner's floors; frame it as what is typical for homes of that age.
Handle older materials responsibly. Vinyl floor tiles and adhesives installed before about 1980 may contain asbestos, and homes built before 1978 may have lead paint on trim that triggers the EPA's lead-safe work rules when disturbed. Mention that you follow the rules, especially in older neighborhoods.
Price transparency helps. Owners worry that flooring quotes hide add-ons. A card that promises a written, itemized quote after the free measure speaks to that fear, and a QR page that shows typical price ranges per square foot reduces back-and-forth before you visit.
Follow up through the decision window. Replacement jobs often take weeks to decide. Call scanners within a day, send a second card with a different material in the lead photo after a month, and ask satisfied customers for a neighbor referral at the end of each install.
9×+return on a year of Spur Team from one $5,300 replacement job
One replacement job outweighs a year of leads.
- Spur Team: $49/mo billed annually = $588/yr
- 500 postcards on Team at $0.94 each = $470
- One $5,300 whole-floor replacement ≈ 9× your annual subscription
Example math. Job size and close rate vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual replacement-lead sources
What you needThe usual waySpur
Filter by build year and tenureBroad homeowner list✓ Built in
Owner name and mailing addressList broker fee✓ Built in
Copy that names floor wearGeneric sale flyer✓ Built in
Printed and mailed for youPrint shop✓ Built in
QR scan alertsNone✓ Built in
Replacement Leads by the numbers
Why floor age predicts replacement
10–15 yrs
typical service life of residential carpet
Pre-1980
vinyl floor tiles and adhesives may contain asbestos
9×+
return on a year of Spur Team from one $5,300 replacement job
FAQ
Carpet replacement lead questions
How do I find homes with old carpet?
Filter for owner-occupied homes built 1995 to 2010 with owners of 10 years or more. Those homes are very likely on original carpet.
How long does carpet last?
Commonly 10 to 15 years, and often less in high-traffic areas like hallways and stairs.
Should I mention floor wear on the card?
Yes, as what is typical for homes of that age. Avoid claiming you've seen the owner's floors.
Are there rules for removing old flooring?
Vinyl tiles and adhesives installed before about 1980 may contain asbestos, and pre-1978 homes may trigger EPA lead-safe rules for disturbed painted trim.
What does Spur cost for replacement leads?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, and QR codes.
Keep exploring
Related plays and guides
Start in minutes. No card required.
The worn carpet in your area is easy to find.
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