A big-box 'carpet sale' mailer teaches owners to wait for a discount, not to call a local installer.
Flooring play · Postcards
Flooring postcards that tell homeowners you'll bring the samples to them.
Spur writes a flooring postcard for each owner, names the age of the home, offers a free in-home measure with samples, and mails it with a QR code. You see who scanned, so the follow-up call goes to the right house.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Dana Whitfield3109 Aspen Hollow DrMeridian, ID 83642Scan to book a free measure
Dana W. scanned your card and booked a measure · 4 min ago
AI-written for this owner · Mailed in 2 days
Namedevery card addressed to the owner, not 'Current Resident'
2 daysfrom approval to USPS first-class
QRevery scan tied to a named household
The problem
Generic flooring flyers get recycled with the pizza coupons.
A printed card with a phone number gives you no signal on which household is thinking about floors.
Canva files, proofs, and a print vendor turn a two-hour idea into a two-week project.
How it works
From list to mailbox in one workflow.
Five steps from a blank design file to a card in the right mailbox.
app.usespur.com
See it in Spur
A flooring postcard list
Sample Meridian, ID list: owner-occupied homes built 2003–2007 and owned 10+ years. Names are partly masked.
Zip 83642Owner-occupiedBuilt 2003–2007Owned 10+ yrsSingle-family
- Dana W.3109 Aspen Hollow DrBuilt 2005 · 2,640 sq ftOwned 14 yrsLikely original carpet
- Greg & Pam O.3121 Aspen Hollow DrBuilt 2005 · 2,900 sq ftOwned 17 yrsTwo stories
- Hannah L.2840 Quail Run CtBuilt 2004 · 2,380 sq ftOwned 11 yrsLikely original carpet
- Raj & Meera S.2852 Quail Run CtBuilt 2006 · 3,050 sq ftOwned 12 yrsBasement
- Tom K.3315 Cedar Mesa WayBuilt 2003 · 2,100 sq ftOwned 20 yrsSingle-story
AI draft for Dana W. · 3109 Aspen Hollow Dr
Hi Dana,
Homes on Aspen Hollow were built around 2005, and most still have the builder-grade carpet they came with. After 15 to 20 years it mats down in the hallways and holds odors, which is why a lot of your neighbors are looking at new floors.
We'll bring luxury vinyl plank, engineered hardwood, and carpet samples to your house, so you can see them in your own light. We measure for free and send a written quote the same week.
Scan the code on this card to pick a time.
Luis Navarro · Ridgeline Flooring · (208) 555-0143
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a flooring postcard worth keeping
A flooring postcard has a harder job than most home service mail. Floors are a considered purchase, often $4,000 to $15,000, and a homeowner may think about it for months. The card doesn't need to close the sale. It needs to make your company the one they remember when they finally decide, and to give them an easy first step.
The best first step is a free in-home measure with samples. It removes the trip to a showroom, lets the owner see materials in their own light next to their own walls, and puts you in the house with a written quote. A card that offers this converts better than one that advertises a per-square-foot price, because price alone invites comparison shopping.
Name the home's age. Residential carpet commonly lasts 10 to 15 years, and less in hallways and stairs. A card that says 'homes on your street were built in 2005 and the original carpet is usually matted by now' is specific, believable, and hard to confuse with a mass mailer.
Keep the card honest about materials. Luxury vinyl plank is the most requested replacement for its water resistance. Engineered hardwood suits living areas. Carpet is still the pick for bedrooms. Showing three options on the card signals that you aren't pushing one product, and gives the QR page something to expand on.
Design for the mailbox. Use one photo of a finished floor, a short headline, a single call to action, and a QR code big enough to scan from a sofa. Larger postcards stand out in the stack, and a first-class stamp reads as personal mail rather than a bulk flyer.
Mail on a rhythm. Flooring buyers cluster before the holidays and before summer guests, and installers fill their calendars weeks ahead. A card that lands six to eight weeks before those windows, with a note on lead times, gets owners to book while there is still an opening.
Finally, track and follow up. A scan is a soft signal, and flooring decisions run weeks. Call or text scanners within a day, then send a second card to the same household a month later with a different material in the lead photo.
9×+return on a year of Spur Team from one $5,500 install
One whole-floor install covers a year of postcards.
- Spur Team: $49/mo billed annually = $588/yr
- 500 postcards on Team at $0.94 each = $470
- One $5,500 install; two more would be ≈ $16,500
Example math. Job size, scan rate, and close rate vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual flooring postcard process
What you needThe usual waySpur
Owner-level list by home ageBroad EDDM route✓ Built in
AI copy that names the streetOne generic sale flyer✓ Built in
Printed and mailed for youDesign file, proof, print vendor✓ Built in
QR scans tied to a named ownerA phone number and hope✓ Built in
Repeat mailings on a scheduleRe-done by hand each time✓ Built in
Flooring Postcards by the numbers
Why a free measure with samples works
10–15 yrs
typical service life of residential carpet, shorter in high-traffic areas
Written quote
after a free measure answers the top worry about flooring prices
9×+
return on a year of Spur Team from one $5,500 install
FAQ
Flooring postcard questions
What should a flooring postcard say?
Name the home's age, offer a free in-home measure with samples, show two or three material options, and give one clear action: scan to book.
How many postcards should a flooring company send?
Start with 300 to 500 homes in your best-fit streets. Review scans after three weeks, then add a second wave to the same list.
Is a flooring postcard better than EDDM?
A named, first-class card to owner-occupied homes of the right age outperforms a blanket route for a considered purchase like flooring, because the copy can be specific.
Can I use my own photos?
Yes. Upload photos of finished jobs and Spur places them in the card design. Without photos, the AI editor suggests layouts.
What does Spur cost for flooring postcards?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, and lower postcard pricing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Your next floor is two streets from your last one.
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Mail my first flooring postcards — freeFree forever plan · No card · 20 property searches a month
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