A glossy kitchen that isn't in their neighborhood or their price range doesn't tell a homeowner what you'd do with their house.
Remodeling play · Postcards
Remodeling postcards that show a project like theirs, not a stock kitchen.
Most remodeling postcards show a showroom kitchen and a phone number. Spur writes a card for each home that names its era and what owners on that street usually update, links the QR code to a nearby before-and-after, and alerts you when someone scans and how long they looked.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Gloria Mendez7104 Shoal Creek BlvdAustin, TX 78757Scan to see the before and after
Gloria M. scanned and viewed 14 project photos · 25 min ago
AI-written for this owner · Mailed in 2 days
1 cardper home, written for its era and floor plan
Portfolio QReach scan opens a project like theirs
Time on pagesee who scanned and how long they looked
The problem
Remodeling postcards look like every other contractor's, and nobody knows who cared.
"$500 off any remodel" pulls in bargain hunters and small repairs. The homeowners planning a real project want proof, not a discount.
Remodeling decisions take months. Without a scan, you can't tell who looked at your card and is quietly planning.
How it works
From list to mailbox in one workflow.
Five steps from a blank card to a booked design consult.
app.usespur.com
See it in Spur
Who gets which remodeling postcard
A sample Austin list matched to nearby projects of the same era. Names are partly masked.
Zip 78757Owner-occupiedOwned 10+ yrsBuilt 1975–1995No remodel permit
- Gloria M.7104 Shoal Creek BlvdBuilt 1984 · 2,140 sq ftKitchen cardOwned 17 yrs
- Pete & Ann S.2809 Greenlawn PkwyBuilt 1978 · 1,920 sq ftBath cardOwned 23 yrs
- Ruth O.6912 Daugherty StBuilt 1982 · 2,260 sq ftKitchen cardOwned 14 yrs
- Simon K.3105 Hancock DrBuilt 1976 · 1,780 sq ftBath cardOwned 11 yrs
- Lena & Ty B.7411 Ridgefield DrBuilt 1989 · 2,480 sq ftKitchen cardOwned 19 yrs
AI draft for Gloria M. · 7104 Shoal Creek Blvd
SAME 1984 FLOOR PLAN. COMPLETELY DIFFERENT KITCHEN.
Hi Gloria, many homes on Shoal Creek Blvd share the same mid-1980s layout: a closed kitchen, a dropped ceiling, and a sink on the outside wall.
We just remodeled one two streets over. We took out the wall to the living room, moved the sink to a new island, raised the ceiling, and finished in eight weeks. Scan the code to see the before and after.
If you've thought about your kitchen, we offer a free design consult with a realistic budget range.
Hill Country Remodel · (512) 555-0124 · Fully insured since 2009
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a remodeling postcard work
Remodeling is a trust purchase. A homeowner planning a $40,000 kitchen is about to let a crew into their house for weeks. A postcard can't close that sale, but it can do the one thing that matters at the start: show the homeowner that you've done this exact kind of project, in a house like theirs, nearby.
That's why the best remodeling postcards don't use stock photography. They use a real before-and-after from the neighborhood, ideally in a home of the same era with the same floor plan. Subdivisions built in the same decade often share a handful of layouts, and owners recognize their own kitchen in the "before" photo immediately. "Same 1984 floor plan. Completely different kitchen" is a headline that only works because it's true.
Skip the coupon. Discounts attract small jobs and bargain shoppers, and they make a premium remodeler look like everyone else. The right offer for most remodeling postcards is a free design consult with a realistic budget range, because what homeowners want first is to know what's possible and what it will cost.
Target before you design. Owner-occupied homes owned 10+ years, built in the eras you remodel most, with no recent remodel permit, are where original kitchens and baths live. Equity is a useful extra filter for larger projects. Split the list by the project you're showing, so kitchen cards go to homes with original kitchens and bath cards to homes with original baths.
Use the QR code as a signal, not just a link. When each household has its own code, you see who scanned, which photos they looked at, and how long they stayed. A homeowner who spent four minutes on a kitchen gallery is planning something. Follow up with a second card or a call, but don't push. Remodeling decisions take months.
Finally, plan a series. Most remodeling responses come after the second or third touch. Send a different nearby project six weeks later to non-scanners, and a consult reminder to scanners who haven't booked.
54×return on a year of Spur Team from one $32,000 kitchen remodel
One remodel from a postcard covers years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 homes × 3 cards = 3,000 postcards at $0.94 = $2,820
- Two $32,000 kitchens and one $18,000 bath = $82,000, about 24× the software and postage combined
Example math. Project size and close rates vary by market and design scope. Run your own numbers →
One tool, not four
Spur vs. the usual remodeling postcard
What you needThe usual waySpur
Real project from their neighborhoodStock showroom photo✓ Built in
Card written for each home's eraOne card for every door✓ Built in
Free design consult offerDiscount coupon✓ Built in
QR with time-on-page trackingPhone number only✓ Built in
Three-card series on autopilotOne mailing, then nothing✓ Built in
Postcards by the numbers
Why most homes are due for a remodel
~1980
median year built for U.S. homes, so most kitchens and baths have been redone once or not at all
$450B+
spent each year by U.S. homeowners on improvements and repairs
54×
return on a year of Spur Team from one $32,000 kitchen remodel
FAQ
Remodeling postcard questions
What should a remodeling postcard include?
A real before-and-after from a nearby home, a headline about the homeowner's house or floor plan, one offer such as a free design consult, your company name and proof, and a QR code to the project gallery.
Do postcards work for remodeling contractors?
They work when they're targeted and specific. A card that shows a project in a similar nearby home, sent to long-time owners with original kitchens or baths, gets read. Generic stock-photo cards usually don't.
Should remodelers put a discount on postcards?
Usually not. Discounts attract small jobs and price shoppers. A free design consult with a realistic budget range is a stronger offer for homeowners planning a real project.
What size postcard is best for remodeling?
A 6×9 or larger card gives before-and-after photos room to work. Use 4×6 for follow-up touches to the same list.
How many postcards should a remodeler send?
Start with 500 to 1,000 homes in a neighborhood where you have a recent project, and plan three cards about six weeks apart. Measure scans and consults, then expand.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Show them a project like theirs.
Pick the homes near your best recent project and mail your first remodeling postcard today. Free to start.
Find homeowners ready to remodel — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo