Homeowners start with home-center displays and online inspiration, then request bids from whoever they find last.
For kitchen and bath remodelers and showrooms
Bathroom and kitchen remodel leads from homes that have waited long enough.
Spur finds owner-occupied homes with original baths and kitchens, long-time owners planning to age in place, and recent buyers of dated homes. It writes a personal letter for each owner and mails it with a QR code to your showroom or project gallery.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Linda Ross2208 Wexford LnFort Collins, CO 80526Scan to see the project
Linda R. viewed your walk-in shower gallery · 4 min ago
AI-written for this owner · Mailed in 2 days
20+ yrssince many original baths and kitchens were updated
Aging in placeis a fast-growing reason to remodel a bath
2 daysfrom approval to USPS first-class
The problem
Kitchen and bath buyers shop for months, and most first visit a big-box showroom.
National one-day bath brands spend heavily on TV and mail. Local designers need a more personal message.
A homeowner may visit your showroom in March and decide in October. Without follow-up, they forget you.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for kitchen & bath remodelers.
app.usespur.com
Plays for Kitchen & Bath
Kitchen and bath plays you can run in Spur today
Tub-to-shower conversionsAging-in-place baths Primary bath remodelsKitchen refresh New buyer updatesPre-sale bath updates Neighbor marketingShowroom event invites Kitchen and bath postcards
Long-time owners who want a walk-in shower.
Owners 60+Owned 15+ yrs
See the full play →Curbless showers, grab bars, and comfort-height fixtures.
Owners 65+Single-story
Original primary baths in larger homes.
Built 1990–20053,000+ sq ft
See the full play →Cabinets, counters, and fixtures without moving walls.
Built 1995–2008Equity 40%+
Buyers of dated homes planning first-year updates.
Sold last 6 moBuilt pre-2000
See the full play →Fast refreshes before listing.
Owned 15+ yrsOwners 60+
Mail the street around each finished project.
Radius 0.25 miSame build year
See the full play →Invite high-equity owners to design nights.
Equity 50%+Value $500K+
Finished-project cards that book design consults.
Per-home copyQR tracked
See the full play →Direct mail programStanding lists that book design consults monthly.
Auto-scheduleCost per consult
See the full play →Seasonal campaignsHoliday kitchens, spring baths, and winter planning waves.
Auto-scheduleYearly
See the full play →Leads without AngiExclusive consult requests from homes you chose.
ExclusiveInbound first
See the full play →Past customer reactivationOffer the next room and a referral thank-you.
Your listFinished 12+ mo ago
See the full play →Landlord upgradesFixed-price unit refreshes for rental owners.
Absentee owner2+ properties
See the full play →See it in Spur
What a bath remodel list looks like in Spur
A sample list for one Fort Collins zip: owner-occupied homes built 1990–2000, owned 15+ years, with 40%+ equity. Names are partly masked.
Zip 80526Owner-occupiedBuilt 1990–2000Owned 15+ yrsEquity 40%+
- Linda R.2208 Wexford LnBuilt 1994 · 2.5 bathsOwner 67Owned 24 yrs
- Pete & Ann G.2231 Wexford LnBuilt 1995 · 3 baths71% equityOwned 19 yrs
- Sara M.4407 Brookfield DrBuilt 1992 · 2 bathsSingle-storyOwned 27 yrs
- Doug & Kim T.4419 Brookfield DrBuilt 1993 · 3 baths64% equityOwned 16 yrs
- Alan W.2302 Kingsley CtBuilt 1997 · 2.5 bathsOwner 72Owned 21 yrs
AI draft for Linda R. · 2208 Wexford Ln
Hi Linda,
Homes on Wexford Lane were built in the mid-1990s, and many still have their original primary bath, usually with a garden tub that's lovely to look at and a little awkward to climb into.
We just finished a bath a few streets over where we replaced the tub with a curbless walk-in shower, added a bench and grab bars that look like towel bars, and warmed the floor. The owners told us it's the change they'd most recommend to anyone planning to stay in their home.
Scan the code on this card to see the before and after. If it sparks ideas, we'd be glad to meet you in our showroom or at home for a free design consult.
Emma Clarke · Hearth & Tile Kitchen + Bath · (970) 555-0133
Sample data for illustration. Your results depend on your market and filters.
Playbook
How kitchen and bath remodelers find clients before they shop
Kitchen and bath projects are emotional, considered purchases. Homeowners collect ideas for months, visit showrooms, and often start with a big-box store before they think of a local designer. The remodelers who win the best projects are the ones who show up early in that process, with a personal message and proof from nearby homes.
Target the rooms that are due. Kitchens and baths in homes built from the mid-1980s through the mid-2000s are often original, especially when the owner has stayed 15 years or more. Equity matters for funding: long-time owners with substantial equity can draw on savings or a home equity line. Home value helps you match prospects to your typical project size.
Aging in place is the fastest-growing reason to remodel a bath. Owners in their 60s and 70s who plan to stay want curbless showers, grab bars, comfort-height toilets, wider doorways, and better lighting. That's a large, motivated audience, and it responds to respectful copy about comfort and independence, not age. Designers with aging-in-place training, such as the NAHB's CAPS designation, should say so.
Proof sells. A QR code that opens before-and-after photos of a nearby bath or kitchen, ideally in a home of the same era, is far more persuasive than a generic brochure. Letters often outperform postcards for high-ticket projects because they give you room to tell the story of that nearby project.
Plan for a long cycle. Homeowners may scan in spring and sign in fall. Track who scanned and who visited the showroom, follow up with new projects every few weeks, and invite high-equity prospects to design events. And differentiate from national bath conversion brands with design choice, local crews, and transparent pricing.
Measure what works. Track which neighborhoods and which rooms produce consults and signed projects, and shift your mail toward them. A remodeler who knows that 1990s two-story homes in three zip codes produce most of their primary-bath projects can mail those owners every season and stop spending on the rest.
25×+return on a year of Spur Team from one $15,000 bath
One bath remodel pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 letters on Team at $1.29 each = $387
- One $15,000–$40,000 bath, or a $40,000+ kitchen = 25–68× your annual subscription
Example math. Your project size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual kitchen and bath marketing
What you needThe usual waySpur
Find owners with original roomsNot available, or an expensive list broker✓ Built in
Owner name and mailing addressSkip-tracing service✓ Built in
Personal letter per homeAgency copywriter✓ Built in
Print and mailMail house✓ Built in
See who viewed your galleryNot available✓ Built in
Long-cycle nurture trackingSeparate CRM✓ Built in
Kitchen & Bath by the numbers
Why kitchen and bath demand keeps growing
77%
of adults 50 and older want to stay in their current homes long term
CAPS
is the NAHB's Certified Aging-in-Place Specialist designation for remodelers
25×+
return on a year of Spur Team from one $15,000 bath
FAQ
Questions from kitchen & bath remodelers
How do kitchen and bath remodelers get more leads?
Target owner-occupied homes old enough for original kitchens and baths, owned 15+ years with substantial equity. Mail a personal letter with a QR to a nearby project and follow up through the long decision cycle.
How do I market tub-to-shower conversions?
Run a separate campaign to long-time owners in their 60s and older. Focus on comfort, safety, and independence, and show a nearby walk-in shower you've finished.
How do local remodelers compete with national bath brands?
Lead with design choice, local crews, transparent pricing, and nearby proof. A personal letter from a local designer reads very differently from a national TV offer.
Should I send letters or postcards?
Letters usually perform better for high-ticket kitchen and bath projects. Postcards work well for neighborhood follow-ups and showroom event invitations.
What does Spur cost for a kitchen and bath company?
Solo is free forever with no card. You pay per piece when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower letter and postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
The baths and kitchens ready for you are already on your map.
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Find homeowners ready for a new bath — freeFree forever plan · No card · 20 property searches a month
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