Many conversions happen after a slip or a doctor's suggestion, when time is short.
Kitchen and bath play · Tub-to-shower conversions
Tub-to-shower conversion leads: reach owners before the step-over becomes a problem.
A walk-in shower is one of the most requested bath changes for owners who plan to stay in their homes. Spur finds long-time owners of older homes, writes a respectful card about safety and comfort, and mails it with a QR code to book a free in-home assessment.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Ruth Callahan1432 Desert Willow DrTucson, AZ 85718Scan to book a free in-home assessment
Ruth C. requested an in-home assessment · 7 min ago
AI-written for this owner · Mailed in 2 days
Owners 62+most likely to want a low-step shower
~1 weeka typical tub-to-shower conversion on site
Freein-home assessment, no obligation
The problem
The tub is fine until the day stepping over it isn't.
Mail that leans on fear or frailty can offend the very people it's meant to help.
A general senior list includes owners who plan to move, not renovate.
How it works
From list to mailbox in one workflow.
Five steps from an owner list to a booked assessment.
app.usespur.com
See it in Spur
A tub-to-shower conversion list
Sample Tucson, AZ list: owner-occupied homes owned 15+ years with owners 62+. Names are partly masked.
Zip 85718Owner-occupiedOwned 15+ yrsOwner age 62+Built pre-2005
- Ruth C.1432 Desert Willow DrBuilt 1992 · 1,850 sq ftOwned 26 yrsSingle-story
- Frank & Edie N.1440 Desert Willow DrBuilt 1993 · 2,050 sq ftOwned 22 yrsEquity 66%
- Lorraine P.917 Saguaro Vista LnBuilt 1988 · 1,700 sq ftOwned 30 yrsSingle-story
- Walt & Joan K.925 Saguaro Vista LnBuilt 1989 · 1,900 sq ftOwned 28 yrsEquity 70%
- Mae T.2205 Palo Verde CtBuilt 1995 · 1,650 sq ftOwned 19 yrsSingle-story
AI draft for Ruth C. · 1432 Desert Willow Dr
Hi Ruth,
Many of the homes on Desert Willow Drive still have the original tub, which means a step over the side every morning. A walk-in shower with a low threshold makes the bathroom easier and more comfortable for years to come.
We handle the whole project, usually in about a week: demolition, plumbing, waterproofing, tile, and cleanup. We'll visit, measure, and explain the options, with no obligation.
Scan the code to book a free in-home assessment. A family member is welcome to join.
Gloria Santos · SafeStep Bath Remodeling · (520) 555-0183
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market tub-to-shower conversions respectfully
Tub-to-shower conversions are a steady, rewarding project because they address a real need: getting in and out of the bath safely. Many owners who want one wait until a fall or a medical suggestion forces the issue. Reaching them earlier, with a calm, respectful message, lets them plan on their terms.
Targeting is straightforward. Long-time owners of older homes, especially those 62 or older, are the most likely to want a low-threshold shower. Single-story homes or a primary-level bath make the project simpler. Equity helps owners who want to finance the work. Owner-occupied status matters, since landlords rarely invest in accessibility upgrades.
Tone is everything. Avoid language about falls, frailty, or old age. Talk about comfort, easy cleaning, independence, and staying in the home. A card that reads like a helpful neighbor lands better than one that reads like a medical alert, and it is more likely to be read by the whole family.
Be specific about the project. A tub-to-shower conversion usually removes the tub, reworks plumbing, waterproofs the pan, and installs a low-threshold or curbless entry with slip-resistant tile. Mention features owners can picture, such as a bench, a handheld shower head, and backing in the walls for grab bars.
Mention timing and cost honestly. Many conversions take about a week on site, though waterproofing and cure times matter. Prices vary widely with materials and plumbing, and a clear range after the in-home assessment prevents surprises. Mention financing or payment options if you offer them.
Include the family. Adult children often influence these decisions. Offering to include a family member in the assessment, by phone or in person, and sending a summary they can review builds trust. Never pressure on the first visit.
Follow up gently. Owners may take months to decide. Mail a second card in six weeks with a finished conversion photo, and offer an easy way to ask questions without scheduling a visit, such as a callback or text.
15×+return on a year of Spur Team from one $9,000 conversion
One conversion pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One $9,000 tub-to-shower conversion ≈ 15× your annual subscription
Example math. Price varies with size, materials, and plumbing. Run your own numbers →
One tool, not four
Spur vs. the usual conversion marketing
What you needThe usual waySpur
Owners found by tenure and ageBroad senior mailing✓ Built in
Calm copy written per ownerSafety-scare flyer✓ Built in
Free in-home assessment QRPhone number only✓ Built in
Printed and mailed for youPrint vendor✓ Built in
Scan alerts for follow-upNot available✓ Built in
Tub-to-Shower Conversions by the numbers
Why conversions suit long-time owners
Aging in place
is a leading reason owners remodel bathrooms
Bathrooms
are a common site of falls at home, which is why low-threshold showers are popular
15×+
return on a year of Spur Team from one $9,000 conversion
FAQ
Tub-to-shower conversion questions
How do I find tub-to-shower conversion leads?
Filter for owner-occupied homes owned 15+ years with owners 62+, built before 2005, ideally single-story.
How long does a conversion take?
Often about a week on site, plus time for waterproofing and cure. Give owners an honest window.
What tone should the card use?
Talk about comfort and independence. Avoid language about falls or frailty.
Should I involve family members?
Yes. Offer to include a family member in the assessment and send a written summary they can review.
What does Spur cost for conversion leads?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, and QR codes.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Make the bath easier before it has to be.
Mail long-time owners a calm offer and a free in-home assessment. Free to start.
Find tub-to-shower leads — freeFree forever plan · No card · 20 property searches a month
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