A '20% off cabinets' flyer attracts bargain shoppers, not owners ready to invest $30,000.
Kitchen and bath play · Postcards
Kitchen and bath postcards that make a design consult feel like the obvious next step.
Spur writes a postcard for each owner, pairs it with a finished project photo, and mails it with a QR code to your gallery and consult booking. You see who scanned and which project they viewed.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Carol Henning1904 Linden RowBeaverton, OR 97005Scan to see the finished project
Carol H. viewed your walk-in shower gallery · 4 min ago
AI-written for this owner · Mailed in 2 days
Projectphoto from your own gallery on every card
2 daysfrom approval to USPS first-class
QRscans show which project they viewed
The problem
Remodel mail is either a coupon or a brochure nobody keeps.
A glossy page with no next step ends up in the recycling bin.
By the time a postcard is designed, proofed, and printed, the season has changed.
How it works
From list to mailbox in one workflow.
Five steps from a project photo to a booked design consult.
app.usespur.com
See it in Spur
A kitchen and bath postcard list
Sample Beaverton, OR list: owner-occupied homes built 1988–2002, owned 12+ years, with 40%+ equity. Names are partly masked.
Zip 97005Owner-occupiedBuilt 1988–2002Owned 12+ yrsEquity 40%+
- Carol H.1904 Linden RowBuilt 1994 · 2,350 sq ftOwned 21 yrsOriginal baths
- Ben & Alma T.1918 Linden RowBuilt 1995 · 2,600 sq ftOwned 17 yrsEquity 58%
- Dolores K.875 Fir Crest DrBuilt 1990 · 2,050 sq ftOwned 24 yrsOwner 68
- Jon & Shira W.889 Fir Crest DrBuilt 1992 · 2,900 sq ftOwned 15 yrsOriginal kitchen
- Pete R.2210 Cedar Mill CtBuilt 1998 · 2,400 sq ftOwned 13 yrsEquity 52%
AI draft for Carol H. · 1904 Linden Row
Hi Carol,
Homes on Linden Row were built in the mid-1990s, and many still have their original bathrooms. We just finished a walk-in shower and soaking tub in a home very much like yours, and I thought you'd like to see it.
Scan the code to view the project, then book a free design consult. We'll measure, talk through options, and give you a clear price range before you commit to anything.
Heidi Sorensen · Alder & Slate Kitchen + Bath · (503) 555-0113
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a kitchen and bath postcard work
A kitchen or bathroom remodel is one of the largest purchases a homeowner makes, typically $15,000 to $80,000 depending on scope. No postcard sells that. The card's job is to earn a conversation, and the conversation happens when the owner sees a finished project that looks like their own home and has an easy way to take a first step.
Lead with the project photo. A real finished kitchen or bath from your gallery, in a home of the same era, does more than any headline. Owners see themselves in it. If you don't have photos yet, the AI editor will lay out a clean text card and prompt you to add images as you complete jobs.
Name the home's age and what that means. Bathrooms and kitchens from the 1980s and 1990s often have builder-grade tubs, oak cabinets, laminate counters, and dated tile. A card that mentions 'homes on your street were built in the mid-90s and many still have their original baths' is specific and believable.
Offer a design consult, not a sale. A free consult, in your showroom or at the owner's house, with a clear price range afterward, removes the fear of a hard sell. Mention that you provide written estimates and explain permitting, since those are the questions owners are nervous about.
Be honest about timelines. Cabinets and special-order items can take several weeks, and a kitchen can take a month or more on site. A realistic note on the card, such as 'booking design consults now for spring installs', sets expectations and filters out owners who want a weekend fix.
Respect older homes. Houses built before 1978 may have lead paint, and older kitchens and baths may hide asbestos in flooring or wall materials. Saying that you follow EPA lead-safe practices when work disturbs painted surfaces signals professionalism to careful owners.
Follow up with substance. A scan is a soft signal. Call within a day with a specific reference to the project they viewed, send a short design idea sheet, and invite them to a showroom event. Mail a second card in about a month with a different project.
20×+return on a year of Spur Team from one $12,000 bath remodel
One bathroom remodel covers years of postcards.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- One $12,000 bathroom remodel ≈ 20× your annual subscription
Example math. Project size and close rate vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual remodeling postcard process
What you needThe usual waySpur
Owner-level list by home age and equityBroad EDDM route✓ Built in
AI copy that names the streetOne generic brochure✓ Built in
Printed and mailed for youDesign file, proof, print vendor✓ Built in
QR scans show the project viewedA phone number✓ Built in
Repeat mailings on a scheduleRe-done by hand each time✓ Built in
Kitchen & Bath Postcards by the numbers
Why finished-project cards work
20+ yrs
since many original baths and kitchens in 1990s homes were last updated
Pre-1978
homes may have lead paint, so remodels follow EPA lead-safe practices
20×+
return on a year of Spur Team from one $12,000 bath remodel
FAQ
Kitchen and bath postcard questions
What should a kitchen and bath postcard say?
Show a finished project, name the home's age, offer a free design consult, and give one clear action: scan to see the project and book.
How many postcards should a remodeler send?
Start with 300 to 500 homes in your best-fit neighborhoods, review scans after three weeks, and send a second wave.
Should I show prices?
A typical range with an honest note that final pricing follows the consult builds trust and filters out poor fits.
Can I use my own project photos?
Yes. Upload photos of finished kitchens and baths and Spur places them in the card design.
What does Spur cost for remodeling postcards?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, and lower postcard pricing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Let your best project do the talking.
Mail a finished-project card to the homes that fit, and book design consults. Free to start.
Mail my first kitchen and bath postcards — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo