Large builder tubs take space and rarely get used, but the owner never prioritizes the change.
Kitchen and bath play · Primary bath remodel leads
Primary bath remodel leads from homes where the 1995 tub still has to go.
The primary bathroom is the room owners most want to change in a home built in the 1990s. Spur finds larger owner-occupied homes with original primary baths and equity, then writes and mails a design consult offer.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Lisa Brandt3021 Ridgemont DrKirkland, WA 98033Scan to book a primary suite consult
Lisa B. viewed the primary bath gallery · 5 min ago
AI-written for this owner · Mailed in 2 days
1990–2005build years with oversized tubs and builder vanities
3,000+sq ft homes with larger primary baths
Equity 40%+owners with the means to remodel
The problem
Owners put up with a bath they dislike for years.
Permits, plumbing, and tile decisions keep a primary bath at the bottom of the list.
A general homeowner list doesn't show which houses still have a 1990s primary bath.
How it works
From list to mailbox in one workflow.
Five steps from a build-year filter to a booked design consult.
app.usespur.com
See it in Spur
A primary bath remodel list
Sample Kirkland, WA list: owner-occupied homes built 1993–2000, 2,500+ sq ft, owned 10+ years. Names are partly masked.
Zip 98033Owner-occupiedBuilt 1993–20002,500+ sq ftEquity 40%+
- Lisa B.3021 Ridgemont DrBuilt 1997 · 3,150 sq ftOwned 17 yrsCorner tub
- Hank & Joy M.3035 Ridgemont DrBuilt 1997 · 3,300 sq ftOwned 14 yrsEquity 62%
- Renata S.812 Alder Crest LnBuilt 1995 · 2,750 sq ftOwned 20 yrsOriginal primary bath
- Tom & Beth G.824 Alder Crest LnBuilt 1996 · 3,000 sq ftOwned 12 yrsEquity 55%
- Annie W.4410 Summit View CtBuilt 1999 · 2,900 sq ftOwned 15 yrsCorner tub
AI draft for Lisa B. · 3021 Ridgemont Dr
Hi Lisa,
Homes on Ridgemont Drive were built in the late 1990s, and many have the oversized corner tub and oak vanity that were popular then. If you've been thinking about a primary bath that fits how you live now, we'd love to help.
We'll visit, take measurements, and sketch a layout, with options like a walk-in shower, a freestanding tub, and a double vanity. You'll get a price range before you decide on anything.
Scan the code to see recent projects and book a consult.
Erik Halvorsen · Lakeview Kitchen + Bath · (425) 555-0172
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to find and win primary bath remodels
Primary bath remodels are among the best projects for a kitchen and bath company. They are large enough to matter, typically $20,000 to $50,000, they are emotional purchases, and they are concentrated in a clear group of homes: larger houses built in the 1990s and early 2000s with the same dated layout.
Home age, size, and ownership are the targeting signals. Homes built roughly 1990 to 2005, with 2,500 or more square feet, owned for 10 years or more, are the core list. Equity of 40 percent or more suggests the owner can finance the project without strain. Owner-occupied status matters because landlords rarely upgrade primary baths.
Lead with the problem owners already feel. Builder-grade corner tubs, small showers, single vanities, and dated tile are widely disliked. A card that names the corner tub and offers a spa-style layout feels observant rather than salesy, and it gives the owner a picture to imagine.
Offer a layout, not just a quote. A free consult that ends with a sketch and a price range is a tangible deliverable that owners can share with a spouse. It also lets you explain scope: moving plumbing, ventilation, and waterproofing are common cost drivers that surprise owners later.
Be clear about timing and process. A primary bath typically takes several weeks of work, with special-order tile or vanities adding lead time, and the owner may be without the room for part of that time. Honest notes on this, plus a mention of permits, reduce friction later.
Show finished work. Photos of similar homes, with before-and-after pairs, are the most persuasive element. Add a short note on materials, from porcelain tile to quartz counters, and on options like heated floors and curbless showers so owners see the possibilities.
Follow up through the decision window. Primary bath projects take weeks or months to decide. Call scanners within a day, send a mood board or layout concept, invite them to a showroom, and mail a second card in a month with a different project in the lead photo.
30×+return on a year of Spur Team from one $18,000 primary bath
One primary bath is a big job.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- One $18,000 primary bath remodel ≈ 30× your annual subscription
Example math. Project size and close rate vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual bath-remodel lead sources
What you needThe usual waySpur
Filter by build year, size, and equityBroad homeowner list✓ Built in
Owner name and mailing addressList broker fee✓ Built in
Copy that names the corner tubGeneric remodel flyer✓ Built in
Printed and mailed for youPrint shop✓ Built in
QR scan alertsNone✓ Built in
Primary Bath Leads by the numbers
Why home age predicts a primary bath remodel
1990s
homes commonly have oversized corner tubs and builder vanities in primary baths
Pre-1978
homes may have lead paint, so work follows EPA lead-safe practices
30×+
return on a year of Spur Team from one $18,000 primary bath
FAQ
Primary bath remodel questions
How do I find homes that need a primary bath remodel?
Filter for owner-occupied homes built 1990 to 2005, 2,500+ sq ft, owned 10+ years, with 40%+ equity.
What is a typical primary bath remodel price?
Many fall between $20,000 and $50,000 depending on scope, layout changes, and materials. Give a range after the consult.
How long does a primary bath remodel take?
Often several weeks on site, plus lead time for special-order materials. Give an honest range.
Do I need permits?
Often yes for plumbing, electrical, or layout changes. Explain your permit process on the card or QR page.
What does Spur cost for primary bath leads?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, and QR codes.
Keep exploring
Related plays and guides
Start in minutes. No card required.
The corner tub on your side of town is easy to find.
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