Owners research for months, and a single card is easy to forget.
Kitchen and bath play · Direct mail marketing
Kitchen and bath direct mail marketing that books design consults every month.
A remodel decision takes months, so one mailing isn't enough. Spur builds standing lists, writes each message, mails on a schedule, and shows your cost per consult so you know what the program is worth.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Janet Rourke6612 Brookline CtEden Prairie, MN 55344Scan to reserve a design consult
Janet R. reserved a design consult · 6 min ago
AI-written for this owner · Mailed in 2 days
4 listsprimary bath, kitchen, new buyers, past clients
Monthlyone wave scheduled, then repeated
$/consultcost per booked design consult by list
The problem
A remodel buyer needs five touches, not one.
Without scans and bookings tied to each list, marketing spend is guesswork.
Design capacity goes unused between campaigns, then overflows.
How it works
From list to mailbox in one workflow.
Five steps from scattered mailings to a measurable program.
app.usespur.com
See it in Spur
A monthly kitchen and bath mail program
Sample Eden Prairie, MN program across four lists. Counts are illustrative.
4 standing listsOwner-occupiedBuilt 1985–2005Equity 40%+Plus past clients
- Primary bath owners340 homesMail first weekBuilt 1990–2003
- Kitchen refresh owners280 homesMail second weekBuilt 1992–2005
- Recent buyers120 homesMail within 90 days of saleSold last 6 mo
- Past clients150 homesMail at 12 monthsYour list
- Aging-in-place owners90 homesMail third weekOwners 65+
AI draft for Janet R. · 6612 Brookline Ct
Hi Janet,
Many homes on Brookline Court were built in the 1990s, and their kitchens look much as they did then. If you've been thinking about a new layout, a design consult is a good place to start.
We'll visit your home, talk through how you use the kitchen, and sketch a layout with a price range. We're booking consults for spring installs now, with three spots left in March.
Scan the code to reserve one.
Noah Lindqvist · Hearthstone Kitchen + Bath · (952) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
How a kitchen and bath mail program is built
Remodeling is a long-cycle sale, and direct mail works when it is run as a steady program. A homeowner who isn't ready this month may be ready in six. Regular, relevant mail keeps your name present through the months of research, so that when the owner finally books consults, yours is one of them.
Start with four lists. Owners of homes built roughly 1990 to 2005 with 40 percent or more equity are the core: they have the means and likely have dated baths. Kitchen refresh owners are a separate list, because kitchens and baths are decided differently. Recent buyers are planning first-year updates. Past clients buy again and refer.
Give each list a different message. Primary bath owners respond to comfort and a spa feel. Kitchen owners respond to layout, storage, and entertaining. Recent buyers respond to making the house theirs. Past clients respond to a thank-you and a referral offer. Aging-in-place owners respond to safety and independence, a theme that deserves a calm tone.
Pick a cadence you can keep. One wave a month, rotating the lead list, is easier to sustain than a seasonal blitz. Mail any single household no more than every six to eight weeks, and suppress those who already booked a consult so they aren't re-asked.
Measure cost per consult, not response rate. A list that scans but doesn't book consults is a curiosity. The list that books consults, even at lower volume, is the one to grow. Spur shows scans and bookings by list so you can shift postage after one or two cycles.
Plan design capacity. A strong wave can book more consults than your designers can handle, and quality drops if you overbook. Cap each wave by consult slots, show open times on the QR page, and tell owners honestly how far out installs are booking.
Layer proof into the program. Link each QR page to a project gallery, reviews, and a short note on process and permits. Over a year the program compounds, since each wave warms the list that the next one reaches.
20×+return on a year of Spur Team from a steady mail program
A program that books two projects a quarter pays for itself.
- Spur Team: $49/mo billed annually = $588/yr
- 12 waves of 250 cards at $0.94 each = $2,820
- 6 projects a year (~$18,000 each) ≈ $108,000
Example math. Project size and close rate vary by market. Run your own numbers →
One tool, not four
Spur vs. one-off remodeling mailings
What you needThe usual waySpur
Four standing listsA single blanket mailing✓ Built in
Monthly waves scheduled onceRemade when someone remembers✓ Built in
Cost per consult by listTotal spend only✓ Built in
Suppresses booked householdsMails everyone again✓ Built in
Printed and mailed for youDesign, proof, print, drop✓ Built in
Direct Mail Marketing by the numbers
Why a steady cadence matters for remodeling
Months
is the typical research window for a kitchen or bath remodel
Repeat
contact is the main lever for long-decision purchases
20×+
return on a year of Spur Team from a steady mail program
FAQ
Kitchen and bath direct mail questions
How often should a remodeler mail?
One wave a month works well, rotating the lead list. Mail any household no more than every six to eight weeks.
How much should I budget for kitchen and bath mail?
A common start is 250 cards a month. Review cost per consult after three waves and scale the lists that book.
Which list should I start with?
Start with owner-occupied homes built 1990 to 2005 with 40%+ equity and owners of 12+ years.
Can I mail my past clients?
Yes. Upload a CSV from your project system or mail the neighbors of recent projects.
What does Spur cost for a kitchen and bath mail program?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, automations, QR codes, and lower postcard pricing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Make remodel mail a calendar, not a gamble.
Set up four lists and a monthly wave once, then read the cost per consult. Free to start.
Start my remodel mail program — freeFree forever plan · No card · 20 property searches a month
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