An owner who wants a holiday kitchen decides in summer, and mail in October is too late.
Kitchen and bath play · Seasonal campaigns
Seasonal kitchen and bath campaigns that book design consults before every build season.
Kitchen and bath projects need lead time for design, permits, and materials. Spur schedules consult campaigns for the holidays, spring, summer, and the winter planning season, so your install calendar is full months ahead.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Marie Coleman5108 Fox Hollow RdBrentwood, TN 37027Scan to reserve a design consult
Marie C. reserved a holiday-kitchen consult · 4 min ago
AI-written for this owner · Mailed in 2 days
4 wavesholiday, spring, summer, and winter planning
3–4 moahead of a finish date is the right mail date
Autoscheduled once, mailed every year
The problem
A remodel finish date is set months before the work begins.
January and February are when owners dream and plan, but few remodelers mail then.
In a busy install season there is no time to design and print the next wave.
How it works
From list to mailbox in one workflow.
Five steps from an uneven calendar to four booked seasons.
app.usespur.com
See it in Spur
A seasonal kitchen and bath calendar
Sample Brentwood, TN campaigns across the year. Names are partly masked.
4 seasonal wavesOwner-occupiedBuilt 1985–2005Equity 40%+Plus past clients
- Holiday kitchen420 homesMail July 15Book by Aug 15
- Spring bath380 homesMail January 15Book by Feb 28
- Summer entertaining260 homesMail March 1Finish by June
- Winter planning300 homesMail November 10Design now, build in spring
- Past clients140 homesMail at 12 monthsYour list
AI draft for Marie C. · 5108 Fox Hollow Rd
Hi Marie,
If you'd like to cook Thanksgiving dinner in a new kitchen, design needs to be done by mid-August. Cabinets and countertops have lead times of several weeks, and a kitchen typically takes a month or more on site.
We're booking design consults now. We'll visit, sketch a layout, and give you a price range, with honest timelines for every step.
Scan the code to reserve a consult.
Paige Whitaker · Ironwood Kitchen + Bath · (615) 555-0144
Sample data for illustration. Your results depend on your market and filters.
Playbook
How seasonal timing works for kitchen and bath remodelers
Remodeling is a project with a deadline in the owner's mind: the holidays, a wedding, a baby, a house listing, or a summer of entertaining. Because kitchens and baths require design, permits, and special-order materials, those deadlines are decided long before the work starts. Reaching owners at the planning stage is what fills the calendar.
The holiday kitchen wave is the largest. An owner who wants a new kitchen before Thanksgiving needs design finished by mid-August, cabinets ordered in September, and work underway by early October. Mail in mid-July with a booking deadline in mid-August, and be explicit about lead times so the offer is credible.
Spring bath projects start in winter. Owners planning a primary bath for spring decide in January and February, when the room feels worst and holidays are over. Mail in mid-January with a deadline in late February, and highlight tile, vanity, and fixture lead times.
Summer entertaining drives kitchen and open-plan projects. Owners who want a kitchen finished before warm-weather gatherings book in March. Mail in early March, and mention island seating, indoor-outdoor flow, and appliance lead times.
Winter is for planning. November through January is when many owners think about next year's projects but few contractors mail. A 'design now, build in spring' offer gives them a low-pressure first step, secures spring work, and smooths your calendar.
Plan capacity before you mail. Design time is your bottleneck, so cap each wave by consult slots and tell owners honestly how far out builds are booking. Review results at the end of each season to adjust the next mail date.
Keep each wave simple. A short offer, one finished project photo, and a clear booking deadline are enough. Reuse the structure from year to year and change only the project, the dates, and the lead times, so the campaign takes minutes to refresh while owners still see something new.
25×+return on a year of Spur Team from four seasonal mailings
Four booked waves beat one crowded month.
- Spur Team: $49/mo billed annually = $588/yr
- 4 mailings of 350 cards at $0.94 each = $1,316
- 5 projects a year (~$16,000 each) ≈ $80,000
Example math. Response and project size vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual seasonal approach
What you needThe usual waySpur
Four waves scheduled onceA single promotion when slow✓ Built in
Mailed months ahead of the finish dateMailed when the calendar is empty✓ Built in
Copy tied to real lead timesThe same flyer all year✓ Built in
Scans and consults by seasonNo comparison✓ Built in
Repeats every year automaticallyRebuilt each year✓ Built in
Seasonal Campaigns by the numbers
Why timing matters for remodels
Weeks
cabinets and special-order materials commonly take several weeks to arrive
Q4–Q1
is when many owners plan next season's projects
25×+
return on a year of Spur Team from four seasonal mailings
FAQ
Seasonal kitchen and bath questions
When should I mail holiday kitchen campaigns?
In mid-July, with a booking deadline in mid-August, so a kitchen can finish before Thanksgiving.
How do I fill slow winter months?
Offer a 'design now, build in spring' consult in November through January.
Can I reuse the same campaign each year?
Yes. Spur repeats the schedule and refreshes the list so the same setup works annually.
How do I avoid overbooking design?
Cap each wave by consult slots, show open times on the QR page, and share honest build lead times.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill every build season before it starts.
Schedule the holidays, spring, summer, and winter once, and let Spur mail them every year. Free to start.
Schedule my remodel seasons — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo