After the last punch-list item, most remodelers never contact the client again.
Kitchen and bath play · Past customer reactivation
Kitchen and bath past customer reactivation: the next room and the referral.
Your past clients already trust you with their homes. Spur takes your project list, finds who is ready for the next room, and mails a personal card with a QR code to book a design consult and share your name.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Tina Alvarez2706 Aspen Glen CtHighlands Ranch, CO 80126Scan to book a design consult
Tina A. booked a bath design consult · 8 min ago
AI-written for this owner · Mailed in 2 days
Repeatclients cost less to win than new ones
12–36 mothe sweet spot to follow up
Referralthank-you built into the card
The problem
Your project list is the cheapest source of next year's work.
A kitchen often leads to baths or flooring, but the next phase never starts unless someone asks.
Happy clients would recommend you, but no one gives them a reason or a way.
How it works
From list to mailbox in one workflow.
Five steps from a dormant project list to booked repeat work.
app.usespur.com
See it in Spur
A reactivation list for a remodeler
Sample Highlands Ranch, CO client list segmented by project and months since completion. Names are partly masked.
Your client list12–36 months since completionKitchen done, baths notResidentialOwner-occupied
- Tina A.2706 Aspen Glen CtKitchen · 24 mo agoBaths next
- Doug & Pam H.914 Silver Spruce DrPrimary bath · 30 mo agoKitchen next
- Yolanda F.3350 Meadow Lark LnHall bath · 18 mo agoPrimary bath next
- Ray & Gwen L.1180 Prairie Clover CtKitchen · 36 mo agoFlooring and baths
- Mel S.4421 Spruce Hollow WayLaundry room · 22 mo agoKitchen next
AI draft for Tina A. · 2706 Aspen Glen Ct
Hi Tina,
It's been two years since we finished your kitchen, and we wanted to check in. How is it holding up?
If the bathrooms are next, past clients get priority design scheduling, and we already know your home. We'll also stop by for a free check of the caulk, grout, and hardware in your kitchen.
Scan the code to start. And if a friend or neighbor needs a remodel, there's a thank-you for both of you.
Sarah Whitlock · Willowbrook Kitchen + Bath · (303) 555-0198
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why past clients are your best remodel leads
A new kitchen and bath client costs you ads, consults, and design time, often with a 20 to 35 percent close rate. A past client costs a postcard. They already trust your team, they have lived with your work, and they know your name. That is a very different place to start.
Remodeling is often phased. A client who did the kitchen may plan the primary bath next, then the hall bath, flooring, or a basement. A card that references the exact project and offers the logical next step feels like a natural continuation, not a cold pitch.
Timing matters. Check in at about 12 months to see how the project is holding up, mail again at 24 months with a next-phase idea, and again at 36 months. Avoid mailing in the first few months, when the client may still have warranty items you should handle first.
Segment by what you did. A kitchen client's next project is often a bath. A primary bath client's next project is often the kitchen. A card that names the logical next step converts better than a general thank-you. Spur reads your list so the card names the project and the year.
Offer something useful. A free maintenance check of caulk, grout, and hardware is genuine service that keeps clients happy and creates a reason to be in the home. It also surfaces the next project naturally.
Ask for referrals in a way that is easy. A short thank-you for a recommendation, and a QR page that clients can forward, turns satisfied clients into a second source of leads. Be specific about what you will give and when.
Clean your list first. Remove clients with unresolved warranty issues or disputes, add missing mailing addresses, and de-duplicate households. A reactivation card that arrives while a problem is unresolved can do more harm than good.
15×+return on a year of Spur Team from one repeat bath project
One repeat project pays for the whole list.
- Spur Team: $49/mo billed annually = $588/yr
- 400 past-client cards at $0.94 each = $376
- One repeat bath project (~$9,000) ≈ 15× your annual subscription
Example math. Repeat rate and project size vary by firm. Run your own numbers →
One tool, not four
Spur vs. the usual repeat-client approach
What you needThe usual waySpur
List uploaded from your projectsMemory and sticky notes✓ Built in
Card names the project and yearGeneric holiday card✓ Built in
Scheduled at 12, 24, and 36 monthsSent when remembered✓ Built in
Referral thank-you built inInformal asks✓ Built in
Scans show who's readyNo signal✓ Built in
Past Customer Reactivation by the numbers
Why repeat clients convert
Phased
remodels are commonly done room by room over several years
Referral
is a top source of leads for remodelers
15×+
return on a year of Spur Team from one repeat bath project
FAQ
Kitchen and bath past client questions
How do I reactivate past kitchen and bath clients?
Upload your project list, segment by project and date, and mail a personal card at 12, 24, and 36 months offering the logical next room and a maintenance check.
What should the card say?
Thank them, name the project and year, and offer a specific next step plus a referral thank-you.
How often should I mail past clients?
Once a year is plenty, plus a card around the 36-month mark.
Can I upload from my project software?
Yes. Upload a CSV export from QuickBooks, Buildertrend, Jobber, or a spreadsheet.
What does Spur cost for past client mailings?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with automations, QR codes, and lower postcard pricing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Your next project may already be in your client list.
Upload past clients and mail the next-room offer automatically. Free to start.
Re-mail my past clients — freeFree forever plan · No card · 20 property searches a month
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