A beautiful remodel helps only the household that paid for it unless you tell the neighbors.
Kitchen and bath play · Neighbor marketing
Kitchen and bath neighbor marketing: let every finished project sell the next one.
A remodel on the street is a conversation starter. Spur takes the address of each project, finds owner-occupied homes within a quarter mile, and mails a card that says you are working on the block and invites neighbors to see the result.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Greg Thornton230 Meadowlark LnOverland Park, KS 66210Scan to see the finished kitchen
Greg T. RSVP'd to the Meadowlark walk-through · 6 min ago
AI-written for this owner · Mailed in 2 days
0.25 miradius around each project
Same erahomes built within a few years of the job
Autotriggered by each completed project
The problem
The best showroom you have is a finished kitchen on the next street.
Homes on one street share layouts and finishes, so neighbors see their own kitchen in your project.
HOAs often restrict signs, and a sign doesn't show the interior.
How it works
From list to mailbox in one workflow.
Five steps from a project on the block to a booked design consult.
app.usespur.com
See it in Spur
A neighbor list around one finished kitchen
Sample Overland Park, KS list: owner-occupied homes within 0.25 mile of a finished kitchen at 218 Meadowlark Ln.
Radius 0.25 miOwner-occupiedBuilt 1988–1998Owned 8+ yrsSingle-family
- Greg T.230 Meadowlark LnSame block · Built 1993Owned 17 yrsOriginal kitchen
- Sue & Jim A.237 Meadowlark LnAcross the street · Built 1994Owned 14 yrsEquity 52%
- Karen L.245 Meadowlark LnSame block · Built 1993Owned 21 yrsOriginal baths
- Dev & Anita R.114 Prairie Wind CtNext street · Built 1992Owned 11 yrsOriginal kitchen
- Cal W.122 Prairie Wind CtNext street · Built 1992Owned 16 yrsEquity 60%
AI draft for Greg T. · 230 Meadowlark Ln
Hi Greg,
We just finished a kitchen remodel at 218 Meadowlark Lane, in a home built the same year as yours. The owners are hosting a short walk-through this Saturday for neighbors who'd like to see it.
If you've ever wondered what could be done with your own kitchen, we'll also offer a free neighbor consult this month: a visit, a layout sketch, and a price range.
Scan the code for the walk-through details.
Evan Dillard · Oak & Stone Kitchen + Bath · (913) 555-0121
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to turn each project into three more design consults
A kitchen or bath remodel is a big project that neighbors notice. The dumpster, the trucks, and the dust draw attention, and the finished result starts conversations on the street. Neighbor marketing converts that curiosity into design consults, at a fraction of the cost of any other lead source.
Choose the radius and era carefully. A quarter mile around each project, filtered to owner-occupied homes built within a few years of the finished house, reaches neighbors with the same layouts and likely the same dated features. In dense neighborhoods, the block is enough. In rural areas, a mile may be appropriate.
Ask your customer first. A short permission request, such as 'May we invite a few neighbors to see the finished kitchen?', turns the owner into a partner. Many are proud to show it off. Never name or identify them without clear consent, and respect their privacy and schedule.
Offer something concrete. A short walk-through hosted by the homeowner, a showroom open house, or a free neighbor consult gives neighbors a reason to act. Be honest about dates and limits, and honor the offer for everyone on the block.
Timing matters. Mail while the project is visible or just finished. A card during construction can read, 'You may have seen our trucks at 218 Meadowlark. Here's what we're building.' A card within a week of completion can invite neighbors to see the result.
Build the habit into your process. Add 'log the address' to the project kickoff checklist so every job triggers a mailing. Over a year of 20 projects, that is 20 targeted mailings to the homes most likely to say yes.
Keep a simple record. Note which projects triggered mailings, how many neighbors scanned, and which booked a design consult. After a dozen projects you will see which neighborhoods respond best, and you can widen the radius or sharpen the offer where interest is strongest.
20×+return on a year of Spur Team if neighbor mail books two projects
One finished kitchen can seed three more consults.
- Spur Team: $49/mo billed annually = $588/yr
- 20 projects × 80 neighbor cards at $0.94 = $1,504
- 2 extra projects (~$15,000 each) ≈ $30,000
Example math. Neighbor response varies by block and project photo. Run your own numbers →
One tool, not four
Spur vs. the usual referral approach
What you needThe usual waySpur
Mailed to the street automaticallyHope neighbors saw the dumpster✓ Built in
Card cites the finished projectGeneric remodel flyer✓ Built in
Same-era homes targetedWhole zip codes✓ Built in
Scans tied to each projectNo tracking✓ Built in
Triggered by every projectDone when remembered✓ Built in
Neighbor Marketing by the numbers
Why same-street proof converts
Same era
homes on one street often share layouts and finishes
Local
recommendations carry weight in remodeling decisions
20×+
return on a year of Spur Team if neighbor mail books two projects
FAQ
Kitchen and bath neighbor marketing questions
How far from a project should I mail?
Start with a quarter mile, filtered to owner-occupied homes built within a few years of the finished house.
Do I need the homeowner's permission?
Ask first and use only the street. Don't name or identify the customer without clear consent.
When should the card go out?
During construction or within a week of completion, while the project is fresh.
What offer works for neighbors?
A homeowner-hosted walk-through or a free neighbor design consult this month, with honest dates.
What does Spur cost for neighbor marketing?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, and lower postcard pricing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Every project on the block is a showroom.
Mail the neighbors around each remodel and let the proof do the selling. Free to start.
Mail the neighbors — freeFree forever plan · No card · 20 property searches a month
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