If an owner owes close to what the home is worth, an as-is offer doesn't cover the loan. The conversation ends there.
Investor play · High-equity homeowners
High-equity homeowner leads: sellers who can say yes to your number.
A seller with little equity can't accept an as-is offer even if they want to. High-equity owners can. Spur finds homeowners with substantial equity and long ownership, stacks a second motivation signal, and mails a personal letter about their home.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Joan Fields1123 Allston StHouston, TX 77008Scan for your as-is offer
Joan F. scanned your postcard · 15 min ago
AI-written for this owner · Mailed in 2 days
50%+equity and free-and-clear filters
Long-heldownership to find likely movers
Stackedwith absentee, age of home, or vacancy
The problem
Equity decides whether a deal is possible.
Plenty of high-equity owners love their home and won't move. You need a second signal.
Owners with no mortgage can also offer seller financing, but few investors target them directly.
How it works
From list to mailbox in one workflow.
Five steps from equity filter to accepted offer.
app.usespur.com
See it in Spur
A high-equity list in Spur
Sample long-held homes with substantial equity. Names are partly masked.
Houston, TXEquity 60%+Owned 15+ yrsSingle-family
- Joan F.1123 Allston StOwner-occupied100% equity29 yrs
- David & Mei L.1416 Harvard StOwner-occupied85% equity21 yrs
- Carl B.905 Arlington StAbsentee · Austin, TX64% equityRental
- Hector & Ruth A.640 Columbia StOwner-occupiedFree and clear
- Walter P.315 W 22nd StOwner-occupied91% equityBuilt 1938
AI draft for Joan F. · 1123 Allston St
Hi Joan,
I'm a local home buyer in the Heights. You've owned your home on Allston Street for nearly 30 years, and I wanted to reach out in case you've thought about a move.
Selling the traditional way usually means repairs, updates, staging, and months of showings. If you'd rather skip all of that, I can make a fair as-is offer, cover closing costs, and let you choose the closing date, with time to move out after.
Scan the code if you'd like to see a number. There's no obligation, and I'm happy to answer questions either way.
Ana Reyes · (713) 555-0119
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to use high-equity lists without wasting mail
Equity is what makes an off-market deal possible. A seller can only accept an as-is or below-retail price if the sale still pays off their loan and leaves them with meaningful cash. That's why experienced investors filter for equity first: it removes owners who couldn't say yes even if they wanted to.
Equity by itself doesn't mean someone wants to sell, though. Long-time owners with high equity are often happy where they are. Stack a second signal: absentee ownership, an older or dated home, a large home for likely downsizers, vacancy, or estate ownership. Each one adds a reason to move.
Free-and-clear owners deserve their own campaign. With no mortgage, they can sell on terms, receiving monthly payments instead of a lump sum, which many retirees and long-time landlords find appealing. That opens deals that wouldn't work with a cash offer alone.
Keep letters about the home and the owner's convenience, not their finances. Equity data is estimated from public records, so avoid quoting it, and never imply you know their financial situation.
25×return on a year of Spur Team from one $15,000 deal
Better lists, better math.
- Spur Team: $588/yr billed annually
- 400 stacked high-equity owners × 2 postcards = 800 at $1.09 = $872
- One $15,000 deal = 25× your subscription
Example math. Equity values are estimates from public records. Run your own numbers →
One tool, not four
Spur vs. the usual high-equity workflow
What you needThe usual waySpur
Equity and free-and-clear filtersData subscription✓ Built in
Stacking a second signalManual cross-referencing✓ Built in
Owner contact detailsSeparate skip tracing✓ Built in
Seller-finance follow-upNot done✓ Built in
Scan alertsNot available✓ Built in
FAQ
High-equity lead questions
What is a high-equity homeowner?
An owner whose home is worth much more than what they owe, often 50% or more equity, or no mortgage at all. Equity is estimated from public records.
Why target high-equity owners?
They can accept an as-is price and still walk away with cash, so a deal is actually possible. Low-equity owners often can't.
What is a free-and-clear property?
A property with no recorded mortgage. Free-and-clear owners can sell with seller financing, which opens creative deals.
Should I mention their equity in the letter?
No. Equity is an estimate, and mentioning finances feels intrusive. Focus on the home and the convenience of an as-is sale.
What should I stack with equity?
Absentee ownership, long ownership, an older or larger home, vacancy, or estate ownership.
Keep exploring
Related plays and guides
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