The holiday card lands in mid-December, when the schedule is full and homeowners have already booked someone.
Cleaning play · Seasonal campaigns
Seasonal cleaning campaigns that book the deep cleans before the rush.
Cleaning demand has seasons: spring deep cleans, back-to-school resets, and the weeks before the holidays when everyone is hosting. Spur lets you plan the year once, mails each campaign to the homes most likely to book, and times it so your calendar fills before competitors start advertising.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Erin Doyle618 Whitfield AveNaperville, IL 60540Scan to pick your pre-holiday date
Erin D. scanned your holiday clean card · 21 min ago
AI-written for this owner · Mailed in 2 days
4 campaignsspring, summer move season, back-to-school, holidays
3–4 wksbefore each peak, so you book first
Book-by datesthat give homeowners a reason to act
The problem
Most cleaning companies advertise deep cleans when they're already booked solid.
January and late summer leave crews with open hours, and nobody planned a campaign to fill them.
"Deep cleaning available" doesn't speak to what a homeowner needs this month. A seasonal reason does.
How it works
From list to mailbox in one workflow.
Five steps from a blank calendar to a year of deep-clean campaigns.
app.usespur.com
See it in Spur
A pre-holiday list in Spur
Sample Naperville, IL homes ahead of holiday hosting season. Names are partly masked.
Zips 60540 + 60563Single-familyOwner-occupied4+ bedsValue $550K+Exclude plan clients
- Erin D.618 Whitfield Ave3,200 sq ft · 4 bedsHoliday cleanGuest suite
- Raj & Meena K.1542 Fairway Dr3,600 sq ft · 5 bedsHoliday cleanOwned 11 yrs
- Tom B.407 Brookdale Dr2,900 sq ft · 4 bedsHoliday cleanPast one-time client
- Sandra L.2210 Kendridge Ln3,100 sq ft · 4 bedsHoliday cleanOwned 22 yrs
- Will & Joy H.935 Tuthill Rd3,400 sq ft · 5 bedsHoliday cleanFinished basement
AI draft for Erin D. · 618 Whitfield Ave
HOSTING ON WHITFIELD AVENUE THIS YEAR? WE'LL GET THE HOUSE READY.
Hi Erin, the weeks before Thanksgiving and the holidays are when everyone wants their house guest-ready at the same time. Our November calendar fills up early.
Our pre-holiday deep clean covers the guest bathrooms, the kitchen inside and out, including the oven and fridge, baseboards, light fixtures, and a guest room reset with fresh sheets. We can come back the week after for the cleanup, too.
Book by November 10 to get the week you want. Scan the code to pick a date.
Kindred Clean · (630) 555-0187
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to build a seasonal marketing calendar for a cleaning company
Cleaning demand is steady for recurring clients, but deep cleans and one-time jobs follow the calendar. Homeowners want a reset when the seasons change, when kids go back to school, and before they host. Mailing three to four weeks ahead of each moment puts your offer in front of them before they start calling around.
Spring is the classic deep-clean season. Mail in March with an offer that covers windows inside, baseboards, ceiling fans, blinds, and inside appliances. It's also a natural time to mention indoor air. The EPA says indoor levels of some pollutants can be two to five times higher than outdoors, and dust that has built up over winter is part of it.
Late spring and summer is moving season, when most home sales close. Mail move-in and move-out offers to recent sales and owners who just moved out in May. In August, mail family homes a back-to-school reset clean for the week school starts, when parents finally have a free morning.
Pre-holiday is the busiest stretch of the year. Mail in late October with a book-by date in early November. Hosting families want guest bathrooms, kitchens, and guest rooms ready, and many will book a cleanup after the holiday too. Offer both in one booking.
Fill the slow weeks on purpose. January after the holidays and late summer are quieter for many cleaning companies. A New Year reset offer mailed in late December, or a mid-summer promotion for move-in cleans, keeps crews busy.
Every seasonal deep clean is a chance to win a recurring client. Seasonal offers bring in households that wouldn't commit to a plan up front. After the clean, follow up with the bi-weekly price and the day your team is on their street, and track how many seasonal clients convert. Those numbers tell you which season's offer deserves more mail next year.
9×return on a full year of mail and software from 60 deep cleans and 6 new plans
Four seasons of deep cleans, plus the plans they turn into.
- Spur Team: $588/yr, plus 4 campaigns × 500 homes × 2 touches = 4,000 postcards × $0.94 = $3,760
- 60 seasonal deep cleans × $275 = $16,500, plus 6 new bi-weekly plans × 26 × $150 = $23,400
- Total: $39,900 from $4,348 in software and postage
Example math. Prices, response, and retention vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual seasonal cleaning promotion
What you needThe usual waySpur
A year of campaigns planned at onceAds placed when the schedule is thin✓ Built in
Mailed 3–4 weeks before each peakMailed mid-rush✓ Built in
Offer tied to the season"Deep cleaning available"✓ Built in
Reminder before the book-by dateNo follow-up✓ Built in
Seasonal clients offered a planOne-time jobs that end there✓ Built in
Seasonal Campaigns by the numbers
Why seasonal deep cleans are worth planning for
2–5×
higher indoor levels of some pollutants compared with outdoors, which is a good reason for a spring reset
Dust mites
are among the most common indoor allergy and asthma triggers, and they live in bedding, carpets, and upholstery
9×
return on a full year of mail and software from 60 deep cleans and 6 new plans
FAQ
Seasonal cleaning marketing questions
When should cleaning companies run spring cleaning promotions?
Mail in March, three to four weeks before homeowners start spring cleaning, with a book-by date in April.
What's the busiest season for house cleaning companies?
The weeks before Thanksgiving and the winter holidays, when families want their homes ready for guests. Spring and moving season in late spring and summer are close behind.
How do I fill slow months in a cleaning business?
Plan offers for the quieter weeks, such as a New Year reset in January and back-to-school or move-in cleans in late summer, and mail them a few weeks ahead.
What should a holiday cleaning offer include?
Guest bathrooms, the kitchen inside and out, baseboards and fixtures, and a guest room reset, with an optional post-holiday cleanup and a book-by date.
How do I turn seasonal deep cleans into recurring clients?
Follow up after every seasonal clean with a plan offer: the recurring price and the day your team is already on their street.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Book the deep cleans before the rush.
Plan spring, back-to-school, and holiday campaigns once, and let Spur mail each one on time. Free to start.
Plan my seasonal cleaning mail — freeFree forever plan · No card · 20 property searches a month
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