Most plumbing calls are urgent. Once the clog is cleared or the leak is fixed, the homeowner has no reason to remember your name.
Plumbing play · Maintenance plans
Plumbing maintenance plan marketing that turns emergency calls into members.
Most plumbing customers call once, in an emergency, and never again. A maintenance plan changes that: an annual inspection, a water heater flush, priority service, and a discount when something breaks. Spur finds the customers and nearby homeowners most likely to join, writes the offer for each, and keeps renewals going.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Steve Larsen2847 E Kenwood DrSalt Lake City, UT 84109Scan to join the plan
Steve L. joined the Plumbing Protection Plan · 3 hrs ago
AI-written for this owner · Mailed in 2 days
Annual visitwith a water heater flush and leak check
No trip feeand priority scheduling for members
Renewal mailsent before every plan expires
The problem
Plumbing customers call in an emergency, then forget you.
Sediment-filled water heaters, failing supply lines, and stuck shutoffs cause expensive damage that a yearly check would catch.
If the plumber doesn't mention the plan during a busy emergency call, the customer never hears about it.
How it works
From list to mailbox in one workflow.
Five steps from a one-time call to a plan member.
app.usespur.com
See it in Spur
A plumbing plan list in Spur
Sample past customers plus nearby look-alike homes in Salt Lake City. Names are partly masked.
Your customer listNot a plan memberLast job 3–24 mo+ Neighbors within 0.5 miBuilt 1960–2010
- Steve L.2847 E Kenwood DrMain line cleared · MarchPast customerBuilt 1968
- Diane & Raj K.3015 E Bonneview DrWater heater install · 14 mo agoPast customerBuilt 1974
- Callie M.2861 E Kenwood DrSame street as a customerLook-alikeBuilt 1968
- Doug P.2490 E Evergreen AveLeak repair · 9 mo agoPast customerBuilt 1985
- Yuki T.3022 E Bonneview DrSame street as a customerLook-alikeBuilt 1975
AI draft for Steve L. · 2847 E Kenwood Dr
ONE VISIT A YEAR, AND YOU SKIP THE LINE.
Hi Steve, we cleared your main line in March. Your home was built in 1968, and at that age a yearly look at the water heater, supply lines, and drains prevents a lot of emergencies.
The Plumbing Protection Plan is $14 a month. You get an annual whole-home inspection, a water heater flush (important with Salt Lake's hard water), priority scheduling, no trip fees, and 15% off repairs.
Scan the code to join, or call and we'll set it up over the phone.
Wasatch Plumbing · (801) 555-0161
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to grow plumbing maintenance plans with direct mail
Plumbing is mostly an emergency business. Customers call when something is leaking or clogged, and once it's fixed they have no reason to think about you again. A maintenance plan turns those one-time emergencies into an ongoing relationship: a predictable annual visit, a reason to call you first, and recurring revenue that smooths out slow weeks. Buyers of plumbing businesses also look at plan count and renewal rates when valuing a company.
There's a real case for prevention. EPA WaterSense estimates that about 10% of homes have leaks wasting 90 gallons or more a day. Water heaters fill with sediment, especially in hard-water areas, which reduces efficiency and shortens their life. Shutoff valves seize after years of disuse. A yearly visit that flushes the water heater, checks supply lines and shutoffs, and looks for leaks prevents expensive damage.
Use two lists. Start with past customers who aren't members, especially those with a job in the last 3 to 24 months. They already trust you. Then add look-alike homes on the same streets with similar build years and values.
Keep the offer clear. Say what members get (annual inspection, water heater flush, priority scheduling, no trip fees, a repair discount), what it costs per month, and how to cancel. Mention their last job or home age so the card feels personal.
Protect renewals. Mail a renewal card 30 days before each plan expires that recaps what you did that year. Members who see the value renew. Track sign-ups and renewals by campaign to learn which messages grow the plan.
Plans also make scheduling easier. Annual visits can be spread across the slow weeks of the year, so members get a convenient time and your plumbers stay busy when emergency calls are light. Many shops find the inspection visits themselves turn up enough repair work, from failing shutoffs to aging water heaters, to make the plan profitable before the membership fee is counted.
14×return on a year of Spur Team from 50 members at $168/yr
Fifty members is recurring revenue every year.
- Spur Team: $588/yr, plus 1,500 plan-offer postcards at $0.94 = $1,410
- 50 members × $168/yr = $8,400 in recurring revenue, before repairs and replacements
- First-year plan revenue alone = 14× your subscription, and it renews
Example math. Plan price, sign-up rate, and renewal rate vary. Run your own numbers →
One tool, not four
Spur vs. the usual way to sell plumbing plans
What you needThe usual waySpur
Non-member customer listExport from your FSM and a spreadsheet✓ Built in
Look-alike homes nearbyNot available✓ Built in
Plan offer per customerOne generic flyer✓ Built in
Renewal remindersManual calls, often missed✓ Built in
Sign-ups by campaignNo tracking✓ Built in
Maintenance Plans by the numbers
Why a yearly plumbing visit pays off
1 in 10
homes have leaks that waste 90 gallons or more per day
10–15 yrs
typical service life of a storage water heater, shorter without maintenance
14×
return on a year of Spur Team from 50 members at $168/yr
FAQ
Plumbing maintenance plan questions
What should a plumbing maintenance plan include?
Usually an annual whole-home inspection, a water heater flush, a leak check, priority scheduling, no trip fees, and a repair discount. State the monthly price and how to cancel.
How do I sell more plumbing maintenance plans?
Mail past customers who aren't members, plus look-alike homes on the same streets, with a clear offer and a QR code to sign up. Then send renewal reminders before plans expire.
How much do plumbing maintenance plans cost?
Many plumbers charge between $10 and $25 a month. Price it to cover the annual visit and flush with a margin, and test two price points by mail.
Can I upload my plumbing customer list?
Yes. Export a CSV from ServiceTitan, Housecall Pro, Jobber, or a spreadsheet. Leave current members out, then search the same streets for look-alike homes.
How do I reduce plumbing plan cancellations?
Recap the value. A renewal card that lists the inspection, flush, and any problems caught keeps members renewing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn emergency calls into members.
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