Homeowners don't think about freezing pipes until one bursts. Then they call whoever answers at 6 a.m., and the damage is already done.
Plumbing play · Seasonal campaigns
Plumbing seasonal campaigns that land before the first hard freeze.
Plumbing has its own seasons: frozen and burst pipes in winter, sump pumps and leaks in spring, and water heaters that fail when incoming water turns cold. Spur builds your list once, writes a card for each season, and mails it on schedule every year, so homeowners book prevention before the season turns into an emergency.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Karen Schultz2716 N 68th StWauwatosa, WI 53213Scan to book before November
Karen S. booked a freeze-prep visit · 33 min ago
AI-written for this owner · Mailed in 2 days
3 seasonsfreeze prep, spring leaks, fall water heaters
4–6 wksbefore each season is when mail lands
Auto-repeatevery year without rebuilding
The problem
Plumbing marketing usually waits for the emergency.
Cold snaps swamp the phones while mild weeks leave trucks idle. Planned prevention visits fill the gaps.
A new list and new card every season is easy to put off when the office is busy.
How it works
From list to mailbox in one workflow.
Five steps to set the plumbing calendar once and let it run.
app.usespur.com
See it in Spur
A freeze-prep list in Spur
Sample older homes in Wauwatosa for the fall freeze-prep campaign. Names are partly masked.
Zip 53213Single-familyOwner-occupiedBuilt before 1970Not a plan memberMail Oct 1
- Karen S.2716 N 68th St1,640 sq ft · built 1928BasementOwned 19 yrs
- Phil & Dana K.2433 N 72nd St1,920 sq ft · built 1936Owned 24 yrs
- Elena R.6810 W Wright St1,480 sq ft · built 1949Crawlspace likely
- Mark T.2318 N 74th St2,110 sq ft · built 1931Owned 30 yrs
- Sue L.7012 W Center St1,560 sq ft · built 1952Owned 12 yrs
AI draft for Karen S. · 2716 N 68th St
BEFORE THE FIRST HARD FREEZE ON N 68TH ST.
Hi Karen, homes on your block were built in the late 1920s, and many still have water lines running along outside walls, in unheated corners of the basement, or to outdoor spigots that never got frost-free valves.
Our $79 freeze-prep visit insulates exposed pipes, shuts off and drains outdoor spigots, checks your sump pump, and shows you where your main shutoff is, in case you ever need it at 2 a.m.
Scan the code to book an October visit, before the first deep cold.
Lakeside Plumbing · WI MP #221984 · (414) 555-0137
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to plan a plumbing marketing calendar around the seasons
Plumbing emergencies follow the weather. In cold climates, the first deep freeze brings frozen and burst pipes. The Insurance Information Institute reports that water damage and freezing is among the most common and costly categories of homeowners insurance claims. Pipes in unheated spaces are at risk when outdoor temperatures drop into the low 20s, according to research widely cited from the University of Illinois Building Research Council. A burst pipe can release a lot of water quickly, and the damage is usually far more expensive than the repair.
That makes prevention easy to sell when it's timed right. A fall freeze-prep visit insulates exposed pipes, shuts off and drains outdoor spigots, checks crawlspace and basement lines, and shows the homeowner where the main shutoff is. Mail it four to six weeks before your usual first hard freeze, not after the first cold snap.
Spring has its own campaign. As snow melts and rains arrive, sump pumps get their hardest workout, and leaks from winter damage show up. A spring card offering a sump pump test and leak check fits naturally, especially for homes with basements.
Early fall is also water heater season. Incoming water gets colder, tanks work harder, and old units fail. A water heater check and flush offer, sent to homes 10 to 18 years old, catches tanks before they quit.
Target older homes, which are more likely to have pipes in exterior walls, crawlspaces, and unheated spaces, and exclude your plan members, who should get a reminder instead. Set every campaign to repeat each year, then review results after each season and adjust.
Keep each card short and practical. A homeowner in October doesn't need a lecture about thermodynamics, just a clear reason to book ("older homes on your block have pipes along outside walls"), a fair price, and a simple way to choose a time. Include the main shutoff tip on the card itself; it's useful even for owners who don't book, and they'll remember who told them.
8×return on three seasonal drops plus a year of Spur Team
Seasonal visits that fill quiet weeks.
- Spur Team: $588/yr, plus 3 drops × 600 homes = 1,800 postcards at $0.94 = $1,692
- 60 prevention visits at $79 = $4,740, leading to $13,500 in water heater, sump, and repipe work
- $18,240 from $2,280 of software and postage = 8×
Example math. Visit and follow-on rates vary by climate and housing stock. Run your own numbers →
One tool, not four
Spur vs. the usual seasonal plumbing routine
What you needThe usual waySpur
Seasonal listRebuilt every season✓ Built in
Card for each seasonGeneric "winter is coming" flyer✓ Built in
Mail dates set for your climateAfter the first cold snap✓ Built in
Repeats next yearStart over✓ Built in
Scan alerts and trackingWaiting for burst-pipe calls✓ Built in
Seasonal Campaigns by the numbers
Why freeze prep is worth mailing
Top claim
water damage and freezing is among the most common and costly homeowners insurance claim categories
~20°F
outdoor temperatures put pipes in unheated spaces at risk of freezing
8×
return on three seasonal drops plus a year of Spur Team
FAQ
Plumbing seasonal campaign questions
When should plumbers send freeze-prep postcards?
Four to six weeks before your usual first hard freeze. In much of the northern U.S. that means late September or early October.
What should a freeze-prep visit include?
Insulating exposed pipes, shutting off and draining outdoor spigots, checking crawlspace and basement lines, testing the sump pump, and showing the owner where the main shutoff is.
What seasonal plumbing campaigns work best?
Fall freeze prep in cold climates, spring sump pump and leak checks, and early-fall water heater checks. Each targets a different set of homes.
How do plumbers get work in slow weeks?
Book prevention visits before each season. Seasonal mail fills mild weeks with scheduled work and often leads to bigger jobs.
Can Spur repeat seasonal plumbing campaigns every year?
Yes. Set the list, cards, and mail dates once, and they repeat. You can change the offer or list before any drop.
Keep exploring
Related plays and guides
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Get there before the pipes freeze.
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