One online form reaches multiple dealers and national brands at once. You're racing call centers before you know anything about the home.
Security play · Leads without Angi
Home security leads without Angi: exclusive, from homes you picked.
Bought alarm leads are shared with several dealers and national brands, and the homeowner picks whoever calls first or quotes lowest. Spur lets you choose the homes yourself, by neighborhood, value, and situation, mails them a calm local offer, and alerts only you when they scan.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Diane Kessler10432 E Cholla StScottsdale, AZ 85259Scan to book a free assessment
Diane K. scanned your Scottsdale card · 9 min ago
AI-written for this owner · Mailed in 2 days
Exclusiveevery scan goes to you, not five dealers
You choosethe neighborhoods, values, and situations
Postageis the cost, not a fee per lead
The problem
Bought security leads are shared, and the homeowner hears from everyone.
Renters, wrong numbers, and people who wanted a $30 doorbell camera cost the same as real prospects.
Calling or texting purchased leads raises TCPA questions if the consent behind them isn't solid.
How it works
From list to mailbox in one workflow.
Five steps from bought leads to leads you own.
app.usespur.com
See it in Spur
An exclusive security lead list in Spur
Sample Scottsdale homes chosen by the dealer, not a lead vendor. Names are partly masked.
Zips 85259 + 85260Owner-occupiedValue $700K+Lot 0.25+ acreExclude customers
- Diane K.10432 E Cholla StValue $910K · 0.4 acreOwned 11 yrs
- Rob & Kara S.11019 E Mission LnValue $1.2M · 0.6 acreDetached casita
- Victor L.9820 E Gold Dust AveSold 5 weeks agoNew owner
- Nancy W.10215 E Sahuaro DrValue $840K · 0.35 acreOwned 19 yrsOlder system likely
- Jim & Lori P.11240 E Laurel LnValue $1.05M · 0.5 acreSeasonal ownerOut-of-state mail
AI draft for Diane K. · 10432 E Cholla St
A LOCAL SECURITY COMPANY IN SCOTTSDALE, NOT A CALL CENTER.
Hi Diane, if you've ever requested a security quote online, you know what happens next: calls from companies all over the country, often within minutes.
We're a Scottsdale company with our own technicians and UL-listed monitoring. We'll come out once, look at your doors, windows, and outdoor areas, and leave a written price for whatever you actually need, whether that's cameras, a monitored system, or just better locks.
Scan the code to book. No long contract, and nobody else will call you.
Desert Guard Security · AZ ROC #331257 · (480) 555-0134
Sample data for illustration. Your results depend on your market and filters.
Playbook
How security companies can get leads without Angi or lead vendors
Lead marketplaces and alarm lead vendors are built to sell the same request to several companies. In security, those companies include national brands with large call centers, so an independent dealer often loses the race before seeing the home.
Lead quality is a long-standing concern in home services. In 2023 the Federal Trade Commission finalized an order requiring HomeAdvisor to pay up to $7.2 million over allegations that it misrepresented the leads it sold to service providers. In security, there's an added question: whether the consent behind a purchased lead is strong enough to call or text it under the TCPA.
The alternative is a pipeline you own. Choose the neighborhoods your techs serve, filter to owner-occupied homes with the value and situation that match your best accounts, and mail them directly. Every response is exclusive, and the homeowner contacted you first.
Differentiate on what lead sites can't offer. Being local, having your own techs and monitoring, giving a written price after one visit, and not requiring a long contract all set an independent dealer apart from call-center sales. Put those on the card.
Compare on cost per new monitored account, and how long those accounts last, over a full quarter. Bought leads charge for every inquiry. Mail costs postage per home, and a scan tells you who's interested before you call.
Respond fast and locally. A homeowner who scans your card is comparing you to the national brand they've seen on TV. A same-day call from a local tech or office manager, who mentions their neighborhood and offers two visit times, is a better first impression than any call center can make.
Pick neighborhoods by fit, not just value. Larger lots and detached garages often mean more camera zones. Homes with seasonal or out-of-state owners need remote visibility. New construction may have prewiring but no monitoring. Filtering for the situations your company handles best brings in leads that turn into larger, longer-lasting accounts. Start with two or three neighborhoods near your techs, then expand to the ones that perform.
6×return on a year of Spur Team from one $2,800 install plus a year of monitoring
Postage, not per-lead fees.
- Spur Team: $49/mo billed annually = $588/yr
- 1,200 postcards on Team at $0.94 each = $1,128
- One $2,800 install + $45/mo for 12 months ($540) = $3,340, about 6× your subscription
Example math. Compare against what you spend on purchased leads in a typical month. Run your own numbers →
One tool, not four
Spur vs. bought security leads
What you needThe usual waySpur
Exclusive leadsShared with dealers and national brands✓ Built in
You choose the homesLeads from anywhere in coverage✓ Built in
Pay for postage, not per leadPer-lead fees, even for bad leads✓ Built in
Homeowner contacts you firstCalling leads with uncertain consent✓ Built in
Owner name and address on every scanA form with a phone number✓ Built in
Leads Without Angi by the numbers
Why dealers are building their own leads
Up to $7.2M
HomeAdvisor was ordered to pay over allegations it misrepresented the leads it sold to service providers
$500–$1,500
in statutory damages per call or text made without proper consent
6×
return on a year of Spur Team from one $2,800 install plus a year of monitoring
FAQ
Security lead generation questions
How do alarm dealers get leads without buying them?
Choose the neighborhoods you serve, filter to owner-occupied homes that match your best accounts, and mail them a calm, local offer. Every response is exclusive.
Are purchased alarm leads worth it?
They can fill gaps, but they're usually shared with several dealers and national brands, and the consent behind them may not support calling or texting.
What's the best way to get exclusive security leads?
Direct mail to homes you choose, new homeowner mail, neighbor mail after every install, and upgrades for past customers. None are shared with competitors.
How do I compare mail to bought leads?
Track cost per new monitored account and how long accounts last, for each channel over a full quarter.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Own your security leads.
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