Homeowners buy devices online, then struggle with apps that don't talk to each other and Wi-Fi that can't keep up.
For smart home and AV integrators
Smart home leads from higher-value homes and new owners.
Spur finds the homes most likely to invest in professional integration (larger, higher-value homes, new buyers, and owners whose Wi-Fi can't keep up), writes a postcard for each owner, and mails it with a QR code to your consult page.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Sarah Whitman7 Stone Gate CtBrentwood, TN 37027Scan to book a consult
Sarah W. booked a technology consult · 5 min ago
AI-written for this owner · Mailed in 2 days
4,000+ sq fthomes often outgrow consumer Wi-Fi
Matterstandard is making devices work together
2 daysfrom approval to USPS first-class
The problem
Homeowners buy smart gadgets one at a time, then wish they'd called a pro.
Most integrators grow through builders and designers. Direct homeowner demand is hard to reach.
Broad ads reach renters and small homes that won't invest in professional integration.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for smart home integrators.
app.usespur.com
Plays for Smart Home
Smart home plays you can run in Spur today
Large homes with dead zones.
4,000+ sq ftOwner-occupied
Buyers setting up technology from scratch.
Sold last 90 daysValue $900K+
Basements and bonus rooms.
BasementValue $1M+
Large window-heavy homes.
4,000+ sq ftBuilt 2000+
Owners with aging automation systems.
Built 2000–2012Value $1M+
Voice control, lighting, and monitoring.
Owners 65+Value $700K+
Remote monitoring and control.
Absentee ownerResort zips
Ongoing support for installed systems.
Your listAuto-schedule
See it in Spur
What a smart home list looks like in Spur
A sample list for one Brentwood zip: owner-occupied homes over 4,000 sq ft valued $1.2M+. Names are partly masked.
Zip 37027Owner-occupied4,000+ sq ftValue $1.2M+Single-family
- Sarah W.7 Stone Gate Ct4,600 sq ft · built 2006Owned 8 yrsBonus room
- Josh & Kim L.12 Stone Gate Ct5,200 sq ft · built 2008Bought 2 mo agoNew owner
- Andrew P.1504 Fountainhead Dr4,300 sq ft · built 2003Owned 14 yrsBasement
- Elaine & Rob M.1518 Fountainhead Dr6,100 sq ft · built 2011Owned 10 yrsPool
- Victor D.22 Holly Tree Gap4,800 sq ft · built 2001Owner 68Owned 19 yrs
AI draft for Sarah W. · 7 Stone Gate Ct
Hi Sarah,
In homes the size of yours, the most common frustration we hear isn't about any one gadget. It's that the Wi-Fi drops in the bonus room, the lights, thermostat, and doorbell each have their own app, and nothing quite works together.
We design and install whole-home systems that fix that: wired Wi-Fi access points that reach every room, lighting and shades on one simple control, and audio where you want it. We support everything locally after install, so you're never on hold with five different companies.
Scan the code on this card to see a few recent Brentwood projects and book a free consult.
Nate Harper · Lumen Home Integration · (615) 555-0191
Sample data for illustration. Your results depend on your market and filters.
Playbook
How smart home integrators reach homeowners directly
Professional smart home integration is a high-value, relationship-driven business. Many integrators grow almost entirely through builders, architects, and designers, which works well until those relationships slow down. Direct mail lets you reach homeowners who are already living with the frustrations you solve, without waiting for a referral.
Target the homes that invest. Larger, higher-value homes are the core market. They're more likely to have Wi-Fi dead zones, multiple living areas that want audio, large windows that benefit from shade control, and owners who would rather pay for a system that works than troubleshoot it themselves. Homes built in the 2000s and early 2010s may also have aging automation or AV systems that are due for replacement.
Lead with the frustration, not the gadget. Homeowners don't wake up wanting a control system. They want Wi-Fi that works in every room, one app instead of six, and a movie room that's easy to use. Copy that names those problems for a home their size is far more persuasive than a list of brands.
Interoperability is improving. The Matter standard, introduced in 2022 by major platform companies, is making devices from different brands work together more reliably. Integrators who can explain what that means for a homeowner's existing devices build credibility.
Respect privacy and support the system. Homeowners increasingly worry about cameras, microphones, and data. Explain your approach to security and privacy plainly. And offer service plans, since ongoing support is what keeps a system working and turns one project into a long-term relationship.
Timing matters for new buyers. The months right after a purchase are when owners rewire, upgrade networks, and add systems before furniture and finishes make it harder. Mailing every new buyer in your best neighborhoods each month, with a consult offer and local project photos, reaches them while walls are still easy to open and decisions are still being made.
17×+return on a year of Spur Team from one $10,000 project
One integration project pays for many years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One $10,000–$50,000 integration project, plus service plans
Example math. Your project size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual integrator marketing
What you needThe usual waySpur
Find higher-value homes and new buyersBuilder and designer referrals only✓ Built in
Owner name and mailing addressList broker✓ Built in
Problem-specific copy per homeBrand brochure✓ Built in
Print and mailMail house✓ Built in
See who viewed your portfolioNot available✓ Built in
Pipeline trackingSeparate CRM✓ Built in
Smart Home by the numbers
Why professional integration is growing
Matter
is the cross-brand smart home standard launched in 2022 to make devices work together
CEDIA
is the trade association and certification body for home technology integrators
17×+
return on a year of Spur Team from one $10,000 project
FAQ
Questions from smart home integrators
How do smart home integrators get homeowner leads?
Target larger, higher-value homes and new buyers in your best neighborhoods, lead with the frustrations they live with, and offer a free consult.
What should smart home postcards say?
Name the problem (Wi-Fi dead zones, too many apps, AV that's hard to use) for a home their size, and show local projects. Avoid leading with brand names.
How is this different from Spur for security installers?
The security page covers alarm systems and monitoring. This page is for integrators focused on networking, automation, lighting, and AV.
Should I offer service plans?
Yes. Ongoing support keeps systems working and creates recurring revenue and long-term relationships.
What does Spur cost for a smart home integrator?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
The homes that need a better system already live with the problem.
Build a higher-value homeowner list and mail your first consult offer today.
Find homeowners ready for a smart home — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo