Homeowners want a generator the day after a long outage. By then, installers have months-long waitlists.
For standby generator dealers and installers
Standby generator leads from outage-prone neighborhoods, before storm season.
Spur finds higher-value homes in the areas your customers lose power most, writes a postcard for each owner about whole-home backup, and mails it ahead of hurricane, ice, or wildfire season. After a major outage, it reaches those streets within days.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Janet Brooks1906 Sycamore DrRaleigh, NC 27612Scan to book a free sizing
Janet B. booked a generator sizing · 2 min ago
AI-written for this owner · Mailed in 2 days
Secondsfor a standby generator to restore power automatically
Pre-seasonis when installs can be scheduled without a waitlist
2 daysfrom approval to USPS first-class
The problem
Generator demand spikes after every outage, and so do waitlists.
Standby generators are a considered purchase. Homeowners need sizing, permits, and fuel explained before they commit.
Broad ads reach renters and homes on underground lines that rarely lose power.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for generator dealers & installers.
app.usespur.com
Plays for Generators
Generator plays you can run in Spur today
Coastal and Gulf homes before June.
Coastal zipsValue $400K+
Tree-lined neighborhoods with overhead lines.
Built pre-1990Mature trees
Streets hit by a major outage.
Outage zipsOwner-occupied
See the full play →Owners who can't go without power.
Owners 65+Value $400K+
Well pumps stop when the power does.
Rural zipsLot 1+ acre
Annual service for installed units.
Your listAuto-schedule
See the full play →Neighbor marketingMail the street around each install.
Radius 0.25 miOwner-occupied
See the full play →Portable-to-standby upgradesOwners tired of extension cords.
Your listValue $350K+
See the full play →Generator postcardsOutage-first cards with a QR to book a sizing.
Per-owner copyQR tracked
See the full play →Direct mail programSelling between storms, by the install.
Auto-scheduleCost per install
See the full play →New homeowner welcomeLocal outage knowledge for new buyers.
Sold last 60 daysValue $350K+
See the full play →Seasonal campaignsMail timed to your risk season.
Auto-scheduleYearly
See the full play →Leads without AngiExclusive owners and one installed price.
ExclusiveInbound first
See the full play →Past customer reactivationLapsed service, aging units, unsold sizings.
Your listNo visit 18+ mo
See the full play →See it in Spur
What a generator list looks like in Spur
A sample list for one Raleigh zip: owner-occupied homes valued $500K+ in tree-lined neighborhoods with overhead lines. Names are partly masked.
Zip 27612Owner-occupiedValue $500K+Built pre-1995Lot 0.4+ acre
- Janet B.1906 Sycamore DrBuilt 1984 · 0.6 acreMature treesOwned 18 yrs
- Ray & Ellen T.1921 Sycamore DrBuilt 1986 · 0.5 acreOwner 72Owned 29 yrs
- Chris P.5208 Lake Edge DrBuilt 1991 · 0.7 acreHome officeOwned 9 yrs
- Diana & Sam W.5215 Lake Edge DrBuilt 1989 · 0.8 acreMature treesOwned 14 yrs
- Martin L.2008 Wood Hollow LnBuilt 1979 · 0.5 acreOwner 68Owned 25 yrs
AI draft for Janet B. · 1906 Sycamore Dr
Hi Janet,
Neighborhoods like yours, with mature trees over overhead power lines, tend to lose power more often and for longer when ice or high wind comes through. Several homes on your street have told us about multi-day outages last winter.
A home standby generator connects to your natural gas or propane and switches on automatically within seconds of an outage, so the heat, refrigerator, sump pump, and Wi-Fi stay on whether you're home or not. We'll size one for your home for free, handle the permit and gas connection, and install it before ice season.
Scan the code on this card to book a free in-home sizing.
Tom Fletcher · PowerSure Generators · (919) 555-0174
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to sell standby generators before the outage
Standby generator sales follow the weather. After a long outage, demand surges, and installers can be booked out for months. The dealers who do best market before the season, when homeowners still remember the last outage and installers still have open dates.
Target outage-prone homes. Power outages are more frequent and longer in some areas than others: coastal regions in hurricane season, tree-lined neighborhoods with overhead lines in ice and wind country, rural areas at the end of long distribution lines, and wildfire regions with planned shutoffs. You and your customers know where those areas are. Combine location with home value and owner occupancy to focus on homeowners who can afford a whole-home system.
Explain the system. Standby generators run on natural gas or propane, connect through an automatic transfer switch, and start themselves within seconds of an outage. Homeowners have questions about sizing, fuel, noise, placement, and permits. A free in-home sizing that answers all of them is the right offer, and it qualifies the lead.
Some audiences need power more than others. Owners who work from home, older owners and those relying on powered medical equipment, homes with sump pumps, and rural homes whose well pumps stop when power fails all have specific reasons to invest. Keep copy respectful and factual. Many local codes set placement and setback requirements, so mention that you handle permits.
Build recurring revenue. Generators need regular maintenance, and service plans keep units ready and customers loyal. After every install, mail the surrounding street. Neighbors share the same outages and often call within weeks.
Make financing and timing clear. A standby generator is a significant purchase, and many homeowners want to know about monthly payment options and realistic install timelines before they commit. Mentioning both on your card, along with the fact that you install before the season starts, removes two of the biggest reasons people put the decision off.
17×+return on a year of Spur Team from one $10,000 install
One standby install pays for many years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- One $10,000–$20,000 installed standby generator = 17–34× your annual subscription
Example math. Your pricing and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual generator marketing
What you needThe usual waySpur
Target outage-prone neighborhoodsBroad ads after storms✓ Built in
Owner name and mailing addressList broker✓ Built in
Home-specific copyGeneric brand flyer✓ Built in
Pre-season schedulingManual campaigns✓ Built in
Know who's interestedNot available✓ Built in
Maintenance remindersManual list✓ Built in
Generators by the numbers
Why backup power is in demand
~5.5 hrs
of power interruptions the average U.S. electricity customer experienced in 2022, including major events
Seconds
for a standby generator with an automatic transfer switch to restore power
17×+
return on a year of Spur Team from one $10,000 install
FAQ
Questions from generator dealers & installers
How do generator dealers get more leads?
Target higher-value homes in outage-prone areas, mail before storm and ice season, and offer a free in-home sizing that answers questions about fuel, placement, and permits.
When should I mail generator postcards?
Before the season: spring for hurricane areas, late summer for ice and winter storm areas. After a major outage, reach affected streets within days.
How is this different from Spur for electricians?
The electrical page covers panels, EV chargers, and general electrical work. This page is for businesses focused on standby generators: sizing, installation, and maintenance plans.
Should I sell maintenance plans?
Yes. Standby generators need regular service to be ready when needed, and maintenance plans create recurring revenue and loyal customers.
What does Spur cost for a generator dealer?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
The next outage is on the calendar. Your installs should be too.
Build an outage-prone homeowner list and mail your pre-season generator campaign today.
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