New EV owners get referred to national install networks, not local installers.
For home EV charger installation companies
Home EV charger installation leads from the neighborhoods buying EVs.
Spur finds higher-value homes with garages in the neighborhoods where EV ownership is growing, writes a postcard for each owner about Level 2 home charging, and mails it with a QR code to your quote form. You hear from owners right after the EV arrives, or right before.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Daniel Okafor1420 Larkspur LnBellevue, WA 98004Scan for a 24-hour quote
Daniel O. uploaded a panel photo for a quote · 4 min ago
AI-written for this owner · Mailed in 2 days
240VLevel 2 charging adds range many times faster than a wall outlet
Panel capacitydecides how simple an install is
2 daysfrom approval to USPS first-class
The problem
EV owners need a charger fast, and they don't know who to call.
Homeowners don't know if their panel can handle a charger, and uncertainty delays the decision.
Broad ads reach apartment renters and homes without garages who can't install a charger.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for EV charger installers.
app.usespur.com
Plays for EV Chargers
EV charger plays you can run in Spur today
Higher-value homes with garages.
Value $600K+Attached garage
Older homes that need more capacity.
Built pre-1990Value $500K+
See the full play →New homeownersBuyers setting up their garage.
Sold last 90 daysAttached garage
See the full play →Two-EV householdsLoad management for two chargers.
3-car garageValue $800K+
See the full play →Pair charging with existing solar.
Your partner listOwner-occupied
Boards and managers planning shared charging.
HOA communitiesMgmt company
See the full play →Neighbor marketingMail the street around each install.
Radius 0.25 miAttached garage
See the full play →Upgrade to smart chargersOwners on basic chargers or wall outlets.
Your listInstalled 3+ yrs
See the full play →EV charger postcardsLevel 1 vs. Level 2, with a panel photo QR.
Per-owner copyQR tracked
See the full play →Direct mail programSmall, steady mail across four lists.
MonthlyCost per job
See the full play →Seasonal campaignsWinter range, road trips, year-end buying.
Auto-scheduleYearly
See the full play →Leads without AngiNo per-lead fee on a modest ticket.
ExclusiveInbound first
See the full play →See it in Spur
What an EV charger list looks like in Spur
A sample list for one Bellevue zip: owner-occupied homes valued $1M+ with attached garages. Names are partly masked.
Zip 98004Owner-occupiedValue $1M+Attached garageSingle-family
- Daniel O.1420 Larkspur LnBuilt 1988 · 2-car garageOwned 7 yrsPanel check
- Ming & Ari S.1436 Larkspur LnBuilt 2004 · 3-car garageOwned 12 yrsTwo EVs likely
- Rebecca H.9010 NE 14th StBuilt 1979 · 2-car garageBought 1 mo agoNew owner
- Ken & Laura P.9025 NE 14th StBuilt 1995 · 2-car garageOwned 15 yrsSolar
- Ravi M.1502 Larkspur LnBuilt 2010 · 3-car garageOwned 9 yrs200A likely
AI draft for Daniel O. · 1420 Larkspur Ln
Hi Daniel,
A lot of homes on Larkspur Lane have added an EV in the last couple of years, and the most common question we hear is whether a late-1980s panel can handle a home charger.
Often it can, sometimes with a load management device instead of a full panel upgrade. A Level 2 charger on a dedicated 240-volt circuit adds a full night's range in a few hours, compared with days on a standard outlet.
Scan the code on this card and send us a photo of your electrical panel. We'll quote your install within 24 hours, including the permit and inspection.
Alicia Tran · VoltWay Home Charging · (425) 555-0139
Sample data for illustration. Your results depend on your market and filters.
Playbook
How EV charger installers find homeowners before they search
Home charging is where most EV owners do most of their charging, and a Level 2 charger is usually one of the first things a new EV owner wants. The challenge for local installers is reaching those owners before a dealership or automaker refers them to a national install network, and making the decision easy when panel capacity is uncertain.
Target likely EV households. EV adoption is concentrated in higher-income neighborhoods and in regions with strong adoption, and charger installs require a place to charge, usually an attached garage or driveway. Filter owner-occupied homes by value, garage, and zip in your strongest markets. New buyers are a good audience too, since they're setting up their garage and often plan a charger as part of the move.
Make the panel question easy. A Level 2 charger typically needs a dedicated 240-volt circuit, often 40 to 60 amps, and older homes with 100-amp service may need a panel upgrade or a load management device. Letting homeowners upload a photo of their panel for a fast quote removes the biggest source of hesitation. Mention that you pull the permit and arrange the inspection.
Be careful with incentives. Federal, state, and utility incentives for home chargers have changed over the years and vary by location. Check what's currently available in your market before you mention any rebate or credit, and never imply one that doesn't apply.
Look ahead. Two-EV households need load management or larger service, solar owners want to charge from their panels, and HOAs and condo boards are planning shared charging. Each is a separate campaign. And mail the street around every install, since neighbors often buy EVs within months of each other.
Speed wins. New EV owners want to charge at home right away, and they often get quotes from two or three installers in the same week. A fast, photo-based quote, a clear install date, and a single price that includes the permit make your offer easy to accept, and they're exactly what national networks often struggle to deliver locally.
1 installwith a panel upgrade covers a full year of Spur Team
A handful of installs covers your year of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One $1,200–$2,500 charger install, more with a panel upgrade
Example math. Your pricing and job mix will vary. Run your own numbers →
One tool, not four
Spur vs. the usual EV charger lead stack
What you needThe usual waySpur
Find likely EV householdsNational install network referrals✓ Built in
Owner name and mailing addressList broker✓ Built in
Home-specific copyGeneric flyer✓ Built in
Photo-based quote formSite visit for every lead✓ Built in
Know who's interestedNot available✓ Built in
Monthly new-buyer mailManual list pulls✓ Built in
EV Chargers by the numbers
Why home charging is the core of EV ownership
80%+
of EV charging is done at home
240V
Level 2 home chargers charge several times faster than a standard 120V outlet
1 install
with a panel upgrade covers a full year of Spur Team
FAQ
Questions from EV charger installers
How do EV charger installers get leads?
Target higher-value, owner-occupied homes with garages in EV-heavy neighborhoods, offer a photo-based panel quote, and mail new buyers in those areas every month.
Can Spur tell which homes have an EV?
No. Vehicle ownership isn't in property records. Home value, garage, and neighborhood are good proxies for where EV ownership is high.
Do homes need a panel upgrade for a Level 2 charger?
Not always. Many homes can add a dedicated 240-volt circuit, sometimes with a load management device. Older homes with 100-amp service are the most likely to need an upgrade.
How is this different from Spur for electricians?
The electrical page covers general electrical work. This page is for businesses focused on home EV charging: chargers, load management, and EV-related panel work.
What does Spur cost for an EV charger installer?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, QR codes, and lower postcard pricing.
Keep exploring
Related trades and guides
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The next EV on your street needs a charger. Be the first installer they hear from.
Build an EV-neighborhood list and mail your first charger postcard today.
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