Owners don't know if their home can handle a charger, so they put off asking.
EV charger play · Postcards
EV charger postcards that get a panel photo, not just a phone number.
Owners hesitate because they don't know if their panel can handle a charger. Spur writes a card for each home with a garage in your EV-heavy zips and sends a QR code to a photo-based quote, so the biggest question gets answered in a single step.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Marcus Yee5140 Fair Oaks BlvdCarmichael, CA 95608Scan to send your panel photo
Marcus Y. uploaded a panel photo · 3 min ago
AI-written for this owner · Mailed in 2 days
~25 mi/hrof range from Level 2, compared with ~5 mi/hr from a wall outlet
1 photoof the panel is enough to start a quote
2 daysfrom approval to USPS first-class
The problem
Most EV charger marketing misses the real reason owners wait.
'Call for a quote' sounds like a sales visit, and most owners don't want one.
Broad ads reach renters and homes without a place to park and plug in.
How it works
From list to mailbox in one workflow.
Five steps from a list of garages to panel photos in your inbox.
app.usespur.com
See it in Spur
An EV charger postcard list
A sample Sacramento-area list of higher-value homes with attached garages. Names are partly masked.
Zip 95608Owner-occupiedValue $600K+Attached garageSingle-family
- Marcus Y.5140 Fair Oaks BlvdBuilt 1986 · 2-car garageOwned 9 yrsPanel check
- Julie & Tom A.5162 Fair Oaks BlvdBuilt 1999 · 3-car garageOwned 12 yrsSolar
- Nikhil B.3320 Mills Park DrBuilt 2006 · 2-car garageOwned 5 yrs200A likely
- Sandra C.3336 Mills Park DrBuilt 1978 · 2-car garageOwned 21 yrsPanel check
- Leo & Dee R.2911 Winding WayBuilt 1994 · 3-car garageOwned 8 yrsTwo EVs possible
AI draft for Marcus Y. · 5140 Fair Oaks Blvd
Hi Marcus,
If you've got an EV, or you're thinking about one, charging at home will likely be most of your charging. A standard wall outlet adds only about 5 miles of range an hour, while a Level 2 charger adds about 25. That's the difference between topping up overnight and falling behind.
The most common question we hear is whether a 1980s panel can handle it. Often it can, sometimes with a load management device instead of a full upgrade. Send us a photo of your panel, and we'll give you one written price within 24 hours, including the permit.
Scan the code on this card to send your photo. No home visit is needed to get a quote.
Teresa Ngo · Bright Current Charging · (916) 555-0112
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes an EV charger postcard work
A home charger is a fairly simple job, and that's a problem for marketing. Owners assume they can find someone whenever they want, and they don't think about it until the car is coming or the wall outlet starts to feel too slow. A good card works with that reality. It gives the owner a quick number to compare, removes the fear about the panel, and makes the first step something they can do from the couch.
Use real numbers. The Department of Energy puts Level 1 charging at around 5 miles of range per hour and Level 2 at around 25, though actual speed varies by vehicle and equipment. That gap explains the product in a single sentence. Avoid claims about savings against gasoline on a postcard, since those depend on local rates and driving.
Make the panel the offer. The biggest barrier is uncertainty about electrical capacity, and owners imagine an expensive panel replacement. Asking for a panel photo removes the pressure of a home visit and gives you what you need for an early scope. If the photo raises questions, you can follow up. Mentioning that load management can sometimes avoid a full upgrade is both true and reassuring.
Be clear about what's included. Quote the circuit, the breaker, the permit, and the inspection. Say whether the charger itself is included or whether the owner will buy their own, since many already have one or get one with the car. A single, all-in number stands out from the vague pricing that makes owners hesitate.
Get the incentive language right. The federal 30C credit for home charging equipment ended for property placed in service after June 30, 2026, and the federal credit for buying new EVs ended earlier, for vehicles acquired after September 30, 2025. Any card still mentioning them is out of date. Some utilities and states offer rebates or special EV rates, so check what applies to your market and only cite what you've confirmed.
Target with honest proxies. Property records don't show who owns an EV, so use home value, garage, and zip as stand-ins, and mention 'if you have an EV or are thinking about one' in the copy. Your scan data will quickly show you which streets respond. Mail a second card to non-scanners with a different headline, as owners often need to see an offer more than once before acting.
3×return on a year of Spur Team and postcards from two $1,500 installs
A few installs a year covers the program.
- Spur Team: $49/mo billed annually = $588/yr
- 400 postcards on Team at $0.94 each = $376
- Two $1,500 installs cover both, and panel work raises the ticket
Example math. Your job mix and pricing will vary. Run your own numbers →
One tool, not four
Spur vs. the usual EV charger flyer
What you needThe usual waySpur
Homes with garages in your strongest zipsEvery address on a route✓ Built in
Copy that explains Level 1 and Level 2'We install chargers!'✓ Built in
A QR code to your panel photo formA phone number and a sales visit✓ Built in
Current, confirmed incentive languageExpired tax credit claims✓ Built in
Scans that show who's interestedNo signal at all✓ Built in
Postcards by the numbers
Numbers worth printing on an EV card
~25 mi/hr
of range from Level 2 charging, compared with ~5 mi/hr from Level 1
June 30, 2026
was the last day a home charger could be placed in service for the federal 30C credit
3×
return on a year of Spur Team and postcards from two $1,500 installs
FAQ
EV charger postcard questions
What should an EV charger postcard say?
Compare the range per hour from a wall outlet and a Level 2 charger, address the panel question, and offer a quick quote from a panel photo.
How do I find homes with EVs?
Property records don't show vehicles. Use value, garage, and zip as proxies, and word the copy for owners who have an EV or are considering one.
Can I still mention the federal tax credit?
No. The 30C credit ended for property placed in service after June 30, 2026. Check for utility and state programs instead, and only cite what you've confirmed.
Do I have to visit the home to give a quote?
Often not for the first quote. A panel photo can give you an early scope. Confirm details on site before the work begins.
How do I know who's interested?
Each card has its own QR code. When an owner scans, Spur alerts you with the name and address.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Turn the panel question into your first conversation.
Build a list of homes with garages and mail your first EV charger postcard today. Free to start.
Create my EV charger postcard — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo