A sign tells neighbors the home has a system. It doesn't tell them what was installed or how to book.
Security play · Neighbor marketing
Neighbor marketing for security installers, without the fear.
When one home on a street adds cameras or a new system, neighbors notice and start asking questions. Spur pulls the homes around each install, writes a calm card about what you put in nearby and why, and mails it within a week, with a QR code to book a free assessment.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Paul Brennan5021 Ridgeview DrCharlotte, NC 28226Scan for a free assessment
Paul B. scanned your install-neighbor card · 15 min ago
AI-written for this owner · Mailed in 2 days
0.25 midefault radius around each install
Within a weekwhile neighbors are still asking about it
No fearconvenience and peace of mind, not crime stats
The problem
Every install makes the neighbors curious. Most never hear who did it.
Mailing a street because of a break-in feels like exploiting someone's bad day. Neighbors notice, and so do the people it happened to.
The neighbor who asked about the cameras gets busy, then buys a DIY kit online.
How it works
From list to mailbox in one workflow.
Five steps from one install to the next on the street.
app.usespur.com
See it in Spur
Neighbors of one Charlotte install
Sample homes within 0.25 mi of a camera and smart lock install. Names are partly masked.
Radius 0.25 miOwner-occupiedSingle-familyValue $450K+Exclude customers
- Paul B.5021 Ridgeview DrNext door · built 1996Same street
- Sandra & Lee K.5014 Ridgeview DrAcross the street · built 1994Same streetOwned 15 yrs
- Michelle T.6110 Fairview RdAround the corner · built 2001Corner lot
- Owen D.5037 Ridgeview DrTwo doors down · built 1997Same street
- Rita & Sam G.5102 Ridgeview Dr0.1 mi · built 1995Owned 22 yrs
AI draft for Paul B. · 5021 Ridgeview Dr
WE JUST INSTALLED CAMERAS AND SMART LOCKS ON RIDGEVIEW DR.
Hi Paul, you may have seen our van on Ridgeview Drive last week. Your neighbors wanted to see who's at the door from anywhere, get alerts when packages arrive, and lock up from their phone.
We installed a video doorbell, two driveway cameras, and smart locks on the front and garage doors in one afternoon, all in one app. If any of that would be useful for your home, we'll do a free walk-through and give you a written price.
Scan the code to book. No contract is required for cameras and locks.
Summit Security · NC Alarm Lic. #2468-CSA · (704) 555-0158
Sample data for illustration. Your results depend on your market and filters.
Playbook
How security installers should market to neighbors
Security installs are visible. Neighbors see the van, the cameras going up, and the new doorbell, and they talk about it. A card that arrives within a week, describing what was installed and why, answers the questions they're already asking.
Sell convenience and peace of mind, not fear. The strongest neighbor cards describe a benefit: seeing who's at the door from work, package alerts, locking up from bed, monitored smoke detection while away. Avoid crime statistics and masked figures. They make your company look like the high-pressure sellers homeowners already distrust.
Don't mail a street because of an incident. Marketing to neighbors right after a break-in feels like using someone's bad experience to sell, and in small neighborhoods it gets noticed. Tie neighbor mail to your installs, not to police reports.
Protect your customer's privacy. Don't name the customer or give their exact address without permission, and never describe their specific setup in a way that would help someone defeat it. "A home on your street" and a general description of what you installed are enough.
Filter the radius. A quarter mile usually covers the homes that saw the install. Keep it to owner-occupied homes, remove existing customers, and follow up once three weeks later.
Build density on purpose. Installs clustered in a few neighborhoods mean shorter drive times for service calls, faster response on alarms that need a tech, and more installs visible to more neighbors. Over time, neighbor marketing makes your routes more efficient as well as your marketing.
Match the card to the install type. A camera and smart lock install suits a convenience message. A monitored system with smoke and leak sensors suits a message about protection while away. A new-construction install suits a welcome to the neighborhood. The closer the card is to what neighbors actually saw, the more believable it is. Include your license number and a local address on every version, because neighbors will check whether you're the same company they saw.
5×return on a year of Spur Team from one $2,200 camera and lock install with monitoring
One neighbor install pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 50 neighbors per install × 24 installs × $0.94 = $1,128
- One $2,200 install + $45/mo monitoring for a year ($540) = $2,740, about 5× your subscription
Example math. Neighbor response varies by street and install visibility. Run your own numbers →
One tool, not four
Spur vs. the usual neighbor marketing
What you needThe usual waySpur
Every owner within 0.25 miA yard sign on one lawn✓ Built in
Tied to your installsMailers after a break-in✓ Built in
Convenience-first copyCrime stats and fear✓ Built in
Mailed within a week, automaticallyWhen someone remembers✓ Built in
Scan alerts with name and addressNo idea who saw it✓ Built in
Neighbor Marketing by the numbers
Why neighbors respond to calm, useful offers
5%+
many insurers discount homeowners premiums for burglar alarms, more for monitored systems
3 days
buyers have to cancel most sales made at their home, one reason door-to-door alarm sales draw scrutiny
5×
return on a year of Spur Team from one $2,200 camera and lock install with monitoring
FAQ
Security neighbor marketing questions
How do security companies get more installs in the same neighborhood?
Mail owner-occupied homes within a quarter mile of each install within a week, describing what you installed and the convenience it provides, with a free assessment offer.
Should I mail neighbors after a break-in?
We don't recommend it. It can feel like exploiting someone's bad experience. Tie neighbor mail to your installs instead.
Can I mention my customer on the card?
Only with permission, and never describe their specific setup. "A home on your street" and a general description are enough.
How many neighbors should I mail per install?
Usually 30 to 80 owner-occupied homes within a quarter mile, depending on density.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Let every install introduce you to the street.
Enter your last install's address and mail the neighbors this week, with a calm card about what you did. Free to start.
Mail the neighbors of my last install — freeFree forever plan · No card · 20 property searches a month
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