When water is coming in at 2 a.m., owners call the first number they find. That's usually the biggest ad budget, not the best local company.
Restoration play · Flood zone marketing
Flood zone marketing that puts your number on the fridge before the water comes.
Homes near rivers, creeks, and low ground flood again and again, and the owners know it. Spur finds the owner-occupied homes on the streets you've mapped from FEMA flood maps and local history, writes a pre-season card with a free sump pump and backflow check and your 24/7 number, and mails it every spring and before storm season.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Sandra Okafor5118 Jackwood StHouston, TX 77096Scan to book a free pre-season check
Sandra O. scanned your pre-season flood card · 1 hr ago
AI-written for this owner · Mailed in 2 days
Your mapstreets you've drawn from FEMA flood maps and past jobs
Twice a yearspring and pre-storm-season sends on autopilot
24/7number on a card owners keep
The problem
Flood-prone homeowners will need a restoration company. Most can't name one.
Restoration companies spend when disaster hits, at peak ad prices. The calm months, when owners would save a number, go unused.
A citywide flyer doesn't speak to the owner on the creek who has pumped out the basement twice.
How it works
From list to mailbox in one workflow.
Five steps to being the first call in flood-prone neighborhoods.
app.usespur.com
See it in Spur
A flood-prone street list in Spur
Sample Houston homes on streets the restoration company has mapped near Brays Bayou. Names are partly masked.
Zips 77096 + 77035Your mapped bayou streetsOwner-occupiedSingle-familyOwned 3+ yrs
- Sandra O.5118 Jackwood StBuilt 1962 · slabMapped streetOwned 12 yrs
- Phil & Maria G.5306 Braesvalley DrBuilt 1958 · slabMapped streetPrior flood job
- Denise H.9814 Cliffwood DrBuilt 1965 · slabMapped streetOwned 20 yrs
- Ahmed R.5422 Rutherglenn DrBuilt 1961 · raised after 2017Mapped streetOwned 8 yrs
- New owner: Chen L.5210 Jackwood StSold 3 weeks agoNew owner card
AI draft for Sandra O. · 5118 Jackwood St
LIVING NEAR BRAYS BAYOU? SAVE OUR NUMBER BEFORE THE NEXT STORM.
Hi Sandra, homes on Jackwood and the surrounding streets have taken on water in past storms. We're a local restoration company in Meyerland, and we'd rather meet you on a sunny day than at 2 a.m.
This spring, we'll test your sump pump or drainage, check for a backflow valve, and show you where water is most likely to enter. It's free and takes about 30 minutes.
If water ever does get in, call our 24/7 line. We arrive within two hours, start drying the same day, and document everything for your insurance.
Bayou City Restoration · IICRC-certified firm · 24/7 (713) 555-0108
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market restoration services in flood-prone areas
Flooding is the most predictable kind of water damage. The same streets near rivers, creeks, bayous, and low ground flood in storm after storm, and the owners usually know it. FEMA maps Special Flood Hazard Areas as places with at least a 1% chance of flooding in any year, which works out to about a 26% chance over a 30-year mortgage.
Don't stop at the map lines. FEMA reports that more than 40% of National Flood Insurance Program claims come from outside high-risk flood areas. Your own job history is just as useful. Combine the FEMA Flood Map Service Center with the streets where you've done flood work before and you have a list of homes that will need you again.
Market in the calm months. When a flood hits, every restoration company is bidding on the same search terms, and owners call whoever shows up first. A card that arrives in spring, with a free pre-season check and your 24/7 number, gets saved on the fridge. That's the call you get when the water comes in.
Make the offer useful. A free sump pump test, backflow valve check, or walk-through of where water enters is real value and gets you inside the home. Owners who book become customers before the next storm, and many need waterproofing or plumbing work you can quote on the spot.
Be careful with insurance language. Standard homeowners policies generally exclude flood, and NFIP policies usually have a 30-day waiting period. You can suggest owners review their coverage, but don't promise what a policy will pay.
Mail new owners on your mapped streets every month. Buyers often don't know the history of the street, and FEMA flood maps and seller disclosures don't always tell the whole story. A welcome card that explains the local flood history, offers a free pre-season check, and leaves your 24/7 number puts you on their fridge before their first storm season.
10×return on a year of Spur Team from one $6,400 flood mitigation job
Pre-season mail pays off in the next flood.
- Spur Team: $49/mo billed annually = $588/yr
- 1,500 homes × 2 sends on Team at $0.94 each = $2,820
- One $6,400 flood mitigation job = about 10× your subscription, and close to 2× software and postage combined
Example math. Flood frequency and job size vary by market and storm season. Run your own numbers →
One tool, not four
Spur vs. the usual flood marketing
What you needThe usual waySpur
Mail in calm months, before the floodAds at peak prices during the flood✓ Built in
Streets you've mapped as flood-proneCitywide flyers✓ Built in
A card owners keepA search result they forget✓ Built in
New owners mailed monthlyNo one tells them who to call✓ Built in
Pre-season checks booked by scanNo contact until disaster✓ Built in
Flood Zone Marketing by the numbers
Why flood-prone homes need a restoration company on file
40%+
of National Flood Insurance Program claims come from outside high-risk flood areas
26%
chance of flooding over a 30-year mortgage for homes in a Special Flood Hazard Area
10×
return on a year of Spur Team from one $6,400 flood mitigation job
FAQ
Flood zone marketing questions
How do restoration companies market to flood zones?
Map flood-prone streets from FEMA flood maps and your job history, then mail owner-occupied homes in spring and before storm season with a free pre-season check and a 24/7 number.
Where can I find flood zone maps?
FEMA's Flood Map Service Center publishes official flood maps by address. Many counties also publish local flood and drainage maps.
Should I only mail homes in FEMA high-risk zones?
No. FEMA reports that more than 40% of NFIP claims come from outside high-risk areas. Add streets where you've done flood work before.
When should restoration companies mail flood-prone homes?
In spring and before your local storm season, when owners are calm enough to save a number and book a pre-season check.
Can I talk about flood insurance on the card?
You can suggest owners review their coverage, since standard homeowners policies generally exclude flood. Don't promise what a policy will cover or pay.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the number on the fridge.
Map your flood-prone streets, mail a pre-season card twice a year, and be the first call when the water comes. Free to start.
Find homes in flood-prone areas — freeFree forever plan · No card · 20 property searches a month
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