Productive agents hear from recruiters every week. Calls and DMs about splits and culture blend together.
Broker play · Agent recruiting
Agent recruiting postcards that show agents what they'd get, not just a split.
Every agent in your market gets recruiting calls and LinkedIn messages. Spur helps you stand out with a personal letter that names their market and shows the lead system they'd get on day one, mailed to the agents you actually want and tracked when they scan.
Free forever plan · No card · 20 property searches a month
Rachel S. booked a coffee chat · 1 day ago
AI-written for this owner · Mailed in 2 days
Privatemail, not public job posts
Day onelead system you can show, not describe
QRbooking that tells you who's curious
The problem
Recruiting messages all sound the same.
Saying you offer lead generation isn't proof. Agents want to see the system before they move.
Agents switch when their own timing is right. One message rarely lands at the right moment.
How it works
From list to mailbox in one workflow.
Five steps from a licensee list to recruiting conversations.
app.usespur.com
See it in Spur
An agent recruiting list in Spur
Sample licensed agents in Atlanta, filtered for experience and market. Names are partly masked.
Atlanta metroLicensed 2–8 yrsResidentialCustom list upload
- Rachel S.Midtown officeLicensed 5 yrsBuyer-heavyGrowing
- Devon M.Decatur officeLicensed 3 yrsPart-timeStrong sphere
- Kim & Jae L.Duluth officeLicensed 7 yrsDuo teamListings
- Natalie R.Marietta officeLicensed 2 yrsNew-constructionGrowing
- Tony A.Buckhead officeLicensed 8 yrsLuxuryListings
AI draft for Rachel S. · Midtown
Hi Rachel,
I'm Greg Holt, broker-owner at Summit Ridge Realty. I'm not writing to talk about splits. I'm writing because I think you'd do well with the system our agents use.
Every Summit Ridge agent gets an assigned farm of 300 to 500 homes, AI-written postcards that go out every month, and leads routed straight to their phone when a homeowner scans. Our newer agents are averaging two listing appointments a month from their farms alone, and you'd have it working within your first week.
If you're happy where you are, I respect that. If you're curious, scan the code to book a private 20-minute chat. No pressure, and it stays between us.
Greg Holt · Summit Ridge Realty · (404) 555-0158
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to recruit real estate agents with direct mail
Recruiting is the growth engine of most brokerages, and the competition is intense. Productive agents receive recruiting calls, texts, and social messages every week, most about commission splits, culture, or technology. A personal letter from the broker, with a specific reason to talk, stands out because so few brokerages send one.
Start with a focused list. Most states publish licensee information, and your MLS roster shows active agents by office. Decide who you want: newer agents who need a system, mid-career agents who've plateaued, or top producers who want more support. Each group needs a different message.
Show, don't tell. Agents have heard that every brokerage offers "lead generation". Describe exactly what they'd get: an assigned farm, automated monthly mail, leads routed to their phone, and the results your current agents see. Concrete details make your offer real.
Respect their position. Many agents are loyal to their brokerage or under contract terms. Keep your letter private and low-pressure, offer a confidential conversation, and never disparage their current brokerage. Follow your state's rules and your MLS rules about using roster data, and don't use MLS data in ways your MLS prohibits.
Recruiting is a long game. Agents switch when something changes, such as a split change, a manager leaving, a slow year, or a new life goal. A short, useful note every six to eight weeks keeps you top of mind without becoming spam. Track scans to see who's curious, and follow up personally.
Your best recruiting message is often your own agents' results.
Measure recruiting like any pipeline. Track letters sent, scans, conversations, and agents who join, by segment and by message. After a few months, you'll see which agents respond to which offer, and you can stop spending on segments that never convert. Share what you learn with your recruiting team so every conversation starts informed.
8×return on a year of Spur Brokerage from one recruit
One productive recruit pays for years.
- Spur Brokerage: $199/mo billed annually = $2,388/yr
- 400 target agents × 4 postcards = 1,600 at $0.95 = $1,520
- One agent producing $20,000 in yearly company dollar = 8× your subscription
Example math. Company dollar depends on your splits, caps, and fees. Run your own numbers →
One tool, not four
Spur vs. the usual recruiting workflow
What you needThe usual waySpur
Licensee list by marketExporting rosters by hand✓ Built in
Personal letter from the brokerRecruiter scripts and DMs✓ Built in
Private QR bookingPhone tag✓ Built in
Delivery trackingGuessing when to call✓ Built in
Long-term nurtureForgetting to follow up✓ Built in
FAQ
Agent recruiting questions
Where do I get a list of real estate agents to recruit?
Most states publish licensee data, and your MLS roster lists active agents by office. Upload the list into Spur and filter it to the agents you want.
What should an agent recruiting letter say?
Be specific about what they'd get, such as an assigned farm and automated mail, sign it personally, and offer a private, low-pressure conversation.
Is it OK to recruit agents by mail?
Yes, generally. Follow your state's rules and your MLS's rules on roster data, keep the message respectful, and never disparage their current brokerage.
How often should I follow up with recruits?
Every six to eight weeks with something useful. Agents switch when their circumstances change, so steady contact matters more than a single pitch.
Can I show recruits the system they'd use?
Yes. You can walk recruits through Spur in a recruiting conversation, so they see their territory, templates, and lead alerts before they join.
Keep exploring
Related plays and guides
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