One agent uses a postcard service, another uses Canva, most do nothing. Branding drifts and you pay for overlap.
For real estate brokers
A prospecting engine for every agent on your roster.
Your production is the sum of what your agents do. Spur gives the whole team AI-written mail under each agent's name, territories that don't overlap, per-agent QR alerts, and one dashboard to see who's actually prospecting, all on one subscription.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Daniel Brooks315 Cedar Bluff RdAtlanta, GA 30318Scan for your home value
Agent: Kevin L. got a scan from 315 Cedar Bluff
AI-written for this owner · Mailed in 2 days
1 accountcovers your whole team
350owner enrichments a month on Brokerage
$0.95per postcard, the lowest Spur rate
The problem
Your agents prospect inconsistently, and you can't see it.
Two agents mail the same street and the brokerage looks disorganized.
You find out who wasn't prospecting at the end of the quarter, when it's too late to coach.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for real estate brokers.
app.usespur.com
Plays for Brokers
Brokerage plays you can run in Spur today
Team farming programsListing-driven campaigns Absentee owner program Past-client nurture
A coordinated monthly farm across every agent's territory.
TerritoriesAutomations
See the full play →Agent recruitingShow recruits a lead-gen system that comes with their desk.
RecruitingBrokerage plan
See the full play →Co-branded agent mailBrokerage brand plus agent identity on every piece.
Agent branding
See the full play →Franchise officesBrand-compliant local mail across every office.
Multi-officeBrand locked
See the full play →Every new listing triggers just-listed mail to its neighbors.
RadiusAutomation
Shared pool of investor-owner leads for your team.
AbsenteeOut-of-state
Keep your closed clients warm for referrals and repeat business.
Custom listQuarterly
See it in Spur
How a brokerage territory looks in Spur
Sample territory assignments with each agent's mail volume and scans this month.
Summit Realty6 agentsMonthly farm program
- Kevin L.30318 · Westside420 homes farmed11 scans3 appts
- Maria V.30306 · Virginia-Highland380 homes farmed9 scans2 appts
- Andre T.30307 · Candler Park300 homes farmed6 scans1 appt
- Jess R.30316 · East Atlanta350 homes farmed8 scans2 appts
- Sam O.30312 · Grant Park0 homes this monthNeeds coaching
AI draft for Daniel B. · 315 Cedar Bluff Rd
Hi Daniel,
I'm Kevin with Summit Realty. I focus on the Westside, and over the last two years I've helped 14 of your neighbors sell, several within a mile of Cedar Bluff.
Prices on your street have moved a lot recently. If you're curious what your home would sell for today, scan the code on this card and I'll send you a quick, no-obligation estimate.
Either way, I'm always happy to answer questions about the neighborhood.
Kevin Lee · Summit Realty · (404) 555-0133
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to run a brokerage-wide direct mail program
A brokerage mail program works when it's easy for agents to participate and easy for you to manage. If agents have to design their own cards, find their own lists, and pay a vendor themselves, most won't. If the brokerage provides the system, the brand, and the territory, most will.
Start by assigning territories so no two agents mail the same homes. Give newer agents smaller, higher-turnover areas they can afford to mail consistently, and give experienced agents the larger farms they already work.
Keep the brand consistent but let the agent be the face. Homeowners respond to a person, not a logo, so each card should carry the agent's name, photo, and phone, with the brokerage brand as the backing. Your state's advertising rules likely require the brokerage name on every piece.
Measure participation, not just results. Mail volume, scan rates, and follow-up activity by agent tell you who's building a pipeline long before closings show up. A short weekly look at the dashboard is enough to spot who needs help.
Finally, use the program in recruiting. Experienced agents care about what support comes with their desk. A working lead-gen system with real numbers behind it is a stronger pitch than a better split.
$2,388a year for Spur Brokerage, for the whole team
Two extra listings across the team pays for the year.
- Spur Brokerage: $199/mo billed annually = $2,388/yr
- Average commission on a $400,000 home: $10,000–$12,000
- One extra closing across the whole team covers the year about 4× over
Example math. Brokerage revenue depends on your splits and fees. Run your own numbers →
One tool, not four
Spur vs. letting every agent figure it out
What you needThe usual waySpur
Agent mail toolsEach agent buys their own✓ Built in
TerritoriesSpreadsheet or nothing✓ Built in
Brand consistencyVaries by agent✓ Built in
Lead routingAgents' personal phones✓ Built in
Team visibilityEnd-of-quarter production report✓ Built in
From Brokers using Spur
Results from the mailbox.
“We run 6 agents on Brokerage. The automated postcard campaigns alone generate 20+ seller leads per month across the team.”
“Spur is the first tool I've offered agents that they actually use without being pushed to. It's the easiest value-add I've ever given a recruit.”
FAQ
Questions from real estate brokers
How many agents does the Brokerage plan cover?
Brokerage is one subscription for your team, with unlimited property searches, 350 owner enrichments a month, unlimited QR codes and AI credits, and 7 phone numbers. Contact us for larger teams or custom needs.
Does mail go out under each agent's name?
Yes. Each piece can carry the sending agent's name, photo, and contact details with your brokerage branding.
Can I stop agents from mailing the same homes?
Yes. Assign territories by zip code or neighborhood, and set search automations per agent so each farm is watched by its owner.
Can I see which agents are prospecting?
The dashboard shows mail sent, QR scans, and active follow-up so you can see activity by agent.
Can I try it before rolling it out to the team?
Yes. Start on the free Solo plan to see the full workflow, then upgrade to Brokerage when you're ready.
Keep exploring
Related roles and guides
Start in minutes. No card required.
Give every agent a pipeline. Keep the whole program in one place.
Try the full workflow free on Solo, then move your team to Brokerage when you're ready.
Start my brokerage freeFree forever plan · No card · 20 property searches a month
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