Accuracy and turnaround earn repeat business, but they don't introduce you to the attorney or agent who hasn't worked with you yet.
For real estate appraisers
Appraiser marketing that keeps your name on every referral list.
Orders go to the appraisers that agents, attorneys, and estate planners remember. Spur sends those referral sources personal, market-data postcards every quarter, and sends direct-to-consumer mail for estate, divorce, and tax appeal work, without taking time from your reports.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Laura Chen, Esq.Chen Family LawColumbus, OH 43215Scan to request an appraisal
Laura C., Esq. requested an appraisal · 20 min ago
AI-written for this owner · Mailed in 2 days
Quarterlyautomated touchpoints to referral sources
Market dataon every card so it gets kept
Estate, divorceand tax appeal consumer campaigns
The problem
Great appraisers still get forgotten.
When purchase volume drops, lender work slows. Non-lender work like estate, divorce, and tax appeal fills the gap only if those clients know you.
Every hour spent on marketing is an hour not spent on reports.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for real estate appraisers.
app.usespur.com
Plays for Appraisers
Appraiser plays you can run in Spur today
Quarterly market updates to active agents in your area.
Agent listQuarterly
Reach the vendor managers who assign appraisal orders.
Lender listQuarterly
See the full play →Estate and probate attorneysDate-of-death appraisals for estates and trusts.
Attorney list
See the full play →Family law attorneysIndependent valuations for divorce proceedings.
Attorney list
See the full play →Property tax appealsHomeowners whose assessment may be higher than market value.
Owner-occupiedAssessment
See the full play →Recent buyers whose equity may now be high enough to drop PMI.
Purchased 2–5 yrsAppreciating zip
For-sale-by-owner sellers who want an independent value.
FSBOZip code
See it in Spur
An appraiser's referral list in Spur
Sample referral sources in one coverage area. Names are partly masked.
Columbus, OHAgents + attorneys + estate plannersWithin 15 miles
- Laura C., Esq.Chen Family LawDowntown ColumbusFamily law
- Mark D.Keller Williams CapitalGerman VillageListing agent28 sales/yr
- Ruth H., Esq.Harlan Estate LawUpper ArlingtonProbate
- Jen O.Coldwell BankerClintonvilleListing agent19 sales/yr
- Paul S., CFPScioto Wealth PartnersDublinEstate planning
AI draft for Laura C., Esq. · Chen Family Law
Hi Laura,
I'm Robert, a certified residential appraiser who works in German Village, Merion Village, and the surrounding neighborhoods every week. Median sale prices in German Village are up about 6% this year, and the spread between list and sale has narrowed.
When your clients need an independent valuation for a divorce, I provide clear, defensible reports, usually within 5 business days, and I'm available for testimony when needed.
Scan the code to request an appraisal or save my contact for your next case.
Robert Alvarez · Certified Residential Appraiser · (614) 555-0127
Sample data for illustration. Your results depend on your market and filters.
Playbook
How appraisers market for more orders
Appraisers depend on referrals, but referrals depend on being remembered. The agents, attorneys, and planners who order or recommend appraisals often keep a short list of names. Staying on it takes consistent, useful contact, not a one-time introduction.
Market data is the best reason to stay in touch. A short quarterly card with neighborhood price trends, days on market, or list-to-sale ratios is useful to an agent or attorney, shows your local expertise, and is more likely to be pinned to a board than tossed.
Diversify beyond lender work. Estate and probate attorneys need date-of-death valuations, family law attorneys need independent values for divorce, homeowners may want help with a property tax appeal or PMI removal, and FSBO sellers sometimes want a pre-listing appraisal. Each of these is a separate, targetable audience that isn't tied to purchase volume.
Respect appraiser independence rules. You can market your services to lenders, AMCs, agents, and consumers, but your marketing shouldn't suggest you'll hit a target value or tie your fee to the outcome. Keep claims about turnaround and credentials accurate, and follow USPAP and your state board's advertising rules.
2 ordersroughly cover a year of Spur Team
A handful of orders covers the year.
- Spur Team: $588/yr billed annually (Agent plan: $228/yr)
- A typical residential appraisal fee of $400–$600
- 1–2 new orders a year cover your subscription; a new referral partner sends many more
Example math. Fees vary by property type, market, and client. Run your own numbers →
One tool, not four
Spur vs. how most appraisers market
What you needThe usual waySpur
Referral source listBusiness cards and memory✓ Built in
Market update contentWritten manually, if at all✓ Built in
Consumer campaignsNot done✓ Built in
Quarterly touchpointsCalendar reminders that slip✓ Built in
Tracking interestNo signal✓ Built in
From Appraisers using Spur
Results from the mailbox.
“I've been appraising for 12 years and never marketed myself. Started using Spur to send quarterly postcards to agents in my coverage area referencing local market data. My order volume from agent referrals doubled in one year.”
FAQ
Questions from real estate appraisers
Can appraisers market directly to lenders and agents?
Yes, as long as your marketing doesn't imply you'll hit a target value or tie your fee to the result. Market your expertise, coverage area, turnaround, and credentials.
What kind of appraisal work can I market to consumers?
Common consumer work includes property tax appeals, PMI removal, pre-listing appraisals, estate and date-of-death valuations, and divorce valuations.
Can I upload my own list of agents and attorneys?
Yes. Upload your referral sources and Spur will personalize and mail to them alongside any lists you build in the platform.
How often should I mail referral sources?
Quarterly is a good baseline. Spur can automate the schedule so it doesn't depend on you remembering.
Does Spur work for commercial appraisers?
Yes. Commercial appraisers can target investors, property managers, attorneys, and owners of commercial and multifamily properties.
Keep exploring
Related roles and guides
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