Commercial real estate prospecting that reaches the real owner.

Most commercial properties sit in LLCs, and most owners never see a cold email. Spur finds multifamily and small commercial owners, gets you to the person behind the entity where records allow, and mails a letter that talks about their building and its numbers, not a generic flyer.

Free forever plan · No card · 20 property searches a month

Multifamilyand small commercial property filters
LLC ownersenriched to a reachable contact where available
Lettersthat cite the building, not a template

The best commercial deals never hit the listing platforms.

Owners hide behind entities

The deed says "Hollis Partners LLC". Finding the person who can actually sell takes hours of digging per property.

Cold calls hit gatekeepers

Property managers and assistants screen calls. A well-written letter gets to the owner's desk.

Every broker sends the same teaser

Owners of good assets get pitched constantly. Generic "we have buyers" mail is ignored.

From list to mailbox in one workflow.

The same five steps every time, set up for commercial real estate pros.

app.usespur.com
Spur property search with AI filters
Step 1: Property search

Commercial plays you can run in Spur today

Long-held multifamily

Owners with years of appreciation and a reason to consider a sale or 1031.

5+ unitsOwned 10+ yrs
Small multifamily (2–4 units)

The gap between residential and institutional buyers.

2–4 unitsAbsentee
See the full play →
Out-of-area owners

Owners managing buildings from another city or state.

Out-of-stateCommercial
Retail and mixed-use

Main-street buildings with long-time local owners.

RetailOwned 15+ yrs
Small-bay industrial

Flex and warehouse owners in tight industrial markets.

IndustrialZip code
Listing prospecting for brokers

Owners likely to need a broker in the next 12–24 months.

Owned 10+ yrsHigh equity

A commercial owner list in Spur

Sample results for long-held multifamily in one submarket. Names are partly masked.

Oakland, CAMultifamily 5+ unitsOwned 10+ yrsEntity owner
  • Hollis Partners LLC24 units · Hollis Ave
    Contact: David O.
    Owned 17 yrsBuilt 1964
  • Lakeshore Holdings LP12 units · Lakeshore Ave
    Mailing in San Mateo
    Owned 22 yrs
  • M. & R. Chen Trust8 units · Grand Ave
    Mailing in Walnut Creek
    TrustOwned 28 yrs
  • Telegraph 4400 LLCMixed-use · Telegraph Ave
    Contact: Sandra K.
    Retail + 6 units
  • Patel Family LLC16 units · MacArthur Blvd
    Mailing in Fremont
    Owned 14 yrs

AI draft for David O. · Hollis Partners LLC

Dear David,

I advise multifamily owners in the East Bay, and I'm writing about the 24-unit property on Hollis Avenue that Hollis Partners has held since 2009.

A lot has changed in the submarket since then: rents, cap rates, and the cost of capital. Some long-term owners are taking the opportunity to sell quietly or recapitalize, and others are holding. Either way, a current view of value is useful to have.

If you'd like a confidential, no-obligation valuation, scan the code or call me directly. I'm happy to work around your timeline.

Rachel Kim · East Bay Multifamily Advisors · (510) 555-0149

Sample data for illustration. Your results depend on your market and filters.

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How to prospect commercial property owners directly

Commercial real estate is a relationship business with long sales cycles. Many owners hold for a decade or more and sell only when an estate, partnership, refinance, or tax situation forces a decision. The broker or buyer who has been in touch, credibly and consistently, is the one they call.

Start with the asset, not the owner. Choose property types and sizes where you can actually transact, in submarkets you know. Then use ownership length and owner location to prioritize: long-held buildings and out-of-area owners tend to be more open to a conversation.

Expect most owners to be entities. Enrichment can surface a mailing address and contact for the person behind an LLC or trust in many cases, but not every one. For high-value targets, a well-addressed letter to the registered agent or managing member is still worth sending.

Write like a professional, not a marketer. A short letter that names the property, shows you understand the submarket, and offers something useful (a valuation, a market update, a confidential conversation) works far better than a glossy postcard. Then stay in touch quarterly; commercial deals often come from the third or fourth year of a relationship.

51×return on a year of Spur Team from one 1% fee on a $3M sale

One commercial deal covers decades of Spur.

  • Spur Team: $588/yr billed annually
  • 200 professional letters on Team at $1.39 each = $278
  • A 1% fee on a $3,000,000 transaction = $30,000, or 51× your subscription

Example math. Fees and deal sizes vary by asset class and market. Run your own numbers →

Spur vs. the usual CRE prospecting stack

What you needThe usual waySpur
Commercial ownership dataCoStar, Reonomy, or county records✓ Built in
Person behind the LLCSecretary of state lookups, manual research✓ Built in
Owner lettersMail merge and an assistant✓ Built in
Printing and mailingOffice printer and stamps✓ Built in
Long-term follow-upCRM reminders that slip✓ Built in

Questions from commercial real estate pros

Does Spur cover commercial properties?

Spur searches US property records, which include many multifamily and commercial properties. Coverage and detail vary by county, so run a search in your submarket on the free plan to see what's available.

Can I find the owner behind an LLC?

Often, yes. Enrichment returns mailing addresses and contact details for the person associated with the entity where records allow. Some entities are deliberately opaque, so plan to mail the registered address for those.

Should I send postcards or letters to commercial owners?

Letters usually suit commercial owners better because they read as professional correspondence. Spur mails both.

Is Spur a replacement for CoStar?

No. CoStar is a deep research and comps platform. Spur is for reaching owners: finding them, enriching contact info, writing the letter, mailing it, and following up.

Can brokers use Spur for listing prospecting?

Yes. Brokers use it to stay in front of owners of the asset types they sell, with quarterly market updates and valuation offers.

The owner of your next commercial deal is reading their mail today.

Search owners in your submarket and send your first professional letter today. Free to start.

Find commercial owners — free

Free forever plan · No card · 20 property searches a month

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