The same shopper gets calls from every agent who bought the lead. The cheapest quote wins.
For insurance agents
Homeowners insurance leads you find before the renewal notice.
Instead of buying shared internet leads, reach new homeowners, landlords, and long-time owners in your area directly. Spur builds the list from property data, writes a personal note about their home, and links a QR code to your quote form.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Chris Donovan7720 Maple Grove LnIndianapolis, IN 46256Scan for a free coverage review
Chris D. started a quote · 5 min ago
AI-written for this owner · Mailed in 2 days
New ownersreached by recent sale date
Landlordsfound by absentee and multi-property filters
QRstraight to your quote form
The problem
Shared leads turn you into a price quote.
Most homeowners auto-renew with their current carrier. By the time they shop, someone else is in front of them.
Rental owners need landlord policies and umbrellas, but few agents market to them specifically.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for insurance agents.
app.usespur.com
Plays for Insurance Agents
Insurance plays you can run in Spur today
Recent buyers setting up or reconsidering their coverage.
Sold < 6 mosOwner-occupied
Owners who may be underinsured after years of rising rebuild costs.
Owned 10+ yrs
Rental owners who need dwelling fire and liability coverage.
AbsenteeOwns 2+ properties
Homeowners who may face coverage changes on older roofs.
Built pre-2000Owner-occupied
Owners who may need specialized high-value coverage.
Home valueZip code
Referral relationships with loan officers and Realtors.
Partner listMonthly
See it in Spur
An insurance agent's homeowner list in Spur
Sample results for long-time owners and recent buyers in one territory. Names are partly masked.
Zip 46256Single-familyOwner-occupiedOwned 10+ yrs or bought < 6 mos
- Chris D.7720 Maple Grove LnBought 2012Owned 14 yrs
- Angela & Ty R.8015 Sunnyside RdBought this summerNew owner
- Frank L.11402 Geist RdBuilt 1994Owned 22 yrsOlder roof
- Nadia S.6930 Hague RdAbsentee · Chicago, ILRental
- Owen & Bea M.9301 Fall Creek RdBought 2009Owned 17 yrsHigh value
AI draft for Chris D. · 7720 Maple Grove Ln
Hi Chris,
You bought your home on Maple Grove Lane back in 2012. Since then, the cost of materials and labor to rebuild a home has gone up significantly, and many long-time owners haven't updated their dwelling coverage to match.
As an independent agent, I can compare your current policy against several carriers and show you whether your coverage still fits your home. Sometimes that means better coverage; sometimes it means a lower premium.
Scan the code to book a free 15-minute review. No obligation to switch.
Lauren Pierce · Pierce Insurance Group · License #0000000
Sample data for illustration. Your results depend on your market and filters.
Playbook
How insurance agents use direct mail to grow a book
Homeowners insurance is a renewal business. Most policyholders stay with their carrier year after year unless something prompts them to look: a premium increase, a claim experience, a new home, or a nudge from an agent they trust. Direct mail lets you be that nudge, to the right homeowners, before they start shopping online.
Use life events and property facts to choose your list. New homeowners are setting up coverage and often open to a review in their first year. Long-time owners may be underinsured as rebuild costs rise. Landlords need different policies than owner-occupants. Owners of older homes may be dealing with roof-age questions from their carrier. Each segment gets a different, specific message.
Insurance advertising is regulated by your state's department of insurance. Include your license information where required, don't quote premiums or imply savings you can't substantiate, and don't use fear-based claims about coverage. Have your agency or carrier approve your messaging before you mail at scale.
Finally, think in lifetime value. A homeowner policy often leads to auto, umbrella, and life policies, and it renews every year. That's why a modest response rate on a well-targeted mailing can still be highly profitable.
$2,880a year in renewing commission from 10 new homeowner policies
New policies renew every year.
- Spur Team: $588/yr billed annually
- Example: a $2,400 annual premium at a 12% commission = $288 per policy, per year
- 10 new policies = $2,880 a year, about 5× your subscription before any cross-sells
Example math. Premiums and commission rates vary by carrier, line, and state. Run your own numbers →
One tool, not four
Spur vs. buying insurance leads
What you needThe usual waySpur
Who gets the leadShared with several agents✓ Built in
Choosing the homeownersLead vendor decides✓ Built in
TimingOnly when they're already shopping✓ Built in
PersonalizationNone✓ Built in
Renewal-time follow-upSeparate CRM✓ Built in
FAQ
Questions from insurance agents
Can insurance agents use direct mail to find new homeowners?
Yes. Filter by recent sale date to reach new owners in your territory, then mail a personal welcome and coverage review offer.
Is insurance direct mail regulated?
Yes. Insurance advertising is regulated by each state's department of insurance. Include required license information, avoid unsubstantiated savings claims, and have your agency or carrier approve your messaging.
Can I target landlords for dwelling fire policies?
Yes. Absentee and multi-property owner filters find rental owners who need landlord coverage.
Can captive agents use Spur?
Yes, as long as your carrier allows independent marketing. Many captive agents use direct mail within their territory.
How is this different from buying leads?
Bought leads are often shared with several agents and arrive when the homeowner is already shopping on price. Spur lets you choose the homeowners and reach them first, exclusively.
Keep exploring
Related roles and guides
Start in minutes. No card required.
Reach homeowners before their renewal notice does.
Build a list of new and long-time owners in your territory and send your first coverage review offer today.
Find homeowners to quote — freeFree forever plan · No card · 20 property searches a month
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