Agents get the same emails, donuts, and branded pens from five title companies. Nothing stands out.
For title and escrow companies
Title company marketing that keeps your name on every closing.
Title orders follow relationships with agents, lenders, and investors. Spur helps title reps stay in front of those referral sources with personal, useful mail, like farm reports, market updates, and new-agent welcomes, without breaking the rules on what you can give for referrals.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jordan PriceCompass RealtyAustin, TX 78746Scan for the full report
Jordan P. opened your market report · 7 min ago
AI-written for this owner · Mailed in 2 days
Agentslenders and investors in one referral list
Monthlyautomated touches that don't depend on memory
Per-partnerQR codes to see who's engaged
The problem
Title is a relationship business with a crowded inbox.
You can't buy referrals, so your marketing has to win on usefulness and service, not perks.
Licensing classes and new investors arrive every month, and most title reps reach them too late.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for title & escrow companies.
app.usespur.com
Plays for Title Companies
Title plays you can run in Spur today
A monthly one-page report on closings in each agent's area.
Agent listMonthly
Reach newly licensed agents before another title rep does.
Custom listWelcome series
Offer fast, investor-friendly closings to active buyers.
AbsenteeOwns 3+ properties
Provide owner lists and farm data as a service to your agents.
NeighborhoodOwned 7+ yrs
Stay in front of loan officers closing in your county.
Lender listQuarterly
Remind past buyers you hold their title records.
Past closingsAnnual
See it in Spur
A title rep's referral list in Spur
Sample referral partners in one county. Names are partly masked.
Travis County, TXAgents + lenders + investorsActive this year
- Jordan P.Compass RealtyWestlakeListing agent31 sales/yr
- Alicia M.Keller WilliamsEast AustinNew agentLicensed 2026
- Ben R.Hill Country MortgageRound RockLoan officer
- Cedar Park Homes LLCInvestorOwns 9 propertiesActive buyer
- Teresa L.eXp RealtyPflugervilleListing agent18 sales/yr
AI draft for Jordan P. · Compass Realty
Hi Jordan,
Here's this quarter's snapshot for Westlake. Closings in your area are up about 11% over last quarter, average days from contract to close dropped to 31, and the most common delays we saw were unreleased prior liens and missing HOA payoff letters.
If it helps your clients, the full one-page report is ready to share. It's free to use with your branding.
And if you have a file with a tricky title issue, call me directly. We're glad to look before you're under contract.
Melissa Grant · Lone Oak Title · (512) 555-0172
Sample data for illustration. Your results depend on your market and filters.
Playbook
How title reps win more orders without breaking RESPA
Title is one of the most relationship-driven businesses in real estate. Most orders are directed by an agent, lender, or investor who trusts a particular rep or office. Your marketing job is to become that trusted name, and to stay there when the agent's brokerage is courting them with an in-house title partner.
RESPA Section 8 shapes how you do it. You can't give anything of value in exchange for referrals of settlement business, and co-marketing has to be at fair market value with costs shared properly. That rules out a lot of the perks some reps rely on, and it's why genuinely useful, educational marketing works so well: market data, title tips, and farm reports help agents do their jobs without crossing the line. Have your compliance team approve any program before you scale it.
Consistency beats intensity. A monthly or quarterly piece that agents learn to expect, like a local closing snapshot, keeps you top of mind far better than an occasional big event. New agents are the other big opportunity: they haven't picked a title company yet and are often looking for help.
Finally, use engagement to prioritize. When an agent scans your report or calls about a title issue, that's the agent to visit this week.
18×return on a year of Spur Team from one agent who sends 6 files a year
One loyal agent pays for years of Spur.
- Spur Team: $588/yr billed annually
- Example title and escrow revenue of $1,800 per file
- One agent sending 6 files a year = $10,800, or 18× your subscription
Example math. Title revenue per file varies by state, premium rates, and transaction type. Run your own numbers →
One tool, not four
Spur vs. the usual title rep toolkit
What you needThe usual waySpur
Referral partner listSpreadsheet and business cards✓ Built in
Market reportsBuilt by hand, if at all✓ Built in
MailingOffice printer, stamps, and an afternoon✓ Built in
Who's engagedNo signal✓ Built in
Monthly cadenceWhenever closings slow down✓ Built in
FAQ
Questions from title & escrow companies
Is title company direct mail RESPA compliant?
Educational and informational marketing is generally fine, but you can't give anything of value in exchange for referrals, and co-marketing must be at fair market value. Have your compliance team approve your program.
Can I build farm reports for my agents?
Yes. Spur can pull owner lists and property data for an agent's farm area. Make sure any farm service you provide is structured in line with RESPA and your company's policies.
How do I reach new agents?
Upload new licensee lists you have access to, or add agents as you meet them, and set a welcome series to start automatically.
Can I market directly to investors?
Yes. Filter for owners with several properties or recent purchases and mail them about investor-friendly closings.
Can multiple reps share one account?
Team and Brokerage plans support multiple senders, phone numbers, and automations, so each rep can run their own territory.
Keep exploring
Related roles and guides
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Be the title rep every agent in your county remembers.
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Grow my title orders — freeFree forever plan · No card · 20 property searches a month
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