Crews are overbooked in October and idle in May.
Chimney play · Direct mail program
Chimney direct mail marketing that works in every season, not only fall.
Most chimney companies mail once in autumn and go quiet. Spur turns direct mail into a program: sweeps in late summer, repairs in spring, caps and liners in between, all scheduled once with a cost per booking you can read.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Marta Reyes112 Laurel CrestAsheville, NC 28803Scan to book a spring inspection
Marta R. booked a spring inspection · 5 min ago
AI-written for this owner · Mailed in 2 days
4 offerssweep, repair, cap, and liner
Monthlyautomatic sends to saved lists
Cost per bookingvisible by offer and list
The problem
A chimney business with one season has one busy month.
Without a prompt, owners put off crown and flashing work until water gets in.
When the schedule fills, nobody has time to plan the next campaign.
How it works
From list to mailbox in one workflow.
Five steps from one fall mailer to a year-round program.
app.usespur.com
See it in Spur
A year-round chimney mail calendar
Sample Asheville, NC program: four offers on a repeating calendar. Counts are illustrative.
4 offersOwner-occupiedBuilt pre-2000Owned 5+ yrsQR tracked
- Sweep + inspection420 homesMail Aug 25Book in September
- Spring repairs300 homesMail April 1Crown and flashing
- Chimney caps260 homesMail January 15Rain and animals
- Liner check180 homesMail June 10Pre-1990 homes
- Past customers140 homesMail at 12 monthsYour list
AI draft for Marta R. · 112 Laurel Crest
Hi Marta,
Spring is the best time to repair a chimney, because the weather is mild and our schedule is open. Small problems like a cracked crown or worn flashing are inexpensive to fix now, and costly after a season of rain and ice.
We'll inspect the chimney, photograph anything we find, and give you a written quote with no pressure. If nothing is needed, we'll tell you.
Scan the code to book an inspection.
Dana Whitfield · Ember & Flue Chimney Co. · (828) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
How a chimney direct mail program works
Chimney demand is lumpy, but the work isn't. A sweep can be done any time the chimney is cool, and repairs are better done in dry months. A mail program lets you move work from the packed fall into the rest of the year, and it keeps your name in front of owners all year.
Match each offer to a moment. Sweeps belong in late summer, before the first fire. Crown, flashing, and mortar repairs belong in spring, when the weather is mild and rain damage is fresh in mind. Caps fit winter, when owners notice drafts and animals. Liners fit any time an inspection finds a problem.
Choose lists per offer. A sweep card goes to homes with likely fireplaces. A repair card goes to long-time owners of older masonry chimneys. A liner card goes to homes built before 1990, when clay tile liners were standard and are more likely to be cracked.
Educate rather than alarm. Short facts about creosote, water damage, and why caps matter earn more trust than warnings. Include a photo of a typical finding, with a plain caption, so the owner sees what you see.
Space the mail. A monthly rhythm, with each offer going to a different list, keeps owners from getting too many cards while keeping your name in front of them. Repeat each offer yearly to the same lists, and add new owners as they arrive.
Measure the booking, not the card. Track cost per booked inspection and the repair revenue each inspection produces. Offers that produce repairs, not just sweeps, deserve more budget.
Keep a log of every offer, list, and date in one place. After two years the log shows which offers produce repairs and which only produce sweeps, and which neighborhoods respond in which season. That history lets you cut weak mailings and double down on strong ones without relying on memory.
8×+return on a year of Spur Team from a monthly program
A year-round program turns one rush into twelve months.
- Spur Team: $49/mo billed annually = $588/yr
- 12 sends of 200 cards at $0.94 each = $2,256
- 25 added jobs (~$600 average with repairs) ≈ $15,000
Example math. Response varies by offer and list. Run your own numbers →
One tool, not four
Spur vs. the usual chimney advertising
What you needThe usual waySpur
Four offers on a yearly calendarOne fall mailer✓ Built in
Lists matched to each offerOne list for everything✓ Built in
Monthly sends on autopilotMailed when remembered✓ Built in
Cost per booking by offerGuesswork✓ Built in
Past customers includedNot available✓ Built in
Direct Mail Program by the numbers
Why a chimney needs more than a fall mailer
Annual
inspection of chimneys is called for by NFPA 211
Water
is the most common cause of masonry chimney damage
8×+
return on a year of Spur Team from a monthly program
FAQ
Chimney direct mail questions
How much should a chimney company spend on mail?
Start with the cost of two sweeps a month. A few hundred cards a month often books more than that.
What offers should I run?
Sweep and inspection, spring repairs, chimney caps, and liner checks, each on its own list and date.
How do I know it's working?
Track QR scans, bookings, and repair revenue by offer, then compare cost per booking.
Can I reuse the same program every year?
Yes. Spur repeats the schedule and refreshes the lists.
What does Spur cost for a chimney company?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, and QR codes.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Stop depending on one busy month.
Schedule the year once and let Spur mail every offer. Free to start.
Start my chimney mail program — freeFree forever plan · No card · 20 property searches a month
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