Crews book weeks out, and owners who call late go elsewhere.
Chimney play · Seasonal campaigns
Seasonal chimney campaigns that spread the rush across the whole year.
Chimney work is 'everyone in October, nobody in May.' Spur schedules four waves, a late-summer sweep, a winter cap offer, a spring repair push, and a summer liner check, so the calendar stays full outside the fall peak.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Joyce Park230 Beaver Lake RdAsheville, NC 28803Scan to book your summer sweep
Joyce P. booked a summer sweep · 4 min ago
AI-written for this owner · Mailed in 2 days
4 wavessummer sweep, winter caps, spring repair, liner check
Autoscheduled once, mailed every year
4–6 wksahead of the rush is the right mail date
The problem
A chimney calendar has one peak and three valleys.
The best weather for repairs is also when owners think least about the chimney.
Cool chimneys are easy to sweep, but few owners call in July.
How it works
From list to mailbox in one workflow.
Five steps from one busy month to four steady seasons.
app.usespur.com
See it in Spur
A seasonal chimney calendar
Sample Asheville, NC campaigns across the year. Counts are illustrative.
4 seasonal wavesOwner-occupiedBuilt pre-2000Owned 3+ yrsPlus past customers
- Summer sweep420 homesMail Aug 1Book by Sept 15
- Winter caps260 homesMail January 10Rain and animals
- Spring repairs300 homesMail April 1Crown and flashing
- Liner check180 homesMail June 10Pre-1990 homes
- Past customers140 homesMail at 11 monthsYour list
AI draft for Joyce P. · 230 Beaver Lake Rd
Hi Joyce,
A chimney swept in August is ready for the first fire in October, and you skip the waitlist that builds every fall. Summer is also when our crews have the most time to look closely.
Book by September 15 and we'll honor last year's price. We'll sweep, inspect, and show you photos of what we find.
Scan the code to pick a date.
Dana Whitfield · Ember & Flue Chimney Co. · (828) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
How seasonal timing works for chimney companies
Chimney demand follows the first cold night. Owners remember their fireplace when the temperature drops, and by then every sweep in town has a waitlist. Seasonal campaigns let you pull that demand earlier and fill the rest of the year with work that doesn't depend on the weather.
The summer sweep is the anchor. A chimney can be cleaned and inspected any time it's cool, and summer is the easiest time for crews, with no soot-laden fires to wait for. Mail in early August, with a booking deadline in mid-September, and offer a small incentive to book early.
Winter is for caps. Owners notice drafts, water stains, and animals in January and February. A chimney cap keeps out rain, birds, and squirrels, and is a simple, inexpensive upsell. A short card in January fits that moment.
Spring is for repairs. Crowns, flashing, and mortar joints that were damaged by winter freeze and thaw are best repaired in mild weather. Mail in early April, with a note that early inspection prevents summer storm damage.
Early summer is for liners. After the heating season ends, a camera inspection is easy to schedule, and a liner replacement can be done well before the next fall. Target older homes and mention new appliances that might need a liner.
Plan capacity before you mail. Cap each wave by crew availability, and tell owners honestly how far out you are booking. After each season, review which wave filled which gap and adjust the next year's mail date.
Rotate the creative each year. Keep the structure, the dates, and the lists, but change the photo, the headline, and one detail in the copy. Owners who have seen the same card for several years stop reading it, and a fresh look signals that the company is active without adding any work to the schedule.
15×+return on a year of Spur Team from four seasonal mailings
Four steady waves beat one frantic month.
- Spur Team: $49/mo billed annually = $588/yr
- 4 mailings of 300 cards at $0.94 each = $1,128
- 40 extra jobs a year (~$350 average) ≈ $14,000
Example math. Response varies by climate and list. Run your own numbers →
One tool, not four
Spur vs. the usual seasonal approach
What you needThe usual waySpur
Four waves scheduled onceA single fall promo✓ Built in
Offers matched to the seasonThe same flyer all year✓ Built in
Mailed weeks before the rushMailed when the phone rings✓ Built in
Scans and bookings by seasonNo comparison✓ Built in
Repeats every year automaticallyRebuilt each year✓ Built in
Seasonal Campaigns by the numbers
Why timing matters for chimneys
Sept–Oct
is when most sweep calendars fill
Freeze-thaw
cycles are a leading cause of masonry chimney damage
15×+
return on a year of Spur Team from four seasonal mailings
FAQ
Seasonal chimney questions
When should I mail chimney sweep campaigns?
In early August, with a booking deadline in mid-September, so jobs are done before the October rush.
What do I offer in winter?
Chimney caps and draft or leak inspections, when owners notice rain, birds, and drafts.
How do I fill spring?
Offer crown, flashing, and mortar repairs in early April, when weather is mild.
Can I reuse the same campaigns every year?
Yes. Spur repeats the schedule and refreshes the lists.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Keep every crew busy, every season.
Schedule summer, winter, and spring once, and let Spur mail them every year. Free to start.
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