Most roofers mail after a storm or wait for leak calls. Homeowners with weak roofs never hear from them before the season hits.
Roofing play · Seasonal campaigns
Roofing seasonal campaigns that land before storm season and before the first freeze.
Roofing demand follows the weather: hail and wind in spring, ice dams and leaks in winter. Spur builds your aging-roof list once, writes a spring storm-prep card and a fall pre-winter card for each home, and mails them on schedule every year, so homeowners book inspections before the season tests their roof.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jeff Kowalczyk16824 Pacific StOmaha, NE 68118Scan to book before November
Jeff K. booked a pre-winter roof check · 24 min ago
AI-written for this owner · Mailed in 2 days
Spring + falltwo campaigns, set once, repeated yearly
4–6 wksbefore storm season and the first freeze
Aging roofsonly, not every door on the route
The problem
Roofing marketing usually reacts to the weather instead of getting ahead of it.
Late winter and midsummer can leave crews idle. Inspections booked ahead of the season fill those weeks with planned work.
A new list, a new design, and a new print order each time. When the office is busy, the campaign quietly gets skipped.
How it works
From list to mailbox in one workflow.
Five steps to set the roofing calendar once and let it run.
app.usespur.com
See it in Spur
A fall pre-winter roof list in Spur
Sample homes in one west Omaha zip for the fall campaign. Names are partly masked.
Zip 68118Single-familyOwner-occupiedBuilt 1995–2008No re-roof permitMail Sept 15
- Jeff K.16824 Pacific St2,460 sq ft · built 2002Owned 17 yrs
- Amy & Rob L.1209 S 168th Ave2,890 sq ft · built 1998Owned 22 yrsTwo-story
- Tran N.16602 Hickory St2,120 sq ft · built 2004Owned 13 yrs
- Carol B.1415 S 171st Cir3,050 sq ft · built 1996Owned 26 yrsSteep pitch
- Darius M.16917 Marcy St2,300 sq ft · built 2006Owned 11 yrs
AI draft for Jeff K. · 16824 Pacific St
BEFORE THE SNOW: IS THE 2002 ROOF ON PACIFIC ST READY?
Hi Jeff, homes on your block were built around 2002. If your roof is original, the shingles are more than 20 years old, and that's when winter starts to find the weak spots.
Ice dams form when heat escaping through the attic melts snow that refreezes at the eaves, and older shingles let that water back up underneath. Our free pre-winter check covers shingles, flashing, vents, gutters, and the attic, with photos of everything we see.
Scan the code to book a September or October visit, before the first snow.
Big Sky Roofing · (402) 555-0137
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to build a roofing marketing calendar around the seasons
Roofs fail on a seasonal rhythm. In much of the country, spring and early summer bring hail and straight-line winds. The NOAA National Severe Storms Laboratory notes that hail is most common in spring and summer, with the Plains seeing the most activity. Late fall and winter bring the other half of the problem: freeze-thaw cycles, heavy snow, and ice dams. Seasonal campaigns put your name in front of homeowners before each of those periods, when an inspection is a calm, scheduled decision rather than an emergency.
Run two campaigns a year. The spring card is about storm prep: loose or lifted shingles, worn flashing, and granule loss that make a roof more vulnerable to the next hailstorm. The fall card is about winter: shingles, flashing, and attic ventilation and insulation, since ice dams form when warm attic air melts snow that refreezes at the eaves. Both offer a free inspection with photos, and both are the natural moment to offer a maintenance plan.
Timing matters more than design. Mail four to six weeks before your local storm season and your usual first hard freeze. In Texas and Oklahoma that means a spring card in February or early March. In the upper Midwest and Northeast, the fall card should mail in late August or September, while the weather still allows roof work.
Target homes where the season will matter most. Owner-occupied single-family homes built 15 to 30 years ago, held long enough to likely have the original roof, and not on your customer list. Remove homes with a recent re-roof permit where your county publishes them.
Set it up once and let it repeat. The list, the two cards, and the mail dates should run every year without anyone rebuilding them. After each season, check which neighborhoods produced inspections and jobs, adjust the list, and let the next drop go out on time.
12×return on two seasonal drops plus a year of Spur Team
Two seasonal drops that keep crews busy between storms.
- Spur Team: $588/yr, plus 2 drops × 700 homes = 1,400 postcards at $0.94 = $1,316
- Two $11,000 replacements from seasonal inspections = $22,000
- $22,000 from $1,904 of software and postage = 12×, before repairs and maintenance plans
Example math. Inspection-to-replacement rates vary by roof age and market. Run your own numbers →
One tool, not four
Spur vs. the usual seasonal roofing routine
What you needThe usual waySpur
Aging-roof listRebuilt every season✓ Built in
Card for each seasonNew design every time✓ Built in
Mail dates set for your climateWhenever someone remembers✓ Built in
Repeats next yearStart over✓ Built in
Scan alerts and trackingWaiting for leak calls✓ Built in
Seasonal Campaigns by the numbers
Why roofs need a spring and a fall check
Spring + summer
are peak hail seasons, with the Plains seeing the most activity
Ice dams
form when heat escaping into the attic melts roof snow that refreezes at the colder eaves
12×
return on two seasonal drops plus a year of Spur Team
FAQ
Roofing seasonal campaign questions
When should roofers send spring and fall postcards?
Four to six weeks before your local storm season and your usual first hard freeze. In southern Plains states the spring card often mails in February. In northern states the fall card mails in late August or September.
What should a pre-winter roofing card offer?
A free inspection of shingles, flashing, vents, gutters, and the attic, with photos. Mention ice dams in one plain sentence and add a maintenance plan option.
How do roofers get work in the off season?
Book planned inspections before each season instead of waiting for storms and leaks. Seasonal mail to aging roofs fills slow weeks with scheduled work.
Can Spur repeat my seasonal roofing campaigns?
Yes. Set the list, both cards, and the mail dates once, and they repeat every year. You can change the offer or list before each drop.
Should seasonal mail go to past customers?
Send past customers a reminder or maintenance offer instead, and send the seasonal inspection card to homes that aren't on your list yet.
Keep exploring
Related plays and guides
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