Bruised shingles and lost granules don't show from the ground. Many owners assume they're fine until a leak appears a year later.
Roofing play · Hail damage
Hail damage marketing that names the storm, the hail size, and the street.
Hail damage to shingles is almost invisible from the ground, so most homeowners don't know they have it until a leak shows up. Spur targets the homes inside the reported hail swath, writes a card that names the date and hail size, and offers a free inspection with photos, so homeowners can decide with real information.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Greg Sandoval3471 S Monaco PkwyDenver, CO 80237Scan for a free hail inspection
Greg S. scanned your hail inspection postcard · 7 min ago
AI-written for this owner · Mailed in 2 days
1"+hail is the National Weather Service's severe threshold
Hail date + sizenamed on every card
Photosoffered, so owners can see what you see
The problem
Homeowners can't see hail damage, so they don't call.
Hail can hammer one neighborhood and miss the next. Mailing a whole county wastes money on homes that saw nothing.
After a big hail event, mailboxes fill with lookalike cards. The one with the exact date and hail size gets read.
How it works
From list to mailbox in one workflow.
Five steps from a hail report to a documented inspection.
app.usespur.com
See it in Spur
A hail swath list in Spur
Sample homes in one southeast Denver neighborhood after a 1.75" hail event. Names are partly masked.
Zip 80237Hail 1.75" · Jun 9Single-familyOwner-occupiedRoof likely 10+ yrs
- Greg S.3471 S Monaco Pkwy2,320 sq ft · built 1976Owned 17 yrsAsphalt likely
- Ellen & Mark T.7815 E Mansfield Ave2,690 sq ft · built 1981Owned 21 yrs
- Rosa V.3290 S Ivanhoe St1,840 sq ft · built 1968Owned 30 yrs
- Kevin L.7620 E Princeton Ave3,010 sq ft · built 1985Two-storyOwned 12 yrs
- Nora F.3556 S Locust St2,050 sq ft · built 1972Owned 26 yrs
AI draft for Greg S. · 3471 S Monaco Pkwy
1.75" HAIL FELL ON SOUTHMOOR PARK ON JUNE 9.
Hi Greg, hail reports from June 9 show stones up to 1.75 inches across your neighborhood. Hail that size can bruise asphalt shingles and strip the granules that protect them from the sun, and it rarely looks like much from the ground.
We'll inspect your roof for free, take photos of every slope, and send them to you whether we find damage or not. If there's damage worth a claim, we'll explain your options. We won't pressure you either way.
Scan the code to book. We're inspecting Southmoor Park this week and next.
Alicia Romero · Front Range Roof Co. · Denver Roofing Lic. #R-2104 · (303) 555-0145
Sample data for illustration. Your results depend on your market and filters.
Playbook
How hail damages a roof, and how to market after a hail storm
The National Weather Service classifies hail of one inch or larger as severe, and that's roughly where damage to asphalt shingles becomes likely. Larger stones, older shingles, and wind-driven hail make it worse. The damage usually shows up as bruising (soft spots where the mat underneath is cracked), granule loss that exposes the asphalt to sunlight, and cracked or punctured shingles. Almost none of it is visible from the ground, which is why so many homeowners don't call until a leak appears.
Hail swaths are narrow. One neighborhood can take baseball-size stones while the one next to it sees pea-size hail. Use hail reports from the National Weather Service and NOAA's Storm Events Database, radar-based hail maps if you subscribe to one, and your own inspections to define where to mail. Mailing a whole county wastes money and trains homeowners to ignore storm mail.
The best hail mailers are specific and honest. Name the date and the reported hail size, explain in one sentence what that size can do to shingles, and offer a free inspection with photos. Photos are the key. They let the homeowner see the roof for themselves and make a decision without taking your word for it, and they're what the insurance adjuster will want to see anyway.
Respect the homeowner's decision and the rules. Don't promise a new roof or say insurance will pay. Texas, Colorado, and several other states prohibit contractors from waiving or rebating deductibles, and in most states only a licensed public adjuster can negotiate a claim for the homeowner. Many policies also set a deadline for filing wind and hail claims, so a reminder card before that window closes is helpful, not pushy.
Keep the list after the season ends. Homes in the swath that didn't respond may notice a leak next spring. A follow-up campaign six to twelve months later, focused on roof age and the original storm date, often finds the late discoverers.
34×return on a year of Spur Team from two hail-claim roofs at $10,000
A hail swath can hold a year of replacements.
- Spur Team: $588/yr, plus 1,200 homes in the swath × 2 cards = 2,400 postcards at $0.94 = $2,256
- Two $10,000 roof replacements = $20,000
- That's 34× your subscription and 7× the software and postage combined
Example math. Hail size, roof age, and claim approvals vary widely. Run your own numbers →
One tool, not four
Spur vs. the usual hail marketing
What you needThe usual waySpur
Homes inside the swathWhole-county mailers or door-knocking✓ Built in
Card with the hail date and sizeGeneric storm flyer✓ Built in
Current owner mailing addressProperty address only✓ Built in
In the mail in two business daysPrint shop backlog✓ Built in
Claim-window follow-upCalendar reminders, if any✓ Built in
Hail Damage by the numbers
Why hail is a roofing market of its own
1 inch
hail diameter is the National Weather Service's threshold for a severe thunderstorm
#1
wind and hail damage is the most common cause of homeowners insurance claims
34×
return on a year of Spur Team from two hail-claim roofs at $10,000
FAQ
Hail damage marketing questions
What size hail damages a roof?
Hail around one inch and larger is where damage to asphalt shingles becomes likely, and it's the National Weather Service's threshold for severe hail. Older shingles and wind-driven hail can be damaged by smaller stones.
How do I find homes hit by hail?
Use hail reports from the National Weather Service and NOAA's Storm Events Database, hail maps, and your own inspections to choose zips or neighborhoods. Then filter to owner-occupied single-family homes in Spur.
What should a hail damage postcard say?
The date, the reported hail size, a one-sentence explanation of hidden damage like bruising and granule loss, and a free inspection with photos. Show your local address and license or registration.
Can I offer to cover the homeowner's deductible?
In many states, no. Texas, Colorado, and several others prohibit contractors from waiving, paying, or rebating a deductible. Check your state's rules and never put that kind of offer on a mailer.
How long do homeowners have to file a hail claim?
It depends on the policy and the state. Many policies set a deadline for wind and hail claims, often one to two years after the storm. Encourage homeowners to check their own policy.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Show homeowners the damage they can't see from the driveway.
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