Cards sent to the property reach tenants, who can't hire a plumber and usually throw the card away.
Plumbing play · Landlords
Plumbing landlord marketing that wins every unit, not just one leak call.
A landlord with six units has six water heaters, dozens of fixtures, and tenants who call at midnight about leaks and no hot water. Spur finds small landlords who own several properties in your service area, mails them at their own address instead of the tenant's, and offers what they need: one reliable plumber for every building.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Teresa Novak4120 N Kildare AveChicago, IL 60641Scan for landlord pricing
Teresa N. scanned your landlord postcard · 38 min ago
AI-written for this owner · Mailed in 2 days
2+ propertiesper owner, so one yes covers several units
Owner's addressnot the rental, so the decision-maker reads it
24/7tenant response, the thing landlords value most
The problem
Landlord plumbing work is valuable, and the mail usually reaches the tenant.
They want one plumber, fast tenant response, predictable pricing, and help keeping hot water and plumbing up to code.
Tenants often report slow leaks late. A dripping supply line turns into a ceiling repair in the unit below.
How it works
From list to mailbox in one workflow.
Five steps from a landlord list to a multi-unit service relationship.
app.usespur.com
See it in Spur
A small-landlord list in Spur
Sample owners of several 2–4 unit buildings on Chicago's Northwest Side, grouped by owner. Names are partly masked.
Chicago, ILAbsentee owner2+ properties2–4 unitsBuilt before 1940
- Teresa N.3 properties · Logan SquareOwner in Portage ParkTwo-flatsBuilt 1912–1925
- Victor & Ana R.4 properties · AvondaleOwner in Park RidgeTwo- and three-flatsBuilt 1920s
- Hamid K.2 properties · Humboldt ParkOwner in SchaumburgThree-flatsBuilt 1908
- Joanna S.5 properties · Albany ParkOwner in SkokieTwo-flatsBuilt 1915–1930
- Leon W.2 properties · Irving ParkOwner in Milwaukee, WIOut-of-stateBuilt 1924
AI draft for Teresa N. · 3 properties in Logan Square
Dear Ms. Novak,
Our records show you own three two-flats in Logan Square, all built between 1912 and 1925. That's six units, likely six water heaters, and plumbing that has been updated piece by piece over a century.
We work with small landlords across the Northwest Side. For one landlord rate, we'll check every water heater, shutoff valve, supply line, and drain across your buildings, send you one report per building, and answer your tenants' no-hot-water and leak calls 24 hours a day.
Scan the code for landlord pricing, or call me to schedule a walk-through of all three buildings in one morning.
Mike Kowalski · Windy City Plumbing · IL Lic. 058-201477 · (773) 555-0186
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win plumbing work from landlords
Small landlords who own a handful of single-family rentals, two-flats, and small multi-unit buildings are some of the best customers a plumber can have. They have more fixtures and water heaters per relationship than any homeowner, their tenants generate steady service calls, and most self-manage without a regular plumber. When a tenant calls about no hot water on a Sunday night, they scramble.
Reach the owner, not the property. Mail sent to a rental reaches the tenant. Public records show the owner's mailing address, and enrichment fills in where it's out of date. Group properties by owner so each landlord gets one letter that names all their buildings nearby.
Sell what landlords actually buy: reliability, fast tenant response, predictable pricing, and staying compliant. Hot water is a basic habitability requirement in most places, and some cities set specific standards. New York City, for example, requires landlords to provide hot water at a constant minimum of 120°F year-round. A landlord facing a tenant complaint or a code violation will pay for a plumber who answers quickly.
Leaks in rentals are expensive. EPA WaterSense estimates that about 10% of homes have leaks wasting 90 gallons or more a day, and in a rental the landlord often pays the water bill and the repair. A slow supply-line leak in an upstairs unit becomes a ceiling repair downstairs. A yearly inspection across all units, with one report per building, catches those problems early and helps the landlord plan water heater replacements instead of reacting to failures.
Use a sealed letter for the first touch, follow up a month later, and time it before winter, when frozen pipes and water heater failures peak. Keep the tone professional, and never imply tenants or owners have done anything wrong.
Consider a simple per-unit plan. A yearly inspection at a set price per unit, with landlord rates on repairs and a guaranteed response time for tenant calls, gives the landlord a number they can budget and gives you recurring revenue across every building they own. Landlords also talk to each other, so one satisfied owner often leads to several more.
6 unitsunder one landlord relationship, from one letter
One landlord can mean six water heaters.
- Spur Team: $588/yr, plus 350 landlords × 3 letters = 1,050 letters at $1.29 = $1,355
- One 6-unit landlord on a $120/unit yearly plan = $720/yr, before tenant calls
- Add six water heater replacements over the next few years at $2,200 each = $13,200
Example math. Portfolio sizes and plan pricing vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual way to reach landlords
What you needThe usual waySpur
Owners with several rentalsLandlord association networking✓ Built in
Owner's own mailing addressMail to the rental, read by tenants✓ Built in
Letter naming their buildingsGeneric homeowner postcard✓ Built in
Sealed letter printing and mailOffice printer and stamps✓ Built in
Knowing who's interestedCold calls✓ Built in
Landlord Marketing by the numbers
Why landlords need a plumber on call
120°F
is the minimum hot water temperature New York City landlords must provide year-round
1 in 10
homes have leaks that waste 90 gallons or more per day
6 units
under one landlord relationship, from one letter
FAQ
Plumbing landlord marketing questions
How do plumbers get landlord customers?
Find absentee owners with two or more rentals in your service area, mail them at their own address, and offer what they need: 24/7 tenant response, landlord pricing, and a yearly inspection across all units.
How do I find landlords who self-manage?
Filter absentee owners by number of properties owned, focusing on owners with two to ten small buildings. Large portfolios usually have property managers with existing vendors.
Should plumbers mail the rental or the owner?
The owner. Mail to the rental reaches the tenant, who doesn't choose the plumber.
What do landlords want from a plumber?
Fast response to tenant calls, predictable pricing across units, clear reports, and help planning water heater replacements before they fail.
When should I mail landlords?
Before winter, when frozen pipes and water heater failures peak, with a follow-up a month later.
Keep exploring
Related plays and guides
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