Sellers often stop cleaning months before listing, and buyers inherit mildew, algae, and weathered decks.
Pressure washing play · New homeowners
Pressure washing leads from new homeowners who just bought a dirty house.
New owners want the house to feel like theirs, and green siding and stained concrete get in the way. Spur finds recent buyers, writes a friendly welcome card with a move-in wash offer, and mails it within weeks of closing.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Priya Nair408 Willow Creek DrNashville, TN 37221Scan to book your move-in wash
Priya N. booked a move-in wash · 5 min ago
AI-written for this owner · Mailed in 2 days
Sold last 90 daysthe window when new owners refresh the exterior
Built 1990+siding, decks, and concrete that show buildup
Move-in washa simple, one-visit package
The problem
New owners notice every stain and none of the solutions.
A clear, packaged price feels safe, while an open-ended quote feels risky.
Without sale data, you miss the 90-day window and the owner books whoever hangs a flyer first.
How it works
From list to mailbox in one workflow.
Five steps from a closed sale to a booked move-in wash.
app.usespur.com
See it in Spur
A new-homeowner list in Spur
Sample Nashville homes sold in the last 60 days, built 1992–2012. Names are partly masked.
Zip 37221Sold last 60 daysBuilt 1992–2012Owner-occupiedExclude cash investors
- Priya N.408 Willow Creek DrBuilt 2001 · vinyl sidingSold 3 wks ago
- Dev & Kim A.416 Willow Creek DrBuilt 2001 · vinyl sidingSold 5 wks ago
- Isaac L.7120 Harpeth RdBuilt 1995 · brick + deckSold 6 wks ago
- Maya & Joel B.512 Oak Hill CtBuilt 2008 · stuccoSold 4 wks ago
- Ron T.3304 Brooks LnBuilt 1998 · vinyl sidingSold 8 wks ago
AI draft for Priya N. · 408 Willow Creek Dr
Hi Priya,
Congratulations on the new house. If the siding, driveway, or deck looks tired from the last few seasons, a move-in wash is the fastest way to make it feel like yours.
We offer a simple package with a clear price: house, driveway, and walkways in one visit, using soft wash on siding and roof edges.
Scan the code to pick a day.
Marcus Lee · Bright Side Exterior Cleaning · (615) 555-0167
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new homeowners are a natural pressure washing audience
A home that has just sold has often been neglected on the outside. Sellers focus on interior staging and curb appeal in the final weeks, but years of mildew, algae, and weathering remain on shaded walls, decks, and concrete. New owners see all of it the first time they walk the property alone.
The first 90 days are the window. Owners are already spending on the house, they have not chosen a washing company, and they want a quick visible win. A clear package, such as house, driveway, and walkways for a set price, is easy to say yes to.
Package the offer. New owners dislike open-ended estimates. A move-in wash with a fixed price and a short list of what it includes, such as siding, concrete, patio, and a deck rinse, makes the decision simple. Offer add-ons for roof, gutters, and windows, and let them choose.
Time the visit to the move-in. Many owners prefer the wash before furniture and boxes crowd the patio. A card that arrives within a few weeks of closing and offers a day before or just after the move helps them plan.
Use public sale data respectfully. Say 'homes in your neighborhood often need a wash after a few seasons', not 'we saw your house is dirty'. Welcome the owner and let the exterior be the reason for the card.
8×+return on a year of Spur Team from new homeowner mailings
A few move-in washes and renewals cover the year.
- Spur Team: $49/mo billed annually = $588/yr
- 800 welcome cards on Team at $0.94 each = $752
- 14 move-in washes (~$380 each) plus add-ons ≈ $6,000, renewing yearly
Example math. Response, package price, and add-ons vary. Run your own numbers →
One tool, not four
Spur vs. waiting for referrals
What you needThe usual waySpur
Finds buyers within weeks of saleNo view of who just bought✓ Built in
Skips investors automaticallyMail everyone, hope✓ Built in
Packaged move-in wash priceOpen-ended estimate✓ Built in
Scan alerts to follow up fastNo idea who read it✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
New Homeowners by the numbers
Why the first 90 days matter
~10 yrs
is the typical time a homeowner stays in a home, long enough for annual washes to repeat
Soft wash
protects siding and roofs while removing algae and mildew
8×+
return on a year of Spur Team from new homeowner mailings
FAQ
New homeowner pressure washing questions
How do I find new homeowners who need a wash?
Pull single-family homes sold in the last 90 days, built 1990 or later. Spur filters investors out for you.
What should the offer be?
A move-in wash package with a fixed price and a short list of what it includes.
When should the card arrive?
Within 30 to 90 days of closing, ideally before the owner has chosen a washing company.
Should I offer add-ons?
Yes. Roof, gutter, and window add-ons raise the ticket without complicating the offer.
Keep exploring
Related plays and guides
Start in minutes. No card required.
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Find recent buyers, mail a friendly welcome, and book the move-in wash. Free to start.
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