Cards sent to the property reach the tenant, who doesn't hire the roofer and usually throws the card away.
Roofing play · Landlords
Roofing landlord marketing that wins every roof in the portfolio.
A landlord with five rentals has five roofs, tenants who report leaks at the worst times, and no time to manage contractors. Spur finds small landlords who own several properties in your service area, mails them at their own address instead of the tenant's, and offers what they want: one reliable roofer for every property.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Gerald Brooks218 Rosemont AveBryn Mawr, PA 19010Scan for landlord pricing
Gerald B. scanned your landlord postcard · 41 min ago
AI-written for this owner · Mailed in 2 days
2+ propertiesper owner, so one yes covers several roofs
Owner's addressnot the rental, so the decision-maker reads it
One reportwith photos for every property
The problem
Landlord roofing work is valuable, and the mail usually reaches the tenant.
They want one roofer, predictable pricing, fast response to tenant leak calls, and a plan for which roof to replace first.
Tenants often report leaks late. A small flashing repair turns into ceiling, insulation, and mold work, and the landlord pays for all of it.
How it works
From list to mailbox in one workflow.
Five steps from a landlord list to a portfolio roofing relationship.
app.usespur.com
See it in Spur
A small-landlord list in Spur
Sample owners of several 1–4 unit rentals in northwest Philadelphia, grouped by owner. Names are partly masked.
Philadelphia, PAAbsentee owner2+ properties1–4 unitsBuilt before 1960
- Gerald B.5 properties · GermantownOwner in Bryn Mawr, PATwins and rowhomesBuilt 1910–1935
- Helen & Ray S.3 properties · Mt. AiryOwner in Ambler, PADuplexesBuilt 1920s
- Kwame A.4 properties · East FallsOwner in Cherry Hill, NJOut-of-stateBuilt 1925
- Lisa M.2 properties · RoxboroughOwner in Conshohocken, PATriplexesBuilt 1940s
- Sam K.6 properties · GermantownOwner in Philadelphia, PARowhomesBuilt 1900s
AI draft for Gerald B. · 5 properties in Germantown
Dear Mr. Brooks,
Our records show you own five rental properties in Germantown, most built before 1935. Older roofs, especially flat and low-slope rowhome roofs, are where small leaks start, and tenants often don't report them until there's a stain on the ceiling.
We work with small landlords across northwest Philadelphia. We'll inspect all five roofs in one morning, send you a single report with photos and a priority list, and give you landlord pricing on repairs. Tenant leak calls get a same-day response, so a small problem doesn't become a big one.
Scan the code for landlord pricing, or call me to schedule the walkthrough.
Dan Kelly · Liberty Bell Roofing · PA HIC #PA118220 · (215) 555-0153
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win roofing work from landlords
About one in three U.S. households rents its home, according to the Census Bureau, and a large share of those rentals are single-family homes, twins, and small multi-unit buildings owned by individuals. These small landlords handle maintenance themselves, often from another town, and most don't have a regular roofer. When a tenant reports a leak, they scramble. That makes them some of the best roofing customers you can have: one relationship, several roofs, and recurring repair work.
Reach the owner, not the property. Mail sent to a rental reaches the tenant. Public records show the owner's mailing address, and enrichment fills in where it's out of date. Group the properties by owner so each landlord gets one letter that names all their buildings nearby.
Sell what landlords buy. They care about predictable costs, fast response to tenant calls, and knowing which roof needs attention first so they can budget. A portfolio inspection with one report, photos for each property, and a priority list answers those needs directly. The National Roofing Contractors Association recommends inspecting roofs twice a year and after major storms, which gives landlords a simple maintenance schedule to follow.
Leaks in rentals are expensive. A small flashing or seam problem that goes unreported can damage ceilings, insulation, and drywall, and can lead to mold, which creates tenant complaints and possible code issues. Landlords who have been through that understand why a regular inspection program pays for itself.
Use a sealed letter for the first touch, since landlords are running a business, and follow up a month later. Time campaigns before your wet or winter season. Keep the tone professional and avoid implying that owners or tenants have done anything wrong. Over time, a landlord who trusts you with every property will usually give you the replacements too, and often refers other landlords they know.
5 roofsunder one landlord relationship, from one letter
One landlord can mean five roofs.
- Spur Team: $588/yr, plus 300 landlords × 3 letters = 900 letters at $1.29 = $1,161
- One 5-property landlord on a $250/property yearly inspection and repair plan = $1,250/yr
- Add one roof replacement over the next few years and the campaign pays for itself many times over
Example math. Portfolio sizes, roof types, and pricing vary by market. Run your own numbers →
One tool, not four
Spur vs. the usual way to reach landlords
What you needThe usual waySpur
Owners with several rentalsLandlord association networking✓ Built in
Owner's own mailing addressMail to the rental, read by tenants✓ Built in
Letter naming their propertiesGeneric homeowner postcard✓ Built in
Sealed letter printing and mailOffice printer and stamps✓ Built in
Knowing who's interestedCold calls✓ Built in
Landlord Marketing by the numbers
Why small landlords need a roofer on call
~1 in 3
U.S. households rent their home, many in single-family and small multi-unit buildings
Twice a year
and after major storms is how often NRCA recommends inspecting a roof
5 roofs
under one landlord relationship, from one letter
FAQ
Roofing landlord marketing questions
How do roofers get landlord customers?
Find absentee owners with two or more rentals in your service area, mail them at their own address, and offer what they need: a portfolio inspection, one report with photos, landlord pricing, and fast response to tenant leak calls.
How do I find the owner of a rental with an old roof?
Property records show the owner and their mailing address. In Spur, filter for absentee owners and number of properties owned, then enrich the owner for current contact details.
Should I mail the rental or the owner?
The owner. Mail to the rental reaches the tenant, who doesn't hire the roofer.
What do landlords look for in a roofer?
Predictable pricing, fast response to tenant calls, clear photo reports, and a priority list that helps them budget for replacements across properties.
Should roofers target property management companies?
Yes, but they usually have vendors already. Small landlords who self-manage two to ten properties are often easier to win and more loyal once they find a roofer they trust.
Keep exploring
Related plays and guides
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