Curious owners get an automated estimate online and never talk to a local agent.
Agent play · Home valuation
Home valuation postcards that tell you who's curious about selling.
"What's my home worth?" is the question almost every future seller asks first. Spur mails homeowners a personal home value offer with their own QR code, and alerts you the moment someone scans, so you can follow up with a real analysis while they're curious.
Free forever plan · No card · 20 property searches a month
Nate S. requested his home value · 4 min ago
AI-written for this owner · Mailed in 2 days
Per-homeQR codes that reveal interest
Instantalerts when a homeowner scans
Realagent analysis, not just an algorithm
The problem
Online estimates send your sellers to someone else.
Most homeowners aren't ready to sell. They are curious about value.
Without a signal, you call everyone and annoy the people who aren't ready.
How it works
From list to mailbox in one workflow.
Five steps from homeowner list to listing appointment.
app.usespur.com
See it in Spur
A home valuation campaign in Spur
Sample long-held homes with their scan activity. Names are partly masked.
Clintonville, ColumbusOwner-occupiedOwned 10+ yrsEquity 50%+
- Nate S.3302 Kingston AveBought 2008Scanned today
- Mary & Jon L.155 W Weber RdBought 2003Scanned twice
- Karen B.2840 Calumet StBought 1999100% equity
- Phil & Rose D.61 Erie RdBought 2011No scan yet
- Gwen T.3517 N High StBought 2006No scan yet
AI draft for Nate S. · 3302 Kingston Ave
Hi Nate,
Thanks for requesting a home value for 3302 Kingston Avenue. Online estimates can be off by a lot for homes like yours, because they can't see your updates, your lot, or what buyers in Clintonville are paying for right now.
I've attached a comparative market analysis based on the most recent sales within half a mile, adjusted for size, condition, and features. Based on those sales, your home would likely sell in the range shown on the next page.
If you'd like to talk through what's driving that range, or you're just curious about the market, I'm happy to help. No pressure either way.
Angela Kim · Heights Realty · (614) 555-0176
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to get seller leads from home valuation postcards
Most homeowners aren't ready to sell when they get your postcard, but nearly all of them are curious about what their home is worth. A home value offer meets them at that curiosity, and the homeowners who respond are telling you they're at least thinking about it.
Personalize the offer. A card that names their street, references when they bought, and mentions how the neighborhood has changed is far more compelling than a generic "What's your home worth?" A per-home QR code lets you know exactly which homeowner asked.
Follow up with something better than an algorithm: a real comparative market analysis based on recent nearby sales, adjusted for their home's features. Be precise about what it is. Agents can provide a CMA or broker price opinion, but in most states only a licensed appraiser can provide an appraisal, so don't call it one.
Then stay in touch. A homeowner who requested a value is a long-term prospect. A quarterly value update keeps you in front of them until they're ready, often 6 to 24 months later.
17×return on a year of Spur Team from one extra listing
One listing from a value request covers years.
- Spur Team: $588/yr billed annually
- 500 homeowners × 4 cards a year = 2,000 postcards at $1.09 = $2,180
- One listing at a $10,000 commission = 17× your subscription
Commission based on a typical listing side on a $400,000 home. Your split may differ. Run your own numbers →
One tool, not four
Spur vs. the usual home valuation workflow
What you needThe usual waySpur
Homeowner listFarm report or MLS export✓ Built in
Personal value offerGeneric "What's my home worth?"✓ Built in
Per-home QR codeOne landing page for everyone✓ Built in
Know who askedForm fills only, if any✓ Built in
Quarterly value updatesManual✓ Built in
From Agents using Spur
Results from the mailbox.
“The QR code alerts are the best feature no one talks about. I know exactly who's thinking about selling before I even call them.”
FAQ
Home valuation postcard questions
Do home valuation postcards work?
Yes, when they're personal and paired with a real follow-up. Most homeowners are curious about value even when they aren't ready to sell.
What should I send after someone requests a value?
A comparative market analysis based on recent nearby sales, adjusted for their home's features, within a day.
Can I call it a free appraisal?
No. In most states only licensed appraisers can provide appraisals. Call it a home value, CMA, or market analysis.
How do per-home QR codes work?
Each card gets its own code tied to that address, so when it's scanned you know exactly which homeowner is curious. QR codes start on the Agent plan.
Which homeowners should I mail?
Long-held, high-equity homes in your farm or target neighborhoods are most likely to move in the next few years.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Find out who's curious before they call someone else.
Build a homeowner list and send your first personal home value postcards today. Free to start.
Send home value postcards — freeFree forever plan · No card · 20 property searches a month
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