"Just sold on your street" is information neighbors want, which is why the card gets read.
Free template · Just sold postcard
Just sold postcard template that turns one sale into the next.
Every sale is news to the neighbors, and neighbors are the most likely people to list next. This template tells them what sold on their street, what it means for their home, and how to see their own value with one scan.
Free forever plan · No card · 20 property searches a month
- 4 versions: neighbor, result, demand, just listed
- 6×9 postcard, front message and back address
- Free to copy, download, and edit
View the text with merge fields
USPSFirst-Class
{owner_full_name}{mailing_address}Scan to see your home's value
Merge fields
Every highlighted field is filled in for each owner.
Copy the text and fill these in by hand, or let Spur fill them from the owner's property record when you mail to neighbors.
- {owner_first_name}
- The neighbor's first name.
- {owner_full_name}
- The neighbor's full name for the address panel.
- {mailing_address}
- The neighbor's mailing address.
- {sold_address}
- The home you just sold (if your client agrees).
- {neighborhood}
- The neighborhood or street name.
- {days_on_market}
- How quickly it sold.
- {your_name}
- Your name and brokerage.
- {your_phone}
- Your direct number.
Why it works
News about their street, not an ad about you.
Days on market or number of offers. A single, specific result beats a list of awards.
It connects the sale to the neighbor's own value, the question every owner has.
A QR code opens their home's estimated value, and tells you who's curious.
Variations
Three more just sold and just listed postcards
Free to copy. Pick the one that fits the owner and the moment.
View the text with merge fields
Sold · Multiple offersSold in {days_on_market} days on your street
{owner_first_name}, buyers are still looking in {neighborhood}, and several who missed out on this home are still searching. If you've thought about selling, I'd be glad to share what your home could bring.
— {your_name} · {your_phone}USPSFirst-Class
{owner_full_name}{mailing_address}Scan for your free home value
View the text with merge fields
Buyers waitingBuyers missed out in {neighborhood}
Hi {owner_first_name}, after {sold_address} sold, I still have buyers looking for a home like yours. If you'd consider selling, even next year, let's talk about timing.
— {your_name} · {your_phone}USPSFirst-Class
{owner_full_name}{mailing_address}Scan to tell me your plans
View the text with merge fields
Just listed in {neighborhood}New on the market near you
Hi {owner_first_name}, I just listed {sold_address}. Know someone who'd love to live nearby? Share this card. And if you're curious about your own home's value, scan below.
— {your_name} · {your_phone}USPSFirst-Class
{owner_full_name}{mailing_address}Scan for photos and your home's value
How it works
From template to mailbox in one workflow.
Five steps from a closing to a card in every neighbor's mailbox.
app.usespur.com
Guide
How to use just sold postcards to win the next listing
A just sold postcard tells the neighbors around a recent sale that the home sold, and who sold it. It's one of the oldest tools in real estate marketing because it works: neighbors care about what homes on their street sell for, and a recent sale is the moment many of them start wondering what their own home is worth.
The best cards read like local news, not an advertisement. Lead with the sale, give one specific proof point such as days on market or the number of offers, and connect it to the reader's home. A QR code that opens their home's estimated value turns curiosity into a measurable response, and tells you exactly which neighbors are thinking about selling.
Who you mail matters as much as what you say. Start with the 100 to 300 homes closest to the sale, filtered to owner-occupied so you aren't paying to reach renters. Long-term owners nearby are the most likely to list soon. Pair the just sold card with a just listed card when the home first goes on the market, and you've touched the same neighbors twice with real news.
Get your client's permission before sharing the address or details of their sale, and don't share the sale price before it's public record or your client agrees. Many states also require that if you advertise a sale you didn't list, you say whether you represented the buyer, and your brokerage name must appear on the card. Follow your brokerage and MLS policies.
Make it a system, not a one-off. Agents who send just listed and just sold cards for every transaction build recognition street by street. Spur can pull the neighbors and queue both cards automatically whenever you add a listing or a closing, so the habit runs itself.
Track the results by neighborhood. Over a few months, you'll see which streets scan most and which cards produce calls. Double down on the areas that respond, and use the scan data to time your personal follow-up, such as a knock on the door or a call, for the owners who checked their home's value more than once.
Compliance note. Include your brokerage name, say whether you represented the buyer or seller if your state requires it, and don't share a sale price before it's public record or your client agrees. Read the compliance checklist →
FAQ
Just Sold Postcard Template questions
What should a just sold postcard say?
What sold and where, one specific result such as days on market, a link to what it means for their home, and your name and brokerage.
How many neighbors should I send just sold postcards to?
Usually the 100 to 300 nearest homes, filtered to owner-occupied. Go wider in rural areas and narrower in dense neighborhoods.
Can I send a just sold card for a home I didn't list?
Often yes, if you represented the buyer, but many states require you to disclose that. Check your state's advertising rules and brokerage policy.
Should I include the sale price?
Only if it's public record or your client agrees. Days on market or number of offers is a safe alternative.
Is this template free?
Yes. Copy the text and design your own, or let Spur pull the neighbors, personalize each card, and mail it.
Keep exploring
More free templates and guides
The template is free. The mailing is easy.
Make every sale introduce you to the next seller.
Pull the neighbors around your latest sale and mail this card with a home value QR. Free to start.
Use this template in SpurFree forever plan · No card · 20 property searches a month
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