Neighbors see the sign come down but don't know who sold it, how fast, or for how much.
Agent play · Just listed and just sold
Just listed and just sold postcards that turn one sale into the next.
Every listing and closing is proof you can sell homes on that street. Spur pulls the neighbors around the property, writes a personal card about the nearby sale, and adds a QR to each homeowner's home value, so one transaction starts the next conversation.
Free forever plan · No card · 20 property searches a month
David L. checked his home value · 5 min ago
AI-written for this owner · Mailed in 2 days
Neighborspulled from the streets around each sale
Two cardsper listing: just listed and just sold
QRhome value alerts by household
The problem
Most agents waste their best proof.
A stock card with a photo and a price doesn't give neighbors a reason to act.
Advertising a sale you didn't list, or quoting details before closing, can break advertising rules.
How it works
From list to mailbox in one workflow.
Five steps from one listing to the next listing appointment.
app.usespur.com
See it in Spur
A just sold campaign in Spur
Sample neighbors around one closing, owner-occupied only. Names are partly masked.
Around 1416 Harvard StSame and adjacent streetsOwner-occupied86 homes
- David L.1422 Harvard StNext doorOwned 12 yrs
- Ellen & Tom R.1409 Harvard StAcross the streetOwned 24 yrs
- Sam K.1430 Harvard StSame blockOwned 7 yrs
- Lisa M.1415 Columbia StNext streetOwned 15 yrs
- Ray & Ann P.1402 Yale StTwo streets overOwned 19 yrs
AI draft for David L. · 1422 Harvard St
Hi David,
Your neighbor at 1416 Harvard Street just sold, and it went fast: six days on the market with multiple offers.
Several of the buyers who missed out are still looking for a home on your street. If you've ever wondered what your home would sell for in this market, now is a good time to find out.
Scan the code for a free, no-obligation home value. And if you know anyone thinking about moving to the Heights, I'd be glad to help them too.
Marcus Taylor · Heights Realty · (713) 555-0129
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to get more from just listed and just sold postcards
Just listed and just sold postcards work because they're timely and local. A home selling on someone's street is news, and it makes neighbors wonder what their own home is worth. Each listing gives you two natural reasons to mail: when it launches and when it closes.
Choose the right neighbors. The homes on the same street and the next few streets over are the most relevant. Focus on owner-occupied homes, and give extra attention to long-time owners, who are more likely to be considering a move.
Make the card specific. Mention the street, how quickly the home sold, and whether there were multiple offers. For just listed cards, invite neighbors to the open house or to share the listing with friends who'd like to live nearby. A home value QR code turns curiosity into a signal you can act on.
Follow advertising rules. Many states require that if you advertise a sale you didn't list, you disclose that you represented the buyer or weren't the listing agent, and your brokerage name must appear. Don't share the sale price before it's public record or your client agrees, and follow your MLS and brokerage policies.
17×return on a year of Spur Team from one extra listing
Two cards per listing, one more listing a year.
- Spur Team: $588/yr billed annually
- 12 listings × 2 cards × 100 neighbors = 2,400 postcards at $1.09 = $2,616 a year
- One extra listing at a $10,000 commission = 17× your subscription, and more than covers the mail
Commission based on a typical listing side on a $400,000 home. Your split may differ. Run your own numbers →
One tool, not four
Spur vs. the usual just listed / just sold workflow
What you needThe usual waySpur
Neighbor listTitle company farm report✓ Built in
Card about the specific saleStock template✓ Built in
Home value QR per householdNot available✓ Built in
Printing and mailingPrint vendor, minimum orders✓ Built in
Automatic for every dealManual each time✓ Built in
FAQ
Just listed and just sold questions
How many neighbors should I mail?
Usually the same street and the next few streets over, often 50 to 200 homes. Focus on owner-occupied homes.
Can I send just sold cards for a buyer-side deal?
Often yes, but many states require you to disclose that you represented the buyer, and your brokerage name must appear. Check your state's rules.
Should I include the sale price?
Only once it's public record or your client agrees. Days on market and multiple offers are often just as persuasive.
What should a just listed card say?
Invite neighbors to the open house, ask them to share it with friends who'd like to live nearby, and offer a home value.
Can Spur send these automatically?
Yes. Outreach automations can queue just listed and just sold cards whenever you add a new listing or closing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Let every sale start the next one.
Pull the neighbors around your latest listing and send your first card today. Free to start.
Mail my neighbors — freeFree forever plan · No card · 20 property searches a month
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