"Sorry your home didn't sell — I can help!" Sellers have heard it from everyone by the second day.
Agent play · Expired listings
Expired listing postcards that show the seller a new plan.
When a listing expires, the seller hears from a dozen agents, all with the same pitch. Spur helps you send a personal postcard that references their home, offers a specific reason it didn't sell, and invites them to see your plan, with a QR alert the moment they're interested.
Free forever plan · No card · 20 property searches a month
Priya N. viewed your relist plan · 3 min ago
AI-written for this owner · Mailed in 2 days
Uploadyour expired list and enrich owners
Specificcards that reference their home
QRalerts when they're ready to talk
The problem
Expired sellers get the same pitch twelve times.
Expired sellers get call after call. Many stop answering, so mail is how you get through.
They feel let down by their last agent. A generic pitch reads as more of the same.
How it works
From list to mailbox in one workflow.
Five steps from expired list to listing appointment.
app.usespur.com
See it in Spur
An expired listing campaign in Spur
Sample expired listings matched to owners. Names are partly masked.
Columbus, OHExpired in last 14 daysSingle-familyOwner-occupied
- Priya N.2401 Tremont RdOn market 94 daysPrice cut once
- Dan & Ivy M.1830 Arlington AveOn market 121 daysNo price cut
- Rob K.77 W Lane AveOn market 68 daysVacant
- Alice & Joe F.915 Grandview AveOn market 140 days2 price cuts
- Nate S.3302 Kingston AveOn market 85 daysOwned 18 yrs
AI draft for Priya N. · 2401 Tremont Rd
Hi Priya,
I know you've probably heard from a lot of agents since your listing expired, so I'll keep this short and specific.
Your home on Tremont Road has a lot going for it: the location, the updated kitchen, and good photos. In my experience, homes like yours that sit past 60 days usually need one of three things: a price aligned to the last 90 days of sales, a different launch strategy, or better exposure to out-of-town buyers.
I've put together a one-page plan for your home. Scan the code to see it. There's no obligation to relist with me, and if you decide to wait, the plan is yours to keep.
Angela Kim · Heights Realty · (614) 555-0176
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to win expired listings with direct mail
An expired listing is a home whose listing agreement ended without a sale. The seller still wants to sell, they've already accepted the idea of using an agent, and they're often open to a new approach. That makes expireds one of the highest-converting listing sources, and also one of the most competitive.
Speed matters, but so does standing out. Most agents call and send a generic card within a day of expiration. A card that references the specific home, offers a credible reason it didn't sell (price relative to recent sales, launch timing, presentation, or exposure), and invites the seller to see a concrete plan will stand out from the pile.
Respect the rules. Make sure the listing has actually expired and isn't under a new exclusive agreement before you reach out, as required by the REALTOR® Code of Ethics. Mail isn't subject to the Do Not Call registry, which is one reason it works when phones go unanswered, but follow your MLS rules on how expired data can be used.
Plan a short sequence. A first card within a few days, a second a week or two later, and a third with a market update give you three chances. QR alerts tell you which sellers looked at your plan, so your call has context.
17×return on a year of Spur Team from one extra listing
One relisted expired pays for years.
- Spur Team: $588/yr billed annually
- 40 expireds a month × 3 cards = 120 postcards at $1.09 = $131 a month
- One closed listing at a $10,000 commission = 17× your subscription
Commission based on a typical listing side on a $400,000 home. Your split may differ. Run your own numbers →
One tool, not four
Spur vs. the usual expired listing workflow
What you needThe usual waySpur
Expired listMLS export✓ Built in
Owner's mailing addressManual lookup✓ Built in
Personal card per homeSame template for every seller✓ Built in
Know who looked at your planNo signal✓ Built in
Three-touch sequenceManual✓ Built in
FAQ
Expired listing questions
What should an expired listing postcard say?
Reference the specific home, give a credible reason it may not have sold, and invite the seller to see a concrete plan. Avoid generic apologies.
Where do I get expired listings?
From your MLS or an expired-listing data provider. Upload the list to Spur to enrich owners and mail them.
When should I contact an expired seller?
As soon as the listing has expired and isn't under a new agreement. Confirm the status first, as the REALTOR® Code of Ethics requires.
Is direct mail subject to the Do Not Call list?
No. Do Not Call rules apply to phone calls. Mail is a good way to reach expired sellers who aren't answering their phones.
How many cards should I send?
Three over a few weeks works well: one right after expiration, one a week or two later, and one with a market update.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the agent with a plan, not another apology.
Upload your expired list and send your first specific, personal card today. Free to start.
Mail my expired listings — freeFree forever plan · No card · 20 property searches a month
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