A van at the curb might be any contractor, and no one on the street can tell.
Chimney play · Neighbor marketing
Chimney neighbor marketing: fill the street your crew is already on.
Homes on one street are often built in the same era, with the same style of chimney and the same age of problems. Spur finds the owners around every finished job, writes a card about what you found nearby, and mails it with a QR code.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Ken Lindgren118 Laurel CrestAsheville, NC 28803Scan to join Thursday's route
Ken L. added a sweep to Thursday's route · 5 min ago
AI-written for this owner · Mailed in 2 days
0.25 miradius around each scheduled job
Same eraneighbors share chimney age and style
3–5 daysbefore the crew arrives is the right mail date
The problem
A truck on the street tells nobody it can book the same day.
A cracked crown or missing cap on one house is usually on the next one too.
After a job the crew moves on, and nobody mails the street.
How it works
From list to mailbox in one workflow.
Five steps from one finished job to a full day on one street.
app.usespur.com
See it in Spur
Neighbors around one chimney job
Sample list around 112 Laurel Crest, Asheville, NC: homes within a quarter mile built within five years. Names are partly masked.
0.25 mi of 112 Laurel CrestOwner-occupiedBuilt 1984–1994Owned 2+ yrsFireplace likely
- Ken L.118 Laurel CrestBuilt 1989 · 0.0 miOwned 20 yrsNext door
- Pam & Rick O.124 Laurel CrestBuilt 1988 · 0.1 miOwned 14 yrsWood stove
- Sam T.130 Laurel CrestBuilt 1990 · 0.1 miOwned 9 yrs
- Ellen M.12 Dogwood CtBuilt 1987 · 0.2 miOwned 24 yrsMasonry
- Joe & Lin W.8 Aspen WayBuilt 1991 · 0.2 miOwned 11 yrs
AI draft for Ken L. · 118 Laurel Crest
Hi Ken,
Our crew will be on Laurel Crest on Thursday, sweeping and inspecting a chimney a few doors from yours. Homes built around the same time often share the same issues, like a worn crown or a missing cap.
If you'd like yours checked, we can add you to the day with no trip fee, and show you photos of what we find.
Scan the code to join Thursday's route.
Dana Whitfield · Ember & Flue Chimney Co. · (828) 555-0166
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why neighbors are the best chimney leads
In a neighborhood built in one era, the chimneys are alike. They use the same brick, the same style of crown, and often the same builder's details. A problem found on one chimney is real evidence for the houses around it, and a card that says so is more credible than any generic claim.
Mail before the crew arrives. A card three to five days before a scheduled job lets owners add themselves to the day, and saves you a trip fee on every added stop. A card after the job still works, but the 'we're coming' framing is stronger.
Keep the radius sensible. A quarter mile covers most neighborhood streets. Match build years within a five-year window, because homes of the same era have the same flues and the same age of mortar.
Offer an add-on, not a discount. 'We can add you to Thursday with no trip fee' is a real reason to book now, and it protects your list price for regular customers. Cap the number of add-ons so your crew isn't overbooked.
Protect privacy. Never name the customer or give the exact address. 'A home on Laurel Crest' is enough. If you want to use a photo or a quote, get written permission first.
Capture the next job. Every neighbor who books joins your annual reminder cycle, and every neighbor who doesn't joins a list for the next seasonal campaign. A street you've worked once is a street you can mail every year.
Tell your crew about the route before the day starts. A short note listing the added stops, the order, and any access instructions keeps the day efficient and the customers happy. Crews that arrive prepared, tidy, and on time create the word of mouth that makes the next neighbor card stronger. Review the results after each route day, and note which streets produced the most add-ons so the next card can use the same radius.
10×+return on a year of Spur Team from route-filling mailings
Three stops on one street outearn three single trips.
- Spur Team: $49/mo billed annually = $588/yr
- 30 jobs × 40 cards at $0.94 each = $1,128
- 2 added stops per job (~$250 each) ≈ $15,000
Example math. Actual add-on rates vary by street. Run your own numbers →
One tool, not four
Spur vs. the usual route filling
What you needThe usual waySpur
Owners within a quarter mile of each jobHope neighbors notice the van✓ Built in
'We're on your street' card per jobNo follow-up✓ Built in
Mailed 3–5 days aheadDoor hanger on the day✓ Built in
QR adds a stop to the routePhone tag✓ Built in
Scan alerts for same-day confirmNo signal✓ Built in
Neighbor Marketing by the numbers
Why streets share chimney problems
Same era
homes on a street often share chimney design, materials, and age
Route density
is the main driver of profit per crew day
10×+
return on a year of Spur Team from route-filling mailings
FAQ
Chimney neighbor marketing questions
How do I get more chimney jobs on one street?
Mail every owner within a quarter mile of a scheduled job a few days before the crew arrives, with a no-trip-fee add-on offer.
What radius should I use?
A quarter mile for most streets, and wider on rural roads.
Can I mention my customer?
No. Refer to the street, never the customer's name or address, unless they've given written permission.
How many cards per job?
Typically 30 to 60, depending on how many homes fall within the radius.
What does Spur cost for a chimney company?
Solo is free forever. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, enrichments, and QR codes.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Make every job a route day.
Mail the street around your next job before the crew gets there. Free to start.
Mail the street around my last job — freeFree forever plan · No card · 20 property searches a month
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