A homeowner who had a panel swapped three years ago may not remember your company name. When they need an EV charger, they search and find someone else.
Electrical play · Past customers
Electrical past customer reactivation: bring back the homes you've already wired.
Your customer list is full of homes you've worked in and owners who trusted you once. Most haven't heard from you since the invoice. Spur turns that list into campaigns that name the job you did, suggest the logical next upgrade, and alert you when someone scans.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Wendy Carver2875 Olentangy Ridge PlColumbus, OH 43202Scan for your EV charger quote
Wendy C. scanned your EV charger card · 18 min ago
AI-written for this owner · Mailed in 2 days
18+ mosince the last job, the window when customers drift
Job historynamed on the card, so they remember you
Next upgradematched to the work you already did
The problem
Your best leads are already in your invoicing software.
Electrical work doesn't come with a tune-up schedule, so there's no natural moment to get back in touch. Months turn into years.
An email newsletter to everyone on the list gets ignored. A card that names their home and their job gets read.
How it works
From list to mailbox in one workflow.
Five steps from a dormant customer list to booked jobs.
app.usespur.com
See it in Spur
A past customer list in Spur
Sample Columbus customers with no job in 18+ months, each matched to the next logical upgrade. Names are partly masked.
Your customer listLast job 18+ mo agoStill owner-occupiedNot on a plan
- Wendy C.2875 Olentangy Ridge PlPanel upgrade · 2022EV charger card200A ready
- Hal & Rita J.418 E Beechwold BlvdOutlet repair · 2023Safety check cardBuilt 1951
- Priya S.106 W Kanawha AveService upgrade · 2021Surge cardNo SPD on file
- Doug M.3319 Delhi AveCeiling fans · 2023Safety check cardBuilt 1958
- Claire B.77 Brevoort RdGenerator inlet · 2022Generator cardOwned 14 yrs
AI draft for Wendy C. · 2875 Olentangy Ridge Pl
WE UPGRADED YOUR PANEL IN 2022. IT'S READY FOR AN EV.
Hi Wendy, it's been a while since we replaced your panel on Olentangy Ridge with a 200-amp service. When we did, we sized it with room for a Level 2 charger, which usually needs its own 40- or 50-amp circuit.
If an electric vehicle is in your plans, adding a charger to your garage is now a one-day job with a permit and inspection included. We can also add whole-home surge protection while we're there, which protects the charger and the rest of your electronics.
Scan the code for a quote. As a past customer, you get 10% off.
Dana Price · Buckeye Electric · OH Lic. #EL.48211 · (614) 555-0193
Sample data for illustration. Your results depend on your market and filters.
Playbook
How electricians win back past customers
Reactivating past customers is usually the cheapest marketing an electrician can do. These homeowners already let you into their house, paid your invoice, and, if the work was good, trust you. The problem is that electrical work has no built-in reason to stay in touch. There's no annual tune-up or filter change, so a customer from three years ago may not remember your name when they need you again.
The fix is to give them a reason that's about their own home. Your job history is the best source. A customer who had a panel or service upgrade is a natural EV charger prospect, because a Level 2 charger typically needs its own 40- to 50-amp circuit, and you already know whether their panel has room. A customer who had service work may not have whole-home surge protection. A customer who had a small repair in an older home is a good fit for a full safety check, because you only looked at one circuit last time.
Name the job and the date on the card. "We upgraded your panel in 2022" reminds the homeowner who you are and why your suggestion makes sense. Then offer one next step with a past-customer incentive, like a discount or priority scheduling.
Timing matters. Customers drift after about 18 months without contact, so that's a good point to start. Send a second card about six weeks later to anyone who didn't scan, and stop mailing anyone who books. Check that the customer still owns the home before you mail, since a new owner is a different campaign.
Electrification makes this play more valuable every year. EVs, heat pumps, induction ranges, battery backup, and generators all need electrical work, and many of your past customers will add at least one. If you're the electrician who wrote to them about it first, you're the one they call.
Finally, use reactivation to offer a maintenance plan. A past customer who books a safety check is the easiest person to sign up for a yearly visit, which keeps them from drifting again.
26×return on a year of Spur Team from one reactivation campaign
Your old customers are the cheapest new jobs you'll book.
- Spur Team: $49/mo billed annually = $588/yr
- 800 past customers × 2 cards = 1,600 postcards at $0.94 = $1,504
- Six $1,500 EV charger installs, six $450 surge installs, and one $3,800 panel = $15,500, about 7× the mail and software combined
Example math. Response rates for past customers are typically higher than cold lists, but vary. Run your own numbers →
One tool, not four
Spur vs. the usual way to win back customers
What you needThe usual waySpur
Card that names their past jobGeneric newsletter✓ Built in
Next upgrade matched to the workOne offer for everyone✓ Built in
Ownership check before mailingMailing homes that sold✓ Built in
Automatic second touchNo follow-up✓ Built in
Scan alerts by customerNo way to tell who responded✓ Built in
Customer Reactivation by the numbers
Why past electrical customers have new work coming
~8%
of new U.S. vehicles sold in 2024 were fully electric, and most charge at home
40–50A
a typical dedicated circuit for a Level 2 home EV charger, often more than an older panel can spare
26×
return on a year of Spur Team from one reactivation campaign
FAQ
Electrical customer reactivation questions
How do electricians get repeat customers?
Stay in touch with a reason. Mail past customers a card that names the job you did and suggests the next logical upgrade, such as an EV charger after a panel upgrade or surge protection after service work.
When should I contact past electrical customers?
Around 18 months after the last job is a good starting point. That's when customers start to forget who did the work. Send a second card six weeks later to anyone who didn't respond.
What should I offer past electrical customers?
One upgrade that fits their home and past job, plus a past-customer incentive like a discount or priority scheduling. EV chargers, surge protection, safety checks, and generator inlets all work well.
Can I upload my customer list from ServiceTitan or Jobber?
Yes. Export a CSV with names, addresses, job types, and dates from ServiceTitan, Housecall Pro, Jobber, or a spreadsheet, and Spur matches each address to its property details.
What if a past customer has sold their home?
Spur checks current ownership before mailing. If the home sold, the new owner is a new homeowner prospect, not a past customer, and should get a different card.
Keep exploring
Related plays and guides
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