Technicians are slammed in April and October, then wait for calls in between.
Irrigation play · Direct mail marketing
Irrigation direct mail that keeps technicians busy beyond the two rushes.
Spring startups and fall blowouts fill the calendar, and the rest of the year is thin. Spur sets up four standing mailing lists, system owners, upgrade prospects, new-install prospects, and past customers, mails each on a schedule, and tracks cost per booking.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Marcus Dellum3318 Thistle LnFrisco, TX 75034Scan to book a summer sprinkler tune-up
Marcus D. booked a summer tune-up · 4 min ago
AI-written for this owner · Mailed in 2 days
4 listssystem owners, upgrades, new installs, and past customers
Monthlya steady drip beats two seasonal blasts
Per-bookingcost tracked from card to completed visit
The problem
Irrigation demand is lumpy, and two campaigns a year can't smooth it out.
Startup specials and cheap blowouts make price the only differentiator, and margin shrinks.
Without tracking, you can't tell if a mailer, a truck wrap, or a referral booked the visit.
How it works
From list to mailbox in one workflow.
Five steps from two rushes a year to a program that runs itself.
app.usespur.com
See it in Spur
A monthly sprinkler mail rotation in Spur
Sample Frisco homes from the 'summer tune-up' list for this month's drop. Names are partly masked.
Zip 75034Built 1998–2015Lot 0.15+ acOwner-occupiedMail date: June 1
- Marcus D.3318 Thistle LnBuilt 2008 · 0.2 acOwned 9 yrs
- Alana & Greg R.3402 Thistle LnBuilt 2008 · 0.19 acOwned 14 yrs
- Hyun-Woo P.11205 Bluebonnet DrBuilt 2005 · 0.22 acOwned 7 yrs
- Celia & Tom N.3115 Prairie Wind DrBuilt 2012 · 0.25 acOwned 5 yrs
- Dale J.11308 Lantana LnBuilt 2001 · 0.21 acOwner 69
AI draft for Marcus D. · 3318 Thistle Ln
Hi Marcus,
By July, most brown patches in Frisco lawns trace back to a clogged head, a broken riser, or an overlap gap, not to the grass itself.
We'll run every zone, show you what's failing, and fix only what needs fixing. You'll see photos before we touch anything.
Scan the code to pick a day.
Luis Ortega · North Texas Sprinkler Pros · (972) 555-0159
Sample data for illustration. Your results depend on your market and filters.
Playbook
Building an irrigation marketing program beyond the rushes
Irrigation looks like a two-season business, but the work spans the year. Startups happen in spring, tune-ups and repairs in summer, controller upgrades whenever water bills spike, new installs in the shoulder seasons, and winterizations in fall. A program that mails all of them keeps technicians employed and trucks on the road.
Four lists carry the year. Owners with likely systems get seasonal reminders. Owners with older controllers get upgrade offers. Owners on large lots without systems get new-install cards. Past customers get renewal reminders. Each list receives a message written for it, which makes the mail feel useful rather than generic.
Efficiency is a growing selling point. Landscape irrigation is one of the largest uses of household water, and a leaky or poorly aimed system wastes a great deal of it. Many utilities offer rebates for efficient controllers and nozzles, which turns an upsell into a cost-saving recommendation.
Measure cost per booking. A card that costs a dollar and books one visit per twenty-five mailed costs about twenty-five dollars per booking. If a quarter of visits become repair jobs and the average visit is a hundred and fifty dollars, the economics are easy to see.
Protect your margin. Avoid racing to the lowest startup price. A card that shows what the visit includes and what the technician will test lets owners compare value rather than price, and filters out the shoppers who would have called the cheapest competitor anyway.
10×+return on a year of Spur Team from a monthly rotation
A program turns slow months into booked routes.
- Spur Team: $49/mo billed annually = $588/yr
- 3,000 cards across the year at $0.94 each = $2,820
- 120 visits (~$150 each) plus 3 new systems (~$4,500) ≈ $31,500
Example math. Response, close rate, and visit mix vary. Run your own numbers →
One tool, not four
Spur vs. the usual sprinkler lead sources
What you needThe usual waySpur
Exclusive leads from your own mailShared marketplace leads✓ Built in
Four standing lists on a scheduleTwo seasonal blasts✓ Built in
Cost per booking trackedCost per click only✓ Built in
Mailed automatically every monthRemember to reorder✓ Built in
No per-lead feePay for every shared lead✓ Built in
Direct Mail Program by the numbers
Why a standing program works
~30%
of household water use goes to landscape irrigation, so efficiency is a real selling point
~50%
of water used for irrigation can be wasted by wind, evaporation, or overwatering
10×+
return on a year of Spur Team from a monthly rotation
FAQ
Irrigation direct mail questions
How do I get irrigation leads without a marketplace?
Mail homes likely to have systems, with a seasonal offer and a QR to book. The lead is exclusive to you.
How often should I mail?
Monthly, rotating through four lists. Add heavier waves before spring startup and fall freezes.
How do I measure results?
Each card has a unique QR code. Spur reports scans, bookings, and cost per booking by list and card.
Does it work in warm climates with no freeze?
Yes. Replace winterization with summer tune-ups and drought-season efficiency checks.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Stop riding two rushes a year.
Set four lists, pick a cadence, and let Spur mail them every month. Free to start.
Build my sprinkler mail program — freeFree forever plan · No card · 20 property searches a month
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