Spring startups and fall blowouts overflow the schedule, and the months between are quiet.
Irrigation play · Postcards
Irrigation and sprinkler postcards that book startups, repairs, and upgrades.
Owners think about their sprinklers twice a year and forget the rest. Spur writes a postcard for each home that names the season and the likely problem, and mails it with a QR code to book a startup, a repair, or a controller upgrade.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jennifer Hayes9842 Autumnwood PlHighlands Ranch, CO 80130Scan to book your spring startup
Jennifer H. booked a spring startup from your postcard · 2 min ago
AI-written for this owner · Mailed in 2 days
2 visitsa year in freeze climates: startup and winterization
Annualbackflow testing required by many water utilities
2 daysfrom approval to USPS first-class
The problem
Irrigation marketing is two rushes and a long silence.
Generic mail goes to every address, including homes with no sprinkler system at all.
Broken heads, leaky valves, and old controllers waste water, but owners never hear about the fix.
How it works
From list to mailbox in one workflow.
Five steps from a blank card to a booked sprinkler visit.
app.usespur.com
See it in Spur
A sprinkler postcard list in Spur
Sample Highlands Ranch homes built 1995–2012 on lots over 0.2 acres. Names are partly masked.
Zip 80130Built 1995–2012Lot 0.2+ acOwner-occupiedOwned 3+ yrs
- Jennifer H.9842 Autumnwood PlBuilt 2003 · 0.24 acOwned 8 yrs
- Ray & Beth C.9850 Autumnwood PlBuilt 2003 · 0.22 acOwned 15 yrs
- Sana M.9318 Dunsford DrBuilt 1998 · 0.28 acOwned 11 yrs
- Greg & Lin T.9421 Cherry Hills LnBuilt 2007 · 0.3 acOwned 6 yrs
- Pete O.10015 Foxfield CtBuilt 2000 · 0.25 acOwner 68
AI draft for Jennifer H. · 9842 Autumnwood Pl
Hi Jennifer,
Our crews are starting sprinkler systems in Highlands Ranch next month. We'll turn on the water, test every zone, fix broken heads, and set your controller for spring.
A startup is $69 for up to six zones, and it catches small leaks before they waste water or drown a lawn.
Scan the code to pick your day.
Mitch Calloway · Front Range Sprinkler Co. · (303) 555-0116
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes an irrigation postcard work
Sprinkler service is seasonal and routine, which makes it ideal for mail. Owners know they have a system, but they don't know when to start it, when to winterize it, or what a startup should include. A card that arrives at the right moment, with a clear price and a one-scan booking, answers all three questions at once.
Price per zone is the clearest offer. Owners compare by the number of zones, and a card that says '$69 for up to six zones' is easy to accept. Add what the visit includes: turning on the water, testing every zone, adjusting heads, and programming the controller. That turns a commodity into a checklist.
Target homes that really have systems. Houses built after 1990 on lots over a quarter acre are likely to have in-ground irrigation, particularly in dry or suburban markets. Mailing homes without systems wastes money and looks careless, so filter by age, lot size, and your own service history.
Use the card to find the upgrades. Old timers waste water, and older heads spray the pavement. A line about smart controllers and efficient nozzles opens the repair conversation without a hard sell, and many utilities offer rebates that make the upgrade easy to say yes to.
Think in routes. Irrigation profits depend on density, because a technician who completes eight startups on one subdivision's streets earns far more than one who drives between scattered homes. Mail whole subdivisions and book by street.
9×+return on a year of Spur Team from a spring route
A full route of startups pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 postcards on Team at $0.94 each = $940
- 40 startups (~$90 each) plus 6 repair jobs (~$350) ≈ $5,700, plus yearly renewals
Example math. Response, zone count, and repair mix vary; customers renew each year. Run your own numbers →
One tool, not four
Spur vs. the usual sprinkler marketing
What you needThe usual waySpur
Mailed only to likely system homesWhole-zip EDDM✓ Built in
Price per zone on the card'Call for a quote'✓ Built in
QR booking fills routes by streetPhone tag✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
Cost per booking trackedNo idea what worked✓ Built in
Irrigation Postcards by the numbers
Why irrigation is a routine, repeatable service
~30%
of household water use goes to landscape irrigation
15,000 gal
can be saved per year by a WaterSense-labeled smart controller in an average home
9×+
return on a year of Spur Team from a spring route
FAQ
Irrigation postcard questions
What should a sprinkler company postcard say?
State the season, the price per zone, what the visit includes, and give one action, such as a QR to book.
When should I mail irrigation postcards?
Four to six weeks before spring startup and before the first fall freeze, with a summer repair wave in between.
How do I find homes with sprinklers?
Filter for homes built after 1990 on lots over a quarter acre, and add your own customer list.
Should I mention smart controllers?
Yes. They cut water use and open the repair and upgrade conversation without a hard sell.
How many should I send?
Start with 500 to 1,000 to homes in a few dense subdivisions so you can book whole streets.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill the startup route before the first warm week.
Pick the sprinkler homes, let AI write each card, and mail it in two days. Free to start.
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