Sellers rarely explain zones or schedules, so new owners leave factory settings that overwater or underwater.
Irrigation play · New homeowners
Irrigation leads from new homeowners who just inherited a sprinkler system.
New buyers get a controller they've never seen and zones they can't name. Spur finds recent buyers of homes with irrigation, writes a friendly welcome card with a free system walkthrough, and mails it within weeks of closing.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Anya Petrov1407 Wild Rose CtTacoma, WA 98466Scan to book your free system walkthrough
Anya P. booked a walkthrough from your welcome card · 5 min ago
AI-written for this owner · Mailed in 2 days
Sold last 90 daysthe window when new owners learn their systems
Built 1995+homes likely to have in-ground irrigation
Freewalkthrough, no obligation
The problem
New owners inherit a system with no manual.
A stuck valve or a cracked line can run for months before the water bill reveals it.
Without sale data, you miss the 90-day window and learn about the system when someone else services it.
How it works
From list to mailbox in one workflow.
Five steps from a closed sale to a booked system walkthrough.
app.usespur.com
See it in Spur
A new-homeowner list in Spur
Sample Tacoma homes sold in the last 60 days, built 1998–2012. Names are partly masked.
Zip 98466Sold last 60 daysBuilt 1998–2012Lot 0.15+ acExclude cash investors
- Anya P.1407 Wild Rose CtBuilt 2006 · 0.2 acSold 3 wks ago
- Kenji & Alia M.1422 Wild Rose CtBuilt 2006 · 0.19 acSold 5 wks ago
- Brad T.8015 Lakewood DrBuilt 2001 · 0.25 acSold 6 wks ago
- Joy & Sam V.1118 Fircrest LnBuilt 2010 · 0.18 acSold 4 wks ago
- Nina K.7902 Steilacoom BlvdBuilt 1999 · 0.28 acSold 8 wks ago
AI draft for Anya P. · 1407 Wild Rose Ct
Hi Anya,
Congratulations on the new house. Homes on Wild Rose Court were built around 2006, and most have in-ground sprinklers that the previous owner may not have explained.
We'll walk you through your zones, check for leaks, and set a schedule that fits your lawn and your water bill.
Scan the code to book your free visit.
Tomas Reyes · Sound Green Irrigation · (253) 555-0171
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new homeowners are a natural irrigation audience
A new owner inherits a sprinkler system the way they inherit a furnace: with no instructions. Controllers are cryptic, zone maps are missing, and previous schedules may no longer suit the lawn. Most owners guess, and a guess is usually too much water, which wastes money and invites disease.
A walkthrough is an easy yes. It is free, short, and useful, and it positions your technician as a helpful expert instead of a salesperson. During the visit, you can label the controller, note broken heads, and set a seasonal schedule, all of which build trust.
The walkthrough leads naturally to services. Owners who see a leaking valve or a zone that sprays the sidewalk will ask for repairs. Those who learn their controller is twenty years old will consider a smart one. And most will accept an annual plan that handles startup, tune-up, and winterization.
Time the card before the watering season. In freeze climates, that means late winter, so the walkthrough doubles as the spring startup. In warm climates, the first 30 to 60 days after closing is the window, before the first summer water bill.
Use public sale data and respect privacy. Say 'homes in your neighborhood were built around 2006', not 'we know your system is old'. Welcome the owner and let the system be the reason for the visit.
8×+return on a year of Spur Team from new homeowner mailings
A few annual plans cover the year and keep paying.
- Spur Team: $49/mo billed annually = $588/yr
- 800 welcome cards on Team at $0.94 each = $752
- 12 annual plans (~$330 each) plus 4 repairs (~$350) ≈ $5,400, renewing yearly
Example math. Response, plan price, and renewals vary. Run your own numbers →
One tool, not four
Spur vs. waiting for referrals
What you needThe usual waySpur
Finds buyers within weeks of saleNo view of who just bought✓ Built in
Skips investors automaticallyMail everyone, hope✓ Built in
Friendly free walkthroughCold startup special✓ Built in
Scan alerts to follow up fastNo idea who read it✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
New Homeowners by the numbers
Why a system check helps new owners
6,300 gal
of water a month can be wasted by a leak about the size of a dime in an irrigation system
~10 yrs
is the typical time a homeowner stays in a home, long enough for an annual plan to pay off
8×+
return on a year of Spur Team from new homeowner mailings
FAQ
New homeowner irrigation questions
How do I find new homeowners with sprinkler systems?
Pull single-family homes sold in the last 90 days, built 1995 or later, on lots over a quarter acre. Spur filters investors out.
What should the offer be?
A free walkthrough of the system with a labeled controller and a seasonal schedule. Pitch the plan after the visit.
When should the card arrive?
Within 30 to 90 days of closing, before the first watering season.
What if the home has no system?
Filter by lot size and build year, and offer a new-install estimate to large lots without irrigation.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the first to explain their sprinklers.
Find recent buyers with systems, mail a friendly welcome, and book the walkthrough. Free to start.
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