By the time competitors advertise, the best startup days are already taken.
Irrigation play · Seasonal campaigns
Irrigation campaigns timed to the spring startup, the summer drought, and the fall freeze.
Sprinkler demand follows the weather. Spur lets you set a card for each window, a spring startup, a summer efficiency check, and a fall blowout, mails each ahead of the season, and re-mails scanners so your route fills first.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Ruth Salazar4412 E Cholla StPhoenix, AZ 85028Scan to book a free efficiency check
Ruth S. scanned your efficiency check card · 2 min ago
AI-written for this owner · Mailed in 2 days
3 windowsspring startup, summer efficiency, and fall blowout
4–6 weeksbefore each window is when cards should land
Auto-scheduledset once and Spur mails every year
The problem
Irrigation work peaks fast, and most marketing arrives when the route is full.
A single piece can't cover startup, summer efficiency, and fall blowout.
Summer overwatering shows up on the bill, but the owner does not connect it to the sprinkler system.
How it works
From list to mailbox in one workflow.
Five steps from reactive ads to a calendar that runs itself.
app.usespur.com
See it in Spur
A summer efficiency list in Spur
Sample Phoenix homes built 1995–2015 with lawns or turf, pulled for the May wave. Names are partly masked.
Zip 85028Built 1995–2015Lot 0.15+ acOwner-occupiedMail date: May 12
- Ruth S.4412 E Cholla StBuilt 2002 · 0.22 acOwned 15 yrs
- Alex & Dina F.4520 E Cholla StBuilt 2002 · 0.2 acOwned 10 yrs
- Hal P.15210 N 44th PlBuilt 1998 · 0.25 acOwner 72
- Mira & Jon K.4701 E Bloomfield RdBuilt 2008 · 0.21 acOwned 7 yrs
- Cesar V.15402 N 46th StBuilt 2005 · 0.19 acOwned 12 yrs
AI draft for Ruth S. · 4412 E Cholla St
Hi Ruth,
In summer, a large share of irrigation water can end up on the sidewalk or in the gutter instead of the lawn.
We'll check coverage, aim your heads, and set your controller to local watering rules. If everything is working, we'll tell you.
Scan the code to book your free check.
Elena Torres · Valley Water Smart Irrigation · (602) 555-0137
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to time irrigation marketing to the weather
Irrigation demand moves with temperature and rain. In freeze climates, spring startup and fall blowout create two hard windows, with summer repair and efficiency work in between. In warm and dry climates, the busy season is spring through fall, and water bills drive interest in efficiency. Every market has two or three windows when owners think about sprinklers.
Each window needs its own message. Spring says 'wake up the system and find the leaks'. Summer says 'is your water going where you think?'. Fall says 'protect the lines before the freeze'. Winter says 'plan your new system now to install in spring'. Reusing one card all year misses the worry on the owner's mind.
Efficiency is a strong summer message. Landscape irrigation is one of the largest uses of household water, and a large share can be wasted by overwatering, runoff, and poor coverage. A free efficiency check helps owners with their bills and helps utilities with demand, and many local utilities offer rebates you can mention.
Time cards ahead of the weather. Four to six weeks before each window, owners are open to planning. A card that arrives in the middle of the rush competes with everyone else's, while one that arrives ahead feels like helpful service.
Plan capacity before the cards go out. Marketing that fills a route you cannot staff creates delays that become bad reviews. Align each wave with your crews and cap bookings by day.
9×+return on a year of Spur Team from seasonal campaigns
Four seasonal waves keep routes full all year.
- Spur Team: $49/mo billed annually = $588/yr
- 2,000 cards across four windows at $0.94 each = $1,880
- 70 visits (~$140 each) plus 2 new systems (~$4,500) ≈ $18,800
Example math. Response, close rate, and visit mix vary. Run your own numbers →
One tool, not four
Spur vs. the usual two-season calendar
What you needThe usual waySpur
Cards timed ahead of each windowAds that peak when routes are full✓ Built in
Different card for each seasonSame message all year✓ Built in
Scanners re-mailed next windowLost when the season ends✓ Built in
Mailed automatically every yearRemember to reorder✓ Built in
Results tracked by seasonNo view of what worked✓ Built in
Seasonal Campaigns by the numbers
Why seasonal timing works for irrigation
~50%
of water used for irrigation can be wasted by wind, evaporation, or overwatering
~30%
of household water use goes to landscape irrigation
9×+
return on a year of Spur Team from seasonal campaigns
FAQ
Seasonal irrigation marketing questions
When should I market irrigation services?
Four to six weeks before each window: late winter for startups, late spring for efficiency checks, and early fall for blowouts.
Should I mail the same owners every season?
Not every card. Mail new prospects in each wave and re-mail scanners with a gentle reminder in the next one.
Can Spur schedule the whole year?
Yes. Set the dates once and Spur mails each wave automatically every year.
What about warm-climate markets?
Replace blowouts with a winter overseed check and a summer drought-season efficiency visit.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Fill the route before the weather turns.
Set your spring, summer, and fall campaigns once, and Spur mails each on time, every year. Free to start.
Schedule my sprinkler campaigns — freeFree forever plan · No card · 20 property searches a month
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