After every storm, uninsured crews knock on doors with cash prices, and careful owners can't tell the difference.
Tree service play · Postcards
Tree service postcards that book assessments before the storm does.
Owners know the big oak needs attention and still wait for a branch to fall. Spur writes a postcard for each mature lot that names the tree risk, offers a free assessment from a certified arborist, and mails it with a QR code to book.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Catherine Mills3140 Peachtree Battle AveAtlanta, GA 30327Scan to book your free tree assessment
Catherine M. scanned your tree assessment postcard · 5 min ago
AI-written for this owner · Mailed in 2 days
ISAcertification homeowners and insurers look for
Pre-stormis the best time to prune hazard limbs
2 daysfrom approval to USPS first-class
The problem
Tree marketing is a flyer on the door and a lot of price cutting.
Owners put off tree care until a limb falls, and the job becomes an emergency.
A flyer that says 'Tree removal — free estimates' doesn't mention the 80-foot oak by the garage.
How it works
From list to mailbox in one workflow.
Five steps from a blank card to a booked tree assessment.
app.usespur.com
See it in Spur
A tree care postcard list in Spur
Sample Atlanta homes built 1940–1980 on lots over 0.4 acres. Names are partly masked.
Zip 30327Built 1940–1980Lot 0.4+ acOwner-occupiedOwned 8+ yrs
- Catherine M.3140 Peachtree Battle AveBuilt 1958 · 0.6 acOwned 14 yrs
- Doug & Alice F.3166 Peachtree Battle AveBuilt 1952 · 0.55 acOwned 27 yrs
- Winnie T.205 Valley Rd NWBuilt 1946 · 0.8 acOwner 73
- Sam & Jo K.3092 Habersham RdBuilt 1964 · 0.5 acOwned 10 yrs
- Reggie P.4511 Powers Ferry RdBuilt 1971 · 0.45 acOwned 19 yrs
AI draft for Catherine M. · 3140 Peachtree Battle Ave
Hi Catherine,
Mature oaks are one of the best things about your street, and one of the most worth watching. Large limbs over the house and driveway are easiest to deal with before storm season.
Our ISA-certified arborist will assess your trees for free and tell you what needs pruning and what doesn't. If nothing needs doing, we'll say so.
Scan the code to book a visit.
Travis Boone · Canopy Tree Care · (404) 555-0114
Sample data for illustration. Your results depend on your market and filters.
Playbook
What makes a tree service postcard credible
Tree work is high-stakes and often dangerous, so owners want credentials before price. A card that opens with certification, insurance, and a free assessment from an arborist signals safety. The International Society of Arboriculture certifies arborists, and many insurers and homeowners look for it when hiring.
Specificity builds trust. A card that mentions mature oaks, the street name, and the pre-storm timing tells the owner you looked at the lot. A card that says 'We cut trees cheap' tells them you mailed a thousand. Spur uses build year and lot size to place the first line.
Lead with assessment, not removal. Most owners don't want a tree gone; they want to know whether it is a risk. An honest assessment that sometimes says 'leave it' earns referrals. It also leads to pruning, cabling, and plant health care work that is more profitable than removals.
Differentiate from storm chasers. Say you carry liability and workers' compensation insurance, follow ANSI A300 pruning standards, and don't top trees. Owners are increasingly aware of the risks of hiring uninsured crews, and a card that addresses it directly stands out.
Time the mailing. The best window is before storm or ice season, when owners consider the risk and arborists have capacity. A second wave after the leaves drop catches those thinking about winter damage.
9×+return on a year of Spur Team from one large removal and pruning
One large job pays for the year.
- Spur Team: $49/mo billed annually = $588/yr
- 800 postcards on Team at $0.94 each = $752
- 3 jobs (~$1,800 each) plus a plant health care plan ≈ $6,500
Example math. Job size and close rate vary; large removals often exceed $3,000. Run your own numbers →
One tool, not four
Spur vs. the usual tree service marketing
What you needThe usual waySpur
Card cites certification and insuranceDoor hanger with a price✓ Built in
Names the lot and the likely riskGeneric 'free estimates'✓ Built in
QR scan alerts for follow-upNo signal on interest✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
Cost per assessment trackedNo idea what worked✓ Built in
Tree Postcards by the numbers
Why credentials sell tree work
ISA
certified arborists are trained and tested in tree care standards
ANSI A300
is the industry standard for tree care and pruning practices
9×+
return on a year of Spur Team from one large removal and pruning
FAQ
Tree service postcard questions
What should a tree service postcard say?
Lead with certification and insurance, name the lot's likely risk, offer a free assessment, and give one action, such as a QR to book.
When should I mail tree service postcards?
Before storm or ice season, with a second wave after leaf drop. Check your region's pattern.
Do tree postcards work?
They work when tied to mature lots and credibility. Track scans per card to see cost per assessment.
Should I include prices?
Prices vary too much by tree. Offer a free assessment and a written quote instead.
How many should I send?
Start with 500 to 1,000 to your best-matched mature lots, then re-mail scanners.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the credible name before the storm.
Pick the mature lots, let AI write each card, and mail it in two days. Free to start.
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