After a storm, uninsured crews knock on every door. Homeowners can't tell certified arborists from someone with a chainsaw.
For tree service companies and arborists
Tree service leads from mature lots, mailed before storm season.
Spur finds homes in established neighborhoods with large, mature trees, writes a postcard for each owner about pruning, hazard limbs, and storm prep, and mails it ahead of the season. After a storm, it reaches the hardest-hit streets within days.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Catherine Moore512 Peachtree Battle Ave NWAtlanta, GA 30305Scan to book an assessment
Catherine M. scanned your tree assessment postcard · 5 min ago
AI-written for this owner · Mailed in 2 days
ISAcertification homeowners and insurers look for
Pre-stormis the best time to prune hazard limbs
2 daysfrom approval to USPS first-class
The problem
Homeowners call a tree service after a limb falls. By then, they'll take anyone.
Routine pruning and hazard assessments are the healthiest work for the trees and the business, but homeowners rarely ask for them.
EDDM reaches newer subdivisions with saplings, where there's no tree work to do.
How it works
From list to mailbox in one workflow.
The same five steps every time, set up for tree service companies.
app.usespur.com
Plays for Tree Service
Tree service plays you can run in Spur today
Pre-storm pruningPost-storm cleanup Ash tree removalPlant health care plans Stump grinding New homeownersSenior homeowners Tree postcards
Hazard limb assessments before hurricane or ice season.
Built pre-1980Lot 0.3+ acre
See the full play →Reach storm-hit streets within days.
Storm zipsOwner-occupied
Owners in areas hit by emerald ash borer.
Your EAB zipsMature lots
See the full play →Recurring fertilization and treatment programs.
Value $600K+Mature lots
Leftover stumps after storms and removals.
Your listStorm zips
Buyers inherit trees they know nothing about.
Sold last 90 daysLot 0.25+ acre
See the full play →Neighbor marketingMail the street while your crew is there.
Radius 0.25 miMature lots
See the full play →Owners who can't manage large trees themselves.
Owners 65+Owned 20+ yrs
Calm cards that name the lot and offer a free assessment.
Per-home copyQR tracked
See the full play →Direct mail programFour standing lists that book assessments monthly.
Auto-scheduleCost per assessment
See the full play →Seasonal campaignsDormant pruning, storm prep, and fall cleanup.
Auto-scheduleYearly
See the full play →Leads without AngiExclusive assessment requests from lots you chose.
ExclusiveInbound first
See the full play →Past customer reactivationRe-mail on the two-to-three year pruning cycle.
Your listVisited 2+ yrs ago
See the full play →Landlord tree contractsAnnual walk-throughs for rental portfolios.
Absentee owner2+ properties
See the full play →See it in Spur
What a mature-canopy list looks like in Spur
A sample list for one Atlanta zip: owner-occupied single-family homes built before 1960 on lots of 0.4 acre or more. Names are partly masked.
Zip 30305Owner-occupiedBuilt pre-1960Lot 0.4+ acreSingle-family
- Catherine M.512 Peachtree Battle Ave NWBuilt 1938 · 0.62 acreMature oaksOwned 17 yrs
- Hal & June W.3060 Habersham Rd NWBuilt 1941 · 0.81 acreOwner 76Owned 38 yrs
- Ben T.425 Manor Ridge Dr NWBuilt 1952 · 0.45 acreMature pinesOwned 9 yrs
- Amara & Jon K.3130 Andrews Dr NWBuilt 1936 · 0.70 acreOver drivewayOwned 12 yrs
- Diane F.600 W Wesley Rd NWBuilt 1948 · 0.55 acreSold 2 mo agoNew owner
AI draft for Catherine M. · 512 Peachtree Battle Ave NW
Hi Catherine,
The old oaks along Peachtree Battle are part of what makes the neighborhood special, and trees that size, especially those leaning over the house or driveway, deserve a professional look before storm season.
Our ISA-certified arborist offers a free assessment: we'll check for deadwood, weak unions, and limbs over the roof, and tell you plainly what should be pruned now, what can wait, and what's perfectly healthy. We're fully insured, and we'll show you the certificate.
Scan the code on this card to book a time this spring.
Will Hart · Canopy Tree Care · (404) 555-0156
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to market tree service the professional way
Tree work is a trust business. It's dangerous, expensive, and hard for homeowners to evaluate, and after every storm, uninsured crews show up offering cheap removals. The tree companies that build lasting businesses are the ones that look and sound like professionals: certified, insured, and more interested in the trees' health than in cutting them down.
Target the canopy. Homes in established neighborhoods, typically built before about 1980, are far more likely to have large, mature trees than newer subdivisions. Larger lots usually mean more trees and bigger jobs. Long-time owners, especially older owners, often have trees that haven't been professionally pruned in years and can't manage them themselves.
Sell care, not just removal. Pruning, hazard assessments, cabling, and plant health care programs are recurring, healthier for the trees, and better for your schedule than storm-driven emergency work. A free assessment by an ISA-certified arborist is a strong, low-pressure offer, and it often turns up work the homeowner didn't know they needed.
Use the calendar. Mail pre-storm pruning offers ahead of hurricane season in the South and Southeast, and before ice and wind season further north. After a major storm, reach the hardest-hit streets within days with a calm, helpful card. In regions affected by emerald ash borer, which has killed ash trees across much of the Midwest and East, owners of mature ash trees are a specific, important audience.
Put credentials on the card. Mention ISA certification, insurance (and offer to show the certificate), and any local permits you handle, since some cities require permits to remove protected or large trees. Work near power lines should be left to qualified line-clearance professionals, and saying so signals that you know the rules.
Keep good records of every property you visit. Trees grow, and the homeowner who didn't need pruning this year may need it in two or three. A yearly reminder to past assessment customers, timed before storm season, turns one visit into a long-term relationship.
3×+return on a year of Spur Team from one $2,000 job
One removal or pruning job pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 300 postcards on Team at $0.94 each = $282
- One $2,000–$6,000 large-tree removal or pruning job = 3–10× your annual subscription
Example math. Your job size and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual tree service marketing
What you needThe usual waySpur
Target mature-canopy neighborhoodsEDDM routes✓ Built in
Owner name and mailing addressNot available with door hangers✓ Built in
Professional, certification-led copyGeneric flyer✓ Built in
Post-storm mail within daysDoor knocking✓ Built in
Know who's interestedNot available✓ Built in
Seasonal schedulingManual reprints✓ Built in
Tree Service by the numbers
Why professional tree care matters
100s of millions
of ash trees have been killed by the emerald ash borer in the U.S.
ISA
certification is the credential homeowners and insurers most often look for in an arborist
3×+
return on a year of Spur Team from one $2,000 job
FAQ
Questions from tree service companies
How do tree service companies get more customers?
Target owner-occupied homes in established neighborhoods with large lots, lead with a free certified arborist assessment, and mail before storm season every year.
Should tree services mail after storms?
Yes, with a calm, helpful tone. Reach the hardest-hit streets within days, show your certification and insurance, and help homeowners tell professionals from storm chasers.
Can Spur find homes with big trees?
Spur doesn't map tree canopy directly, but build year, lot size, and neighborhood are strong proxies. Older homes on larger lots in established areas are far more likely to have mature trees.
How do I sell recurring tree care?
Offer plant health care and pruning programs on every assessment, and follow up yearly with past customers. Recurring care is better for the trees and smooths out your schedule.
What does Spur cost for a tree service?
Solo is free forever with no card. You pay per postcard when you mail. Team is $49/mo billed annually with more searches, QR codes, automations, and lower postcard pricing.
Keep exploring
Related trades and guides
Start in minutes. No card required.
The trees over your customers' roofs won't wait for storm season.
Build a mature-canopy list for your service area and mail your first assessment offer today.
Find homeowners who need tree work — freeFree forever plan · No card · 20 property searches a month
Prefer a walkthrough? Book a demo