By the time competitors advertise, the best pruning weeks are already booked.
Tree service play · Seasonal campaigns
Tree service campaigns timed to dormant pruning, storm prep, and fall cleanup.
Tree care follows the calendar. Spur lets you set a card for each window, winter pruning, spring storm prep, and fall cleanup, mails each ahead of the season, and re-mails scanners, so your crews stay busy between storms.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Denise Lindqvist4617 Colfax Ave SMinneapolis, MN 55419Scan to book a free fall tree check
Denise L. scanned your fall cleanup card · 2 min ago
AI-written for this owner · Mailed in 2 days
3 windowsdormant pruning, pre-storm prep, and fall cleanup
4–6 weeksbefore each window is when cards should land
Auto-scheduledset once and Spur mails every year
The problem
Tree demand spikes with weather, and most marketing arrives after it.
A single piece can't cover winter pruning, spring storm prep, and fall cleanup.
An owner who got a free assessment in spring forgets by fall unless someone follows up.
How it works
From list to mailbox in one workflow.
Five steps from reactive ads to a calendar that runs itself.
app.usespur.com
See it in Spur
A fall cleanup list in Spur
Sample Minneapolis homes built 1920–1965 on lots with mature trees, pulled for the September wave. Names are partly masked.
Zip 55419Built 1920–1965Lot 0.2+ acOwner-occupiedMail date: Sep 8
- Denise L.4617 Colfax Ave SBuilt 1938 · 0.25 acOwned 18 yrs
- Hal & June O.4705 Bryant Ave SBuilt 1932 · 0.22 acOwned 33 yrs
- Zara K.5012 Xerxes Ave SBuilt 1950 · 0.3 acOwned 7 yrs
- Pat & Dale V.4820 Aldrich Ave SBuilt 1946 · 0.25 acOwned 26 yrs
- Iris B.5124 Lyndale Ave SBuilt 1941 · 0.28 acOwner 77
AI draft for Denise L. · 4617 Colfax Ave S
Hi Denise,
Fall is the best time to clear dead wood and check limbs before winter wind and ice, and before leaf drop makes the structure harder to see.
Our ISA-certified arborist will walk your property for free and give you a written plan. If nothing needs doing, we'll say so.
Scan the code to book a visit.
Kari Nygaard · Northwoods Tree Care · (612) 555-0138
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to time tree care marketing to the calendar
Tree work has a seasonal rhythm. Winter is the dormant season, when many species can be pruned and structure is easy to see. Spring is for storm prep and planting. Summer is for plant health care and monitoring stress. Fall is for cleanup, deadwood removal, and preparing for winter weather. Each window has its own natural offer.
Pre-season cards work best. Four to six weeks before each window, owners are receptive to practical advice and arborists have capacity. A card that arrives in the middle of the rush competes with everyone; one that arrives ahead feels like helpful service.
Each season needs its own message. Winter says 'prune while you can see the structure'. Spring says 'check limbs before storm season'. Summer says 'is your tree stressed by heat or drought?'. Fall says 'clear dead wood before ice'. Reusing one card all year misses the worry on the owner's mind.
Use dormant seasons to fill the base. Winter is quiet for many crews, yet ideal for pruning many species. A late-fall mailing books the winter calendar and avoids the cycle of layoffs and rehires.
Respect species and climate. Some trees, such as oaks in oak-wilt regions, should not be pruned in certain months. A card that mentions the right timing for your region shows expertise and avoids harm.
9×+return on a year of Spur Team from seasonal campaigns
Four seasonal waves keep crews busy all year.
- Spur Team: $49/mo billed annually = $588/yr
- 2,000 cards across four windows at $0.94 each = $1,880
- 8 tree jobs (~$1,700 each) plus plans ≈ $15,600
Example math. Response, close rate, and job size vary. Run your own numbers →
One tool, not four
Spur vs. the usual storm-driven calendar
What you needThe usual waySpur
Cards timed ahead of each windowAds that spike after storms✓ Built in
Different card for each seasonSame message all year✓ Built in
Scanners re-mailed next windowLost when the season ends✓ Built in
Mailed automatically every yearRemember to reorder✓ Built in
Results tracked by seasonNo view of what worked✓ Built in
Seasonal Campaigns by the numbers
Why seasonal timing works for trees
ANSI A300
pruning standards guide timing and technique by species and season
ISA
certification covers seasonal pruning and tree health knowledge
9×+
return on a year of Spur Team from seasonal campaigns
FAQ
Seasonal tree service marketing questions
When should I market tree service?
Four to six weeks before each window: late fall for dormant pruning, spring for storm prep, and September for cleanup.
Should I mail the same owners every season?
Not every card. Mail new prospects each wave and re-mail scanners with a gentle reminder in the next one.
Can Spur schedule the whole year?
Yes. Set the dates once and Spur mails each wave automatically every year.
What about oak wilt and other timing rules?
Mention the right pruning window for your region on the card. It shows expertise and avoids harm to the tree.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Keep crews busy between storms.
Set your winter, spring, and fall campaigns once, and Spur mails each on time, every year. Free to start.
Schedule my tree campaigns — freeFree forever plan · No card · 20 property searches a month
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