Canopy thinning and woodpecker damage start high in the tree, and owners often notice only after the tree is lost.
Tree service play · Ash tree removal
Ash tree removal leads from owners in emerald ash borer zones.
Emerald ash borer kills ash trees, and dead ash becomes brittle and dangerous. Spur finds owners on lots in your EAB zones, writes a calm card about treatment versus removal, and mails it with a QR code to a free assessment.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Walt Kessler905 Sherman AveMadison, WI 53703Scan to book a free ash tree assessment
Walt K. scanned your ash tree card · 3 min ago
AI-written for this owner · Mailed in 2 days
EAB zonescounties with confirmed emerald ash borer
Treat or removean honest choice for each tree
Mature lotswhere ash trees were commonly planted
The problem
Ash trees die quietly, then fall dangerously.
Ash wood becomes brittle quickly after death, making removal riskier and more expensive.
Treatment can protect healthy trees, but it depends on condition and timing, and few owners know that.
How it works
From list to mailbox in one workflow.
Five steps from an EAB zone map to a booked ash assessment.
app.usespur.com
See it in Spur
An ash tree list in Spur
Sample Madison homes built 1950–1985 on lots with mature trees, inside a confirmed EAB zone. Names are partly masked.
Zip 53703EAB countyBuilt 1950–1985Lot 0.2+ acOwner-occupied
- Walt K.905 Sherman AveBuilt 1956 · 0.28 acOwned 17 yrs
- Pat & Mick L.1012 Sherman AveBuilt 1954 · 0.3 acOwned 32 yrs
- Opal R.2201 E Johnson StBuilt 1962 · 0.22 acOwner 75
- Dean & Joy F.3110 Atwood AveBuilt 1950 · 0.25 acOwned 21 yrs
- Cory B.2614 Hoyt StBuilt 1967 · 0.35 acOwned 9 yrs
AI draft for Walt K. · 905 Sherman Ave
Hi Walt,
Emerald ash borer has reached our county, and ash trees are among the common street and yard trees in your neighborhood.
Healthy ash can sometimes be treated and saved. Trees that are already declining are better removed before they become brittle. We'll look at yours for free and tell you honestly which option fits.
Scan the code to book a visit.
Gretchen Pohl · Badger Tree & Arbor · (608) 555-0118
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to approach ash tree marketing responsibly
Emerald ash borer is an invasive beetle that has killed hundreds of millions of ash trees across North America, according to the USDA. Larvae feed under the bark and cut off the tree's water and nutrient flow, usually killing it within a few years of infestation. Once a tree dies, ash wood dries and turns brittle quickly, which makes limbs fail unpredictably and removal more dangerous.
Owners face a real choice. Healthy ash trees, especially those with most of their canopy intact, can often be protected with trunk-injected or soil-applied insecticide, repeated every one to three years, depending on the product. Trees already losing more than a third of their canopy are rarely worth saving. An honest assessment decides which path fits.
Timing matters in both directions. Treating early is cheaper and more effective than trying to rescue a failing tree. Removing early, while the tree is still sound, is safer and cheaper than removing it after it has become brittle. A card that explains this plainly, without fear, helps owners act at the right time.
Target by zone, not by guess. State and federal agencies publish quarantine and detection maps, and Spur lets you select the counties or zips where EAB is confirmed. Combine them with mature-lot filters and, where you have it, your own tree inventory, to focus on likely ash owners.
Be careful with claims. Do not guarantee that treatment will save a tree, and follow state rules for pesticide application and licensing. Offer a written assessment and let the owner decide.
10×+return on a year of Spur Team from ash removals and treatment plans
Ash removals are large, scheduled jobs.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 cards on Team at $0.94 each = $940
- 4 ash removals (~$2,500 each) plus treatment plans ≈ $11,000
Example math. Tree size, treatment cycles, and close rate vary. Run your own numbers →
One tool, not four
Spur vs. the usual ash tree marketing
What you needThe usual waySpur
Mailed inside confirmed EAB zonesWhole-county EDDM✓ Built in
Honest treat-or-remove messageRemoval-only pitch✓ Built in
Scan alerts to book fastNo visibility✓ Built in
Treatment plan renewals on a scheduleOne-off removals✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
Ash Tree Removal by the numbers
Why ash tree work is time-sensitive
Hundreds of millions
of ash trees have been killed by emerald ash borer in North America
1/3
canopy loss is a common threshold beyond which treatment is rarely worthwhile
10×+
return on a year of Spur Team from ash removals and treatment plans
FAQ
Ash tree removal lead questions
How do I find owners with ash trees?
Select counties with confirmed emerald ash borer, add mature-lot and build-year filters, and use your own tree inventory where you have it.
Should I offer treatment or removal?
Both. An honest assessment decides, since healthy ash can often be treated and declining ash is better removed.
When should I mail?
In spring and fall, when owners notice canopy changes and when treatment and removal calendars are open.
Can I guarantee treatment will work?
No. Say that treatment can protect healthy trees, but outcomes depend on condition and timing.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Reach ash owners before the tree decides.
Map your EAB zones, mail an honest treat-or-remove card, and book the assessment. Free to start.
Find ash tree owners — freeFree forever plan · No card · 20 property searches a month
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