Inspectors rarely evaluate trees, so buyers don't know which limbs, roots, or species are a concern.
Tree service play · New homeowners
Tree service leads from new homeowners who just inherited a canopy.
New buyers see big trees as charm and risk at once, and they don't know which limbs matter. Spur finds recent buyers on mature lots, writes a friendly welcome card with a free assessment, and mails it within weeks of closing.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Jonah Pierce620 Larkspur Hill RdCincinnati, OH 45208Scan to book a free tree walk
Jonah P. scanned your welcome card · 5 min ago
AI-written for this owner · Mailed in 2 days
Sold last 90 daysthe window when new owners plan yard projects
Lot 0.3+ acrewhere large trees are the norm
Freetree walk, no obligation
The problem
New owners inherit trees with no history.
A free walk-through feels safe, while a removal quote feels like a sales pitch.
Without sale data, you miss the 90-day window and learn about the project when someone else wins it.
How it works
From list to mailbox in one workflow.
Five steps from a closed sale to a booked assessment.
app.usespur.com
See it in Spur
A new-homeowner list in Spur
Sample Cincinnati homes sold in the last 60 days on mature lots. Names are partly masked.
Zip 45208Sold last 60 daysLot 0.3+ acBuilt pre-1985Exclude cash investors
- Jonah P.620 Larkspur Hill RdBuilt 1960 · 0.5 acSold 3 wks ago
- Maya & Eli S.704 Larkspur Hill RdBuilt 1958 · 0.45 acSold 5 wks ago
- Greta N.3318 Erie AveBuilt 1950 · 0.4 acSold 6 wks ago
- Omar & Dee A.3402 Observatory AveBuilt 1964 · 0.6 acSold 4 wks ago
- Tess R.2915 Marburg AveBuilt 1955 · 0.35 acSold 8 wks ago
AI draft for Jonah P. · 620 Larkspur Hill Rd
Hi Jonah,
Welcome to Larkspur Hill. The oaks here are older than the houses, which is wonderful, and worth knowing a little about.
Our ISA-certified arborist will walk your yard for free, point out anything to watch, and tell you honestly what can wait.
Scan the code to book a time.
Nora Whitfield · Evergreen Arbor Care · (513) 555-0149
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why new homeowners are a natural tree care audience
A home inspection covers the roof, the furnace, and the foundation, but rarely the trees. New owners often learn about a failing oak or a leaning pine only after a storm. A card that arrives in the first 90 days offers the answer to a question they have not yet realized they have.
Reassurance wins. Most trees are healthy and need only light pruning. An arborist who says so, honestly, earns trust that translates into plant health care contracts, pruning cycles, and referrals. Companies that only sell removal lose the owners with healthy trees, who are most of the market.
Offer a walk, not a quote. Owners are more willing to say yes to a short conversation with an expert than to a formal estimate. The visit gives you a chance to explain species, risks, and timing, and the written recommendations that follow often turn into jobs.
Use sale data respectfully. Find addresses from public sale records and never imply you saw the inspection report. Welcome the owner to the neighborhood and let the trees be the reason for the card.
Partner with the people at the sale. Buyer's agents, inspectors, and landscapers meet owners at this moment. A short note about your free tree walk makes you the natural referral when tree questions come up.
8×+return on a year of Spur Team from new homeowner mailings
A few new-owner jobs and plans cover the year.
- Spur Team: $49/mo billed annually = $588/yr
- 800 welcome cards on Team at $0.94 each = $752
- 2 pruning jobs (~$1,500 each) plus 1 removal (~$2,500) ≈ $5,500, plus plans
Example math. Response, close rate, and job size vary. Run your own numbers →
One tool, not four
Spur vs. waiting for referrals
What you needThe usual waySpur
Finds buyers within weeks of saleNo view of who just bought✓ Built in
Skips investors automaticallyMail everyone, hope✓ Built in
Friendly free tree walkCold removal pitch✓ Built in
Scan alerts to follow up fastNo idea who read it✓ Built in
Mailed in 2 daysWeeks with a print vendor✓ Built in
New Homeowners by the numbers
Why the first 90 days matter
ISA
certified arborists can evaluate tree health and risk for new owners
~10 yrs
is the typical time a homeowner stays in a home, long enough to care for the canopy
8×+
return on a year of Spur Team from new homeowner mailings
FAQ
New homeowner tree marketing questions
How do I find new homeowners who need tree work?
Pull single-family homes sold in the last 90 days on lots of 0.3 acres or more. Spur filters investors out.
What should the offer be?
A free walk with an ISA arborist and an honest summary of what to watch. Skip the hard-sell removal quote.
When should the card arrive?
Within 30 to 90 days of closing, before the first storm season in their new home.
What if the sale closed in winter?
Mail anyway. Winter is a good time to prune many species, and the visit books spring work.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the first arborist they meet.
Find recent buyers on mature lots, mail a friendly welcome, and book the walk. Free to start.
Mail new homeowners — freeFree forever plan · No card · 20 property searches a month
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